Erin Corn's guest appearances

Erin Corn

The $100 MBA Show 

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

The Scale Your Agency Podcast | Bright Ideas

Brennan Dunn

Mike Michalowicz

Andrew Dymski

Dan Martell

Max Traylor

Greg Crabtree

Robb Bailey

Tucker Max

Tom Hunt

Adam Franklin

John Warrillow

Rand Fishkin

Chris Brogan

Cameron Herold

Bob Burg

OwlTail

No more “post &amp; pray.” It’s time for a strategic approach to social media. Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around.  So how can you get the most out of your ad budget? Erin Corn of Shorebird Media is here to help. Corn knows what works in the world of social. Today, she’ll discuss how to set the right goals, execute your plan, and track your success. A performance marketing expert, Corn isn’t here to get you “likes” and shares. She’s here to help grow your business in meaningful, measurable ways. Get past the vanity metrics, and take a practical, goal-oriented approach to social media — in particular Facebook and Instagram. Click Play! ﻿ SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating &amp; Review Today’s Sponsors Podcasting Master Class with Omar Zenhom Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass Amazon Jetstream Income Over 140,000 people make over $100,000/year selling products on Amazon, according to CEO Jeff Bezos. Discover how you could be one of them! Read the new book by bestselling Author and successful Amazon seller Sophie Howard, Amazon JetStream Income. It sells on Kindle for $29.95, but you can get it now for just $4.95. Howard reveals examples of hot selling products, shows you how to source products, and more — all without leaving home. Check it out at blueskyamazon.com/freebook Show Links Shorebird Media Comprehensive Advertising Guide  The post MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads appeared first on The $100 MBA.

No more “post &amp; pray.” It’s time for a strategic approach to social media. Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around.  So how can you get the most out of your ad budget? Erin Corn of Shorebird Media is here to help. Corn knows what works in the world of social. Today, she’ll discuss how to set the right goals, execute your plan, and track your success. A performance marketing expert, Corn isn’t here to get you “likes” and shares. She’s here to help grow your business in meaningful, measurable ways. Get past the vanity metrics, and take a practical, goal-oriented approach to social media — in particular Facebook and Instagram. Click Play! ﻿ <a href="https://itunes.apple.com/us/podcast/the-$100-mba-show/id906218859" rel="noopener nofollow" target="_blank">SUBSCRIBE ON APPLE PODCASTS</a> <a href="http://www.stitcher.com/podcast/business-republic/the-100-mba-show?refid=stpr" rel="noopener noreferrer nofollow" target="_blank">Stitcher</a> | <a href="https://soundcloud.com/businessrepublic/sets/the-100-mba-show" rel="noopener noreferrer nofollow" target="_blank">SoundCloud</a> | <a href="https://100mba.net/category/show/feed/" rel="noopener noreferrer nofollow" target="_blank">Podcast Feed </a>| <a href="http://100mba.net/show/#subscribe" rel="nofollow" target="_blank">How To Subscribe</a> <a href="http://100mba.net/reviews/" rel="noopener noreferrer nofollow" target="_blank">Give us a Rating &amp; Review</a> <h3>Today’s Sponsors</h3> <h3><a href="http://100mba.net/podcastingmasterclass" rel="noopener noreferrer nofollow" target="_blank">Podcasting Master Class with Omar Zenhom</a></h3> Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at <a href="http://100mba.net/podcastingmasterclass" rel="noopener noreferrer nofollow" target="_blank">100mba.net/podcastingmasterclass</a> <h3><a href="http://blueskyamazon.com/freebook" rel="noopener noreferrer nofollow" target="_blank">Amazon Jetstream Income</a></h3> Over 140,000 people make over $100,000/year selling products on Amazon, according to CEO Jeff Bezos. Discover how you could be one of them! Read the new book by bestselling Author and successful Amazon seller Sophie Howard, Amazon JetStream Income. It sells on Kindle for $29.95, but you can get it now for just $4.95. Howard reveals examples of hot selling products, shows you how to source products, and more — all without leaving home. Check it out at <a href="http://blueskyamazon.com/freebook" rel="noopener noreferrer nofollow" target="_blank">blueskyamazon.com/freebook</a> <h3>Show Links</h3> <a href="https://www.shorebird-media.com/" rel="noopener noreferrer nofollow" target="_blank">Shorebird Media Comprehensive Advertising Guide</a> The post <a href="https://100mba.net/mba1578/" rel="nofollow" target="_blank">MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads</a> appeared first on <a href="https://100mba.net" rel="nofollow" target="_blank">The $100 MBA</a>.

MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads

Insider

Erin Corn is the owner of Shorebird Media, a digital agency founded to help online businesses scale. Erin started her career at Yahoo, later worked on the advertising team at Facebook, spearheaded the rollout of global advertising solutions at Instagram (as employee #40), and worked in digital marketing with Amazon.

140: An industry insider’s take on how to succeed in social media with Erin Corn

Is your company not growing as fast as you'd like? Are you struggling to create profitable ad campaigns on social media? Would you like to tap into the brain of a proven expert? On the show with me today is Erin Corn, founder of Shorebird Media. Prior to launching her agency, Erin worked for Facebook, Instagram, and Amazon; the ultimate trifecta for online advertising and commerce. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Erin shares...and then leave a comment or question for her to answer. Questions I Asked Erin: [02:11] Who are you and what do you do? [03:13] Tell me about an incredible result that your expertise played a role in achieving? (Dudley Stevens - seeing 30-50% ROAS) [04:30] What was the first step you took to create this result? [07:58] Tell me about the retargeting campaigns you created for them? [13:48] Tell me about your use of dynamic ads? [14:25] What is an Instagram collection? [15:41] Do you use FB Ads Manager? [17:31] Tell me about your cold traffic campaigns? [17:50] Did you use interest targeting? [19:36] How did you build out the personas you tested? [21:52] Tell me about exclusions from your campaigns? [22:14] How did you uncover the language the their target market uses? (Understand which organic content got the most traction) [25:00] Tell me about how you create and manage split tests (test headlines first) [26:38] How many ads should be in a ad set? [27:45] How long did it take the campaign to break even? [33:46] How did you scale up ad spend without breaking the campaigns? [38:57] How does a brand find the right agency to work with? [41:11] How should a brand expect to compensate an agency? Resources links can be found at https://brightideas.co/298

Is your company not growing as fast as you'd like? Are you struggling to create profitable ad campaigns on social media? Would you like to tap into the brain of a proven expert? On the show with me today is Erin Corn, founder of Shorebird Media. Prior to launching her agency, Erin worked for Facebook, Instagram, and Amazon; the ultimate trifecta for online advertising and commerce. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Erin shares...and then leave a comment or question for her to answer. Questions I Asked Erin: [02:11] Who are you and what do you do? [03:13] Tell me about an incredible result that your expertise played a role in achieving? (Dudley Stevens - seeing 30-50% ROAS) [04:30] What was the first step you took to create this result? [07:58] Tell me about the retargeting campaigns you created for them? [13:48] Tell me about your use of dynamic ads? [14:25] What is an Instagram collection? [15:41] Do you use FB Ads Manager? [17:31] Tell me about your cold traffic campaigns? [17:50] Did you use interest targeting? [19:36] How did you build out the personas you tested? [21:52] Tell me about exclusions from your campaigns? [22:14] How did you uncover the language the their target market uses? (Understand which organic content got the most traction) [25:00] Tell me about how you create and manage split tests (test headlines first) [26:38] How many ads should be in a ad set? [27:45] How long did it take the campaign to break even? [33:46] How did you scale up ad spend without breaking the campaigns? [38:57] How does a brand find the right agency to work with? [41:11] How should a brand expect to compensate an agency? Resources links can be found at <a href="https://brightideas.co/298" rel="nofollow" target="_blank">https://brightideas.co/298</a>

BI 298: Proven Online Advertising Strategies with Erin Corn (Ex Facebook and Instagram Employee)