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Victor Friedberg

5 Podcast Episodes

Latest 4 Feb 2023 | Updated Daily

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141. Kellee James and Victor Friedberg on how we can use agriculture technology to assist food and agriculture businesses during COVID-19.

Food Talk with Dani Nierenberg (by Food Tank)

Today on “Food Talk with Dani Nierenberg,” Dani interviews Mercaris CEO Kellee James and Victor Friedberg, founder of FoodShot Global. They discuss Mercaris’ report on COVID-19 could impact the livestock, grain, and crop markets in the agriculture market and FoodShot’s recent challenge, “Precision Protein.” While you’re listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

1hr 12mins

2 May 2020

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AgTech...So What Podcast - Victor Friedberg on Systems Investing and Transition from Commodity

Farm & Rural Ag Network

There aren’t very many Venture Capital funds focused on food systems transformation, but today’s guest co-founded one of them. Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, X, and Y. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable. Victor’s background is as a tech entrepreneur in Silicon Valley, where he built one of the early social networks and raised money from corporates like Motorola and Venture Capital firms. But now Victor is interested in helping revolutionize the food system, bringing technology, systems thinking, and capital to support game changing innovations. In this episode, Victor and I chat about a range of things, from how he became interested in the food system (hint: it involves a vacation), to the opportunities he sees for farmers as more technologies and new business models challenge the status quo of the current system. o learn more about Victor and what he’s up to, check out these additional resources: S2G Ventures FoodShot Global Maple Hill Creamery Beyond Meat Umami Organic Fraud Imports in the news


15 Oct 2019

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Victor Friedberg on Systems Investing and Transition from Commodity to Identity

Agtech - So What?

Today’s guest, Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, Benson Hill Biosystems, and Mercaris. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable.In this episode, Victor and I chat about:· How Victor went from tech entrepreneur to food and ag investor· How a systems approach to investing can decrease risk· Opportunities for farmers to benefit from consumer trends· Victor’s reflections on the agrifood tech opportunities down underAdditional resources:S2G VenturesFoodShot GlobalMaple Hill CreameryBeyond MeatUmamiOrganic Fraud Imports in the newsCheck out our "getting agtech ready" eBook here: https://www.agtechsowhat.com/getting-agtech-ready-ebook


9 Oct 2019

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41 Victor Friedberg, 30m available for food moonshots! First focus: Soil 3.0

Investing in Regenerative Agriculture and Food

How a peach turned the life of Victor Friedberg around and made him turn into a taste and soil investor.----------------------------------------------------------Welcome to Investing in Regenerative Agriculture and Food.Join our Gumroad community, discover the tiers and benefits here: www.gumroad.com/investinginregenag. Other ways to support our work:- Share the podcast - Give a 5-star rating- Or buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture. ----------------------------------------------------------- This time I interviewed Victor Friedberg co-founder of FoodShot Global (www.foodshot.org) a platform catalysing food system innovation. FoodShot is an ecosystem of world-class, mission aligned venture funds, banks, corporate strategic investors, and foundations that provide equity, debt, non-dilutive capital, and industry resources. Their first focus is on Soil 3.0.We discussed the following: Flavour is a system, all the focus on genetics etc. went into yield and not into nutrients and flavour. It is hard to imagine any future that has 10b people eating healthy and sustainably of which soil is not part of that future Soil isn’t only the nexus between agriculture and climate change but also between agriculture climate change and nutrition We have a pretty good understanding of what genes are but we don’t know how they express themselvesThink of soil and a plant as a single organismTen/twenty/thirty years from now we will look more at nutrients per acreWe need a Global Soil Map with nutrient densityThe brands of the future are the brands who understand their brand is their supply chain- Clean labels are keyChemicals have for the most part made farmers not think about systemic thingsWe have to find markets for the cover crops, they need to turn into cash cropsThe interesting near term work is being done in changing from a chemical farming system to an organic farming system From a data poor to a data rich farming system, looking at, below ground phenotyping, micro satellites, above ground LidarA wish from Victor: How do we make the invisible more visible?If you are working on anything related to Soil 3.0 or know someone, more information on how to approach FoodShot and the conditions for grants and investments can be found here.Links and show notes:www.investinginregenerativeagriculture.com/2018/11/10/victor-friedberg. ----------------------------------------------------------- For feedback, ideas, suggestions please contact us through Twitter @KoenvanSeijen, or get in touch through the website www.investinginregenerativeagriculture.com. Join our newsletter on www.eepurl.com/cxU33P. The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. See Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!


9 Nov 2018

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#69 - Victor Friedberg on Why We Need Moonshots For Better Food to Feed 10 Billion People by 2050

Eat For The Planet with Nil Zacharias

Victor Friedberg is the Co-Founder & Managing Director of S2G Ventures, a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food. He is also the Founder and Chairman of FoodShot Global, a new non-profit investment platform that aims to catalyze breakthrough scientific and technological solutions in our food system. Show notes for this episode: https://eftp.co/victor-friedbergNewsletter signup: https://eftp.co/newsletterFollow us on InstagramFollow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 5mins

26 Sep 2018