OwlTail

Cover image of Jenni Romaniuk

Jenni Romaniuk

4 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

Building Brand Assets with Jenni Romaniuk

On Branding Podcast

Learn how to build brand assets. In the 29th episode of On Branding Podcast, Arek Dvornechuck interviews Jenni Romaniuk and we talk about building brand assets. Check out Jenni's book! 👉https://amzn.to/2OkfJNt Learn more: ➡️ https://www.ebaqdesign.com/podcast/29--- Support this podcast: https://anchor.fm/ebaqdesign/support

45mins

17 Sep 2021

Episode artwork

Jenni Romaniuk | Designing Distinctive Brand Assets | E19

BRANDERMAN

How does packaging design impact brand salience? Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute, and author of the books Building Distinctive Brand Assets and How Brands Grow: Part 2.In this episode, we discuss how to future-proof a brand's identity. We talked about the importance of building bridges between the different touchpoints where a brand is present. She also told me what are the biggest mistakes brands make when they try to be distinct.Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth, and the role of loyalty and growth. She has advised many of the world’s biggest brands.Jenni’s book, Building Distinctive Brand Assets, helps marketers to future-proof their brand’s identity, and set up long-term strategies to build and protect their Distinctive Assets. She is also the lead author of How Brands Grow Part 2, published by Oxford University Press. This book includes new insights into emerging markets, services, durables, new and luxury brands.Jenni is a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. Jenni was recently named one of the top 1% most influential advertising researchers.Jenni is an engaging and entertaining keynote speaker that has presented her research at leading industry conferences globally.Resources:Jenni RomaniukJenni Romaniuk LinkedInBuilding Distinctive Brand AssetsHow Brands Grow: Part 2Ehrenberg-Bass InstituteEhrenberg-Bass Institute TwitterFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

39mins

26 Apr 2021

Similar People

Episode artwork

39: Jenni Romaniuk

Call To Action

We’ve cast a net off the coast of Adelaide this week to catch one of the globe’s greatest researchers and Sci-Fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at that conveyor belt of marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world’s biggest brands.   She is the author of two must-read books; Building Distinctive Brand Assets and How Brands Grow Part 2, co-authoring the latter with industry legend Professor Byron Sharp, as well as being an engaging and entertaining keynote speaker at global industry conferences.   She chinwags to us on her first job as a talented mixologist in a football club bar making fruit cups, her two books, how to build mental availability, best practices for managing and measuring distinctive brand assets, and tonnes more. You’d be a fool not to fill your ear canals up. ///// Follow Jenni on LinkedIn. Check out her books: Building Distinctive Brand Assets and How Brands Grow Part 2. Here is the Ehrenberg-Bass Institute’s website.   Book Recommendation: A Scandalous Life by Mary S. Lovell  /////

1hr 2mins

12 Jun 2020

Episode artwork

Jenni Romaniuk: Building Distinctive Brands

Let's talk branding

Bio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2.  Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world’s biggest brands. Jenni is an engaging and entertaining keynote speaker that has presented her research at leading industry conferences globally. Her new book Building Distinctive Brand Assets is a book for anyone with a brand, to help future-proof any brand's identity and learn which strategies work, and which don't. How Brands Grow Part 2, co-authored with Professor Byron Sharp, will change the way you think about marketing forever. We talk about: What is a distinctive asset? The importance of the brand name in building a distinctive asset. Fonts as a distinctive asset. The mental structures a new brand has to build. Fame and uniqueness as measurements for distinctive assets. Is distinctiveness what makes people buy? What all you need to do when thinking about brand strategy. The key factors of mental availability. How to create focus with limited resources? When is it time to completely re-brand? Important Quotes: “Make steps to build it.” “Not everything has to be a distinctive asset.” “Clarify what’s important.” “Bigger brands are not more differentiated.” “Stand out in the retail environment.” “All of it can still be done if you’re a small brand.” “Loyalty will always have it’s limits.”

47mins

21 Jul 2019

Most Popular