Cover image of Maria Killam

Maria Killam

7 Podcast Episodes

Latest 24 Sep 2022 | Updated Daily

Episode artwork

How Maria Killam Grew to 100k+ Instagram Followers - Episode 276

Designed by Wingnut Social | Interior Design Business

Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.  Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to 100k+ Instagram followers in mere weeks. Learn how she did it in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social[1:48] Housekeeping: Wingnut Webinar + YouTube [2:50] Mini News Sesh: Instagram Feed Videos = Reels [6:43] Learn more about Maria Killam and her business [12:44] The basics of the Killam color system [18:00] The importance of understanding color [24:44] How Maria’s eDesign business stands out [29:13] How Maria feels about white interiors (and trending colors) [31:51] Maria’s marketing strategy on Instagram [38:36] What Maria would say to someone who wants a trendy space [40:30] Maria’s What Up Wingnut Round! [46:29] Blooper Reel!Connect with Maria KillamMaria’s Website Maria’s course: Colour Made Easy™ Follow Maria on InstagramResources & People MentionedAt Your Best by Carey Nieuwhof Record your podcast episodes on RiversideThe evolution of Maria’s businessMaria Killam launched her career while working in a paint store. She took a color course and learned how to accurately describe colors. As she helped clients choose the right colors for their homes, she started painting out large color samples and used them over and over again.  She saw that beiges always had the same undertones: pink-beige, green-beige, yellow-beige, etc. The undertones expanded from there. Her goal is to help her clients understand undertones so their design choices are complementary and timeless.  Maria created a color wheel tool to help people identify the undertones in their spaces to choose the right neutrals. Now Maria offers online courses and eDesign to help both designers and homeowners create timeless spaces. Keep listening to learn how understanding color and undertones influences every design choice you’ll make.Maria’s Strategy to gain 100k+ Instagram followersMaria has spent a lot of time on Instagram. Why? Because people judge you as a marketer, designer, and businessperson based on your number of Instagram followers. They’re either impressed—or not.  One day, Maria was watching an influencer who did a “10 ways to do something…” video series that they split into 10 parts. It was a light-bulb moment for Maria. So she launched her own 10-part series: “10 Finishes that Immediately Date Your New Build.” Her Instagram following grew by 100,000 followers in a matter of weeks.  Instagram is trying to be like TikTok. It’s ALL about video. It worked for Maria because her no-nonsense personality was fully expressed in these videos. Before, she followed different random trends. Secondly, you build trust faster when they watch a video. If you’re not on video, you’re going to be behind. So how do you get started?  Start sharing videos on your stories. They’re only 15 seconds and get you comfortable in front of the camera. Maria felt extremely awkward in her first videos. But you have to go through that awkward phase to become a rockstar on video. Maria has attracted a whole new audience. Learn how you can do the same in this episode of Wingnut Social!Connect With Darla & Wingnut Socialwww.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Subscribe on YouTube Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 786-206-4331 (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com


3 Aug 2022

Episode artwork

#044: picking paint colors + understanding undertones with color expert maria killam

MAKE SPACE with Cara Newhart // home design & diy

In this episode, Cara has a conversation with internationally sought-after color expert Maria Killam to uncover pro strategies for picking paint colors for your spaces and dive deep into understanding undertones.This conversation will help you learn why you're probably picking paint colors all wrong, the biggest way to get color right, how to use color to stay on-trend while creating a timeless space, and the go-to inspo piece you need to guide your room design.You can download this episode from Apple Podcasts, Google Podcasts, Stitcher, and Spotify – or listen to it below!listen now.icon-3-1 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-1 .aps-icon-tooltip:before{border-color:#000} .icon-3-2 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-2 .aps-icon-tooltip:before{border-color:#000} .icon-3-3 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-3 .aps-icon-tooltip:before{border-color:#000} .icon-3-4 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-4 .aps-icon-tooltip:before{border-color:#000} .icon-3-5 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-5 .aps-icon-tooltip:before{border-color:#000} .icon-3-6 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-6 .aps-icon-tooltip:before{border-color:#000} .icon-3-7 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-7 .aps-icon-tooltip:before{border-color:#000} .icon-3-8 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-8 .


24 Feb 2021

Similar People

Episode artwork

Ep #54: Creating a Scalable Business with Maria Killam

Loudmouth Introvert

In today’s show, Maria shares how she became a world-renowned color expert and how she scaled her business to the incredible success it is today. We’re talking about showing up authentically online, how you might be leaving money on the table, and why being an expert doesn’t mean limiting your opportunities. Maria's journey has taught me so much and I know you'll get a lot out of this episode too.  Get full show notes and more information here: https://rachelcannonlimited.com/54


15 Oct 2020

Episode artwork

263 – Maria Killam: Color Expert

The Chaise Lounge Podcast

Welcome back to The Lounge! Today Nick chats with Maria Killam, a color consultant, from the heart of Vancouver. The two talk trends, scrape the surface of the science of color, and cover all Maria has to offer in classes and online.


27 Nov 2018

Most Popular

Episode artwork

Ep. 38: Color 101 with Maria Killam

How to Decorate

We've been waiting to get color expert Maria Killam on the podcast ever since we heard about her October color workshop here in Atlanta. She captivated us on day one of her workshop, and afterwards, we sat down to talk paint, color, undertones, and timeless interior design. This is an episode you won't want to miss!What You'll Hear on This Show:Maria gives us a rundown of paint undertones and why they're importantWhat makes a decor choice timelessWe talk about paint swatches, why you need big ones, and how fan decks are madeWe ask how you know which paint color to shoot for?We talk about why choosing a paint color should be an easy choiceWhat's the difference between a 'clean' versus a 'dirty' color?Why mixing your own custom color isn't necessarily the best strategyWe talk about choosing exterior paint colors and why you should approach them differentlyWe talk about choosing colors in adjacent roomsWhy the right wallpaper can totally transform outdated fixtures and finishesWhy styling and decorating can solve a ton of problems before you renovateWhy you should look to your closet when searching for color inspirationWe ask Maria what the biggest mistake is that people make when it comes to color?We talk about why it's so important to use large swatches of fixtures and finishes when you're renovating

1hr 14mins

21 Nov 2017

Episode artwork

58: Maria Killam: Color-When You Can Own It As An Expertise, You Can Charge Higher Fees

A Well-Designed Business® | Interior Design Business Podcast

Maria Killam is the founder and CEO of Understanding Undertones of Colour. She's a decorator, author, speaker and internationally sought-after Colour Expert. Transform the way you see color at http://www.mariakillam.com Maria's has 5 Fall Specify Colour with Confidence™ workshops scheduled, get all the information about what they include and upcoming dates here. If you want to learn Maria's system of Understanding Undertones and finally get your paint colours and finishes right, go here. Maria's second ebook White is Complicated: A Decorator's Guide to Choosing the Right White takes the mystery out of the thousands of whites available and you end up with the 5 useful whites that you'll use every time you need to specify a white for trim, cabinets, woodwork and walls.  Choosing exterior colour this season? Maria's How to Choose Exterior Colours with Confidence 60-minute webinar will give you a step-by-step process and includes Maria's go-to exterior colours. For more expert tips, visit: http://windowworks-nj.com Join us on:  Instagram:   http://instagram.com/windowworks Facebook:   https://www.facebook.com/windowworksnj Twitter:   https://twitter.com/WindowWorks_NJ


8 Aug 2016

Episode artwork

12: Maria Killam, True Color Expert

Home | Energy | Design

Maria Killam is an internationally sought after colour expert with a no-nonsense approach to color advise. She is a design blogger, author, trainer, decorator and stylist who is passionate about all things colour and design. Her blog, Colour Me Happy not only showcases her vast knowledge of all things color but also educates the masses on the do's and don'ts of neutrals, and undertones in the finishes that surround us. Colour Me Happy is one of the top 10 colour blogs in North America with a quarter of a million readers in over 150 countries worldwide. Today I sit down with the talented and innovative true color expert herself to discuss her passion for color, how she got started, and her fierce entrepreneurial spirit that will inspire all of you to be the best damn version of yourself - even if it means making a few mistakes along the way. Click here to listen in on iTunes.


6 Apr 2014