Feleg Tsegaye's guest appearances

Feleg Tsegaye

The East Africa Business Podcast: African Start ups | Investing | Entrepreneurship | Interviews

Young African Entrepreneur

Sean Keough

Elizabeth Rossiello

Daniel Goldfarb

Lauren Russell

Kenny Ewan

Audrey Cheng

Neil Gordon

Daniel Yu

Paul Nyambe

Chris Kulei

Sian Roses

Nathan Masyuko

Ludique Works

Luke Davey

Inspira Farms

OwlTail

Episode 001 features Feleg Tsegaye, founder and CEO of Deliver Addis. You can connect with him at @fegul on Twitter. Feleg is a first-mover in Ethiopia’s tech and logistics sector. In 2012, he moved to Addis Ababa from the US to launch his first startup a SIM card rental agency, Arifmobile. It failed. But he used those lessons to springboard to his next business, Deliver Addis, which is now Addis Abba’s leading restaurant delivery service. Feleg is a World Economic Forum (WEF) Global Shaper, and has attended the WEF’s annual meeting in Davos. He was a member of the inaugural class of the eFounders Initiative – a partnership between UNCTAD (the UN trade agency) and Chinese e-commerce giant Ali Baba to train 1,000 African entrepreneurs over the next 5 years. I really enjoyed my conversation with Feleg. We chatted about growing up as the son of Ethiopian immigrants in suburban Colorado in the US, battling assumptions about your market and customers, how he got to proof of concept for Deliver Addis with minimal downside, what he did when the Ethiopian government shut down mobile internet, and the best advice he ever received for starting a business in Ethiopia. (Hint: Those wishing to make a quick buck will be disappointed.) 

Episode 001 features Feleg Tsegaye, founder and CEO of Deliver Addis. You can connect with him at @fegul on Twitter. Feleg is a first-mover in Ethiopia’s tech and logistics sector. In 2012, he moved to Addis Ababa from the US to launch his first startup a SIM card rental agency, Arifmobile. It failed. But he used those lessons to springboard to his next business, Deliver Addis, which is now Addis Abba’s leading restaurant delivery service. Feleg is a World Economic Forum (WEF) Global Shaper, and has attended the WEF’s annual meeting in Davos. He was a member of the inaugural class of the eFounders Initiative – a partnership between UNCTAD (the UN trade agency) and Chinese e-commerce giant Ali Baba to train 1,000 African entrepreneurs over the next 5 years. I really enjoyed my conversation with Feleg. We chatted about growing up as the son of Ethiopian immigrants in suburban Colorado in the US, battling assumptions about your market and customers, how he got to proof of concept for Deliver Addis with minimal downside, what he did when the Ethiopian government shut down mobile internet, and the best advice he ever received for starting a business in Ethiopia. (Hint: Those wishing to make a quick buck will be disappointed.)

001: Ethiopia Humbles You. Says Feleg Tsegaye. It Makes You Resilient.

When running an e-commerce company in most parts of the world, there are certain things you can take for granted. Namely that your customers can get on the internet in order to use your service. In Ethiopia, this isn’t always the case. The country regularly has power outtages meaning the population are without electricity and businesses are forced to adapt. Even when the lights are off though, people want food, and part of the reason that Deliver Addis is still in business is that they have had the creativity and tenacity to overcome such issues. Feleg and I discuss how they created offline procedures for his online company, attracting investors in a nascent climate, and the steps they take to onboard restaurants to their platform. It’s a great insight into business in Ethiopia, and so I hope you enjoy. READ MORE AT:https://theeastafricabusinesspodcast.com/2018/02/15/takeaways-running-a-food-ecommerce-platform-when-the-power-goes-out-with-feleg-tsegaye-of-deliver-addis/

When running an e-commerce company in most parts of the world, there are certain things you can take for granted. Namely that your customers can get on the internet in order to use your service. In Ethiopia, this isn’t always the case. The country regularly has power outtages meaning the population are without electricity and businesses are forced to adapt. Even when the lights are off though, people want food, and part of the reason that Deliver Addis is still in business is that they have had the creativity and tenacity to overcome such issues. Feleg and I discuss how they created offline procedures for his online company, attracting investors in a nascent climate, and the steps they take to onboard restaurants to their platform. It’s a great insight into business in Ethiopia, and so I hope you enjoy. READ MORE AT: <a href="https://theeastafricabusinesspodcast.com/2018/02/15/takeaways-running-a-food-ecommerce-platform-when-the-power-goes-out-with-feleg-tsegaye-of-deliver-addis/" rel="nofollow" target="_blank">https://theeastafricabusinesspodcast.com/2018/02/15/takeaways-running-a-food-ecommerce-platform-when-the-power-goes-out-with-feleg-tsegaye-of-deliver-addis/</a>

Running an online business in Ethiopia when the power goes out, with Feleg Tsegaye from DeliverAddis