Dave McCaughan

In this week's episode Susan and Simon talk to Dave McCaughan, keynote speaker and Chief Strategy Officer for AI Agency. Dave shares his vast knowledge of storytelling from his first jobs in Australian public libraries to later roles as a Creative Planner fro McCann. We hear about how stories can shift depending on the audience, the importance of allegory, and why brushing your teeth takes longer than you think! Story Conversations is produced by Iambic Creative and Griffin + Skeggs Collaborative.

Help Wanted-- Podcast Tech Support. This is the first episode-- ever. So give us a break FFS-- it'll get better. We can't even figure out how to get the music to work- but if you're an agency planner with nothing better to do-- perhaps daydreaming about agency life in Japan-- you might learn something- i don't know how much. --- Send in a voice message: https://anchor.fm/sector5/message

No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.April 20, 2020: We hear from three retail thought leaders with their fingers on the pulse of the APAC market. Guests Ashley Dudarenok, Dave McCaughan and Shaun Rein join us from Hong Kong, Bangkok and Shanghai. Hosted by Julia Raymond Researched, written and produced by Gabriella BockEdited by Trenton Waller

Dave has been an expert in Asian consumer culture for the past 20 years. He was responsible for spearheading the development of McCann-Erickson's regional planning network for McCann and its processes and protocols. For the past five-plus years, he has been consulting and developing his own own businesses- one focused on AI for market research and the other is a small consulting company based in Bangladesh. In the conversation, we were focused on COVID-19 and discussed what we are currently seeing across the world overall, but Dave highlighted some of the specific nuances that are important to understand for the Asian market.This podcast was recorded earlier in the week before Thailand went into broad lockdown. 

The pilot episode is an interview with Dave McCaughan, ad industry veteran and founder of Bangkok-based marketing consultancy Bibliosexual, who has done extensive research and is an authority on the generation he refers to as “New Life Builders.”  Dave talks about how today's generation of people 60 and older are breaking stereotypes of those traditionally referred to as "elderly." In Asia, countries are seeing people living longer, enjoying a higher quality of life longer and are creating a new market of consumers with strong spending power and the leisure time to enjoy it. Tell others about the Quicksilver Generation Podcast by using the hashtag #ReinventionistheNewRetirement. See omnystudio.com/listener for privacy information.

Dave McCaughan was a public librarian for 10 years then worked 27 years for McCann in Australia, Thailand, Hong Kong, and Japan. This makes him one of Australia's earliest planners. He is still based in Asia - Bangkok, Thailand, and he hosts a podcast about market research called MR Realities. He talks, he advises, and he is definitely open to you asking him about planning.We discuss:-  The Australian Planner- The white Australian male- Stereotypes - useful or not useful?- How do you know when you’ve gone beyond a stereotype?- Current and interesting market research and survey techniques- Marshall McLuhan and Umberto EccoYou can find Dave here https://twitter.com/bibliosexualityFor more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.