on today's show, we sit down with jordan nathan, founder and ceo of caraway, the brand building better, safer & beautifully designed cookware. caraway makes safe and easy-to-use kitchen products, all crafted with a careful sense of style. leaving behind the toxic, harmful chemicals in any outdated cookware, jordan built a brand that's based on safety, for a smoother, smell-better cooking experience.a veteran of the home goods industry, he sits down on the show as a bonafide brand builder, and talks about what it means to raise the bar, keeping a company going during covid-19, and what's in store for the brand ahead.as always, enjoy the show.
Hello and welcome to the Launchpad! This is an offshoot of the Startup to Storefront podcast where we talk to the founders of companies that are just getting started, and whose stories we find compelling. Today we talk with Jordan Nathan, founder of the cookware company Caraway. Born of an unfortunate incident where Jordan was actually poisoned by his Teflon cookware, Jordan set out to educate and inform the market while creating a high-end line of ceramic alternatives.
Jordan Nathan is the founder of Caraway Home, a cookware brand aimed at making cooking fun, safe, and accessible for less experienced cooks. His business runs on a sustainable model that prioritizes gradual longterm growth and diversified sale channels. Jordan also discusses consumer psychology, the importance of tracking data trends, and how to find a target demographic. With more and more people at home due to the pandemic, cooking is becoming an increasingly popular pastime. Listen now to hear how Jordan is making the best out of a unique situation and planning on expanding even further. Subscribe to Ideamix Radio and stay tuned for new episodes every Thursday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts and enthusiasts for insider tips that help you build the life, business, and career you want.Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas or sponsorship enquiries, please email firstname.lastname@example.org.
Caraway Founder & CEO Jordan Nathan: Cooking with Customers, not Chemicals
On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Today, you'll learn: How a brush with teflon poisoning led Jordan to found Caraway Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year) Caraway's newest product launch, and hopes surrounding it As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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