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Christina Stembel

28 Podcast Episodes

Latest 2 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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From Zero to $100 Million with Farmgirl Flowers' Christina Stembel

Foot Traffic Podcast

So often we see a huge business and immediately think that their success was easy or that they don’t have struggles, when in reality that couldn’t be farther from the truth. Today’s podcast guest, Christina Stembel, talks with me about her journey through entrepreneurship and going from zero to $100 million dollars...and what that really looks like behind-the- scenes. Christina is the founder of Farm Girl Flowers, an e-commerce flower shop that ships to the lower 48 United States. While Farm Girl Flowers has become a recognizable name and has achieved massive milestones, it hasn’t always been easy. Throughout the episode, Christina touches on: Starting a business in a field that wasn’t a lifelong passion The challenges of being a woman as an entrepreneur Starting a company with no investors and what that meant then and now Using her platform to stand up for her beliefs Going from zero to $100 million in 11 years Facing flack from competitors Christina opens up and is brutally honest about her walk through entrepreneurship - both highs and lows. To anyone with a dream of starting a business, or is in the trenches right now, this is a story that will touch and inspire you. Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! ___ Ways to work with Stacy: FREE TRAINING: Watch our FREE “How To Generate Revenue In Your Business Everyday...Even When You’re Not Working” training here: https://stacytuschl.com/training CONTENT MACHINE: Take one piece of content per week and turn it into daily micro-content. Get access here: https://stacytuschl.com/machine MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider ___ And if you haven't heard, we've been selling more and more copies of my new* book The Implementation Code everyday.  If you haven't gotten your free copy yet, go to www.implementationcode.co/freebook - and just pay the for shipping and handling and we will mail it out to you right away! If you want to try out monday.com with a 14 day free trial go to www.stacytuschl.com/monday I know you’ll love it as much as I do!  Let’s build systems together to help you make more time and more money doing what you love. Let's be more than podcast friends. To join the text messaging community just text PODCAST to (414) 240-1379 OR if you'd rather, click here (>> https://my.community.com/stacytuschl) and text PODCAST. Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. –> Want to work with the Foot Traffic Team and skyrocket your business during a recession? Here is a quick overview of the Foot Traffic Formula program:  We are building out your marketing plan, systems, helping you increase your revenue so you can start to hire and remove some of the stress and pressure going on right now. You'll Get: A program of on-going strategy, systems, and support Weekly laser coaching sessions with me Weekly office hours and trainings with Team Foot Traffic to learn likes copywriting, paid IG and FB ads, funnel implementation and more Private on-boarding call to get you started on the right foot A Dedicated Community Manager that is in the FB group every weekday answering your questions A Dedicated Accountability Coach to work with every month for 25 minutes PRIVATELY. We want to help hold you accountable to hit your goals. Click here to learn more about the program. This is it! If you're ready, I can't wait to welcome you into the program.

36mins

14 Apr 2021

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From Farm to Fortune with Christina Stembel, Founder and CEO of Farmgirl Flowers

Stairway to CEO

###In This Episode You’ll Hear About: Why growing up on a farm in a very small town led her to New York City to try an acting and modeling career What brought her to Chicago, led to a career in hotel management, and then brought her out to San Francisco where she saw so much innovation and was inspired by entrepreneurship How the idea for Farmgirl Flowers came about and why she knew this idea was better than all of her other ideas What the early days of Farmgirl was like and how Christina worked hard and bootstrapped the whole operation How the attempt at fundraising went and why she decided to forgo the painful process and continue forward self-funded What Christina would have done differently looking back over the past 10 years of Farmgirl and why Why opening another facility in another country right before the pandemic led to the main distribution center in San Francisco getting shut down which helped save the company throughout 2020 and into 2021 How they have grown to include three full fledged distribution centers with plans to add another this year and six partner fulfillment centers with plans to add 20 to 30 more this year How Christina has grown as a leader, some of the challenges she has faced as a female leader, and what her strengths are as she continues to lead a growing company What’s on the horizon for Farmgirl Flowers and why it is an exciting time for the company and the people who have fallen in love with it as consumers ###To Find Out More: https://farmgirlflowers.com/ ###Quotes: “I'm a firm believer that you can't be what you can't see.” “I think all of my friends and family were just sick of hearing that idea every single week and kind of sighed a unified sigh of relief when I finally started Farmgirl.” “I would go pick up burlap at the coffee shops. I'd come back and cut it. I'd make the arrangements, have them ready for them to pick up, and then I would do customer service and I would do sales and all day long and I'd go to bed around midnight and get back up at 3:00. And I did that for the first two years from my dining room.” “I think you have to be very realistic and be self aware... Like everything in life, be really self aware of what you're doing.” “I honestly did not think there was another way. “I never thought that I could bootstrap to a hundred million dollars. I did not think that that was possible. I just had never heard of it.” “I've decided I'm not wasting any more time. There are years that I wasted. Thirty percent of my time was trying to fundraise. Thirty percent.” “So now I'm making the decisions, we're buying the properties, and we're providing benefits that I would never be able to do for my team.” “We need to do the hard things no matter what.” “I think that I made a lot of mistakes as a leader that I'm OK with because I learned from them and then hopefully become a better leader.” “Moving very quickly to the solution phase and the problem solving phase, I think has really made me a strong leader and has kept us alive, especially this last year where I don't get so emotionally tied to what the issue is. Let's just get to the outcome.” “I decided very quickly that we might go under. We very much might go under, but I'm going to give it the fight of my life. So if I do go under, I have no regrets later on.” “I think I would have not given thirty percent of my time to try to raise capital. I would have if I have a two percent chance as a solo female founder, I would give it two percent of my time.” “You don't fall quietly anymore because everybody is writing about it when you fall. And social media or the press, but just don't worry about it. Don't look around. Just get back up and do it.”

1hr 2mins

23 Feb 2021

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Christina Stembel, founder of Farmgirl Flowers

The Startup Story

About this episode So can change in a year. That’s certainly been true for this podcast. Some opportunities were missed in the tumultuous year of 2020, but amazing things happened around here, too. For one, we’ve built up an extremely rich episode vault. I want to take some time to share some of those episodes again. This week we’re bringing back the episode with Christina Stembel, founder of Farmgirl Flowers. You may recognize Christina from the national Capital One campaign, where she gets to quote the known slogan, "What's in your wallet?" And if you couldn't guess, Christina's story is unique on many levels, including her challenging upbringing. Christina was born in a small Indiana town where she was raised with the idea that young girls did not have the same future or potential as young boys. For most of her childhood, she felt like an outsider. She was a young girl with big dreams, and that was not the norm in her town. Despite any of the challenges Christina faced, her childhood was influential and helped her get to where she is today. She's often asked what's the secret sauce to her success? She immediately points back to the most important lesson of her life, and that is where we begin her story. This is Christina Stembel's startup story. In this episode, you'll hear: About how she grew up in a small town in Indiana with religiously conservative parents. And how she was continually asking questions and bucking against that system. Though entrepreneurs didn't surround her, she did learn the value of hard work. How and why she made a move to New York City after graduation. And later, moving to Chicago, taking classes at Columbia College, and working in a hotel. Christina shares how she eventually ended up in hotel management in San Francisco. And later, she details her exit from the hotel business. She describes her time working at Stanford University, first in their catering department, and then with Alumni Relations. Her time planning events for Stanford helped her recognize the amount of money being spent, and in her opinion wasted, on the decor. She was able to save the university money by buying flowers and making the arrangements herself, rather than buying finished pieces. Christina could see the gaps in the flower industry but knew she didn't want to be doing events. She researched the e-commerce side of flowers and felt there was something better she could be doing to improve it. That led to Farmgirl. Early Farmgirl had limited product options with excellent customer service and a minimal marketing budget. Christina shares some of the unique marketing she explored in the early days of her startup. Some of the frustrations are getting financing in Silicon Valley and her experiences. The growth of Farmgirl Flowers, including her desire for early regional growth, subsidizing shipping costs, and working on company culture. Why Christina believes anyone willing to work for it can be an entrepreneur. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Farmgirl Flowers: https://farmgirlflowers.com/ Christina Stembel on LinkedIn: https://www.linkedin.com/in/christina-stembel/ Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory

1hr 9mins

16 Feb 2021

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Farmgirl Flowers Founder & CEO, Christina Stembel

Growth Unscripted

Christina Stembel, founder & CEO of Farmgirl Flowers, sits down with Carolyn to discuss growing up in a town with 3,600 people, why she started Farmgirl Flowers, bootstrapping her company, the Farmgirl Flowers bike couriers, the 104 no’s she received from VC firms when trying to raise capital but is now grateful for, and more from her founder’s journey.1:10 Christina discusses why she started Farmgirl Flowers4:09 Christina talks about growing up in a town with 3,600 people in Northern Indiana, not going to college, and working at Stanford7:53 Why the e-commerce flower industry was declining in 200910:55 How Christina created a new design category of flower bouquets for Farmgirl Flowers 15:06 The origins and end of the bike courier service at Farmgirl Flowers21:34 Challenges with shipping and projecting sells for perishable products like flowers25:07 The difficulty of getting peonies throughout the year and Christina’s thoughts on purchasing a peony farm28:44 Christina discusses the 104 no’s she received from VC firms when trying to raise capital, and why she’s now grateful that she never raised funding36:34 Why Farmgirl Flowers uses burlap bags and how it cuts down on plastic use

42mins

28 Jan 2021

Most Popular

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How Farmgirl Flowers founder Christina Stembel bootstrapped her business from a $49k investment into 60+ million in annual revenue

Female Startup Club

Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers. Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth. I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories. LINKS WE MENTION: Farmgirl Flowers Instagram Christina’s Instagram Farmgirl Flowers Website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expiration

1hr 8mins

5 Jan 2021

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Christina Stembel, founder of Farmgirl Flowers

The Startup Story

About this episode This week's featured guest is Christina Stembel, founder of Farmgirl Flowers. You may recognize Christina from the national Capital One campaign, where she gets to quote the known slogan, "What's in your wallet?" And if you couldn't guess, Christina's story is unique on many levels, including her challenging upbringing. Christina was born in a small Indiana town where she was raised with the idea that young girls did not have the same future or potential as young boys. For most of her childhood, she felt like an outsider. She was a young girl with big dreams, and that was not the norm in her town. Despite any of the challenges Christina faced, her childhood was influential and helped her get to where she is today. She's often asked what's the secret sauce to her success? She immediately points back to the most important lesson of her life, and that is where we begin her story. This is Christina Stembel's startup story. In this episode, you'll hear. About how she grew up in a small town in Indiana with religiously conservative parents. And how she was continually asking questions and bucking against that system. Though entrepreneurs didn't surround her, she did learn the value of hard work. How and why she made a move to New York City after graduation. And later, moving to Chicago, taking classes at Columbia College, and working in a hotel. Christina shares how she eventually ended up in hotel management in San Francisco. And later, she details her exit from the hotel business. She describes her time working at Stanford University, first in their catering department, and then with Alumni Relations. Her time planning events for Stanford helped her recognize the amount of money being spent, and in her opinion wasted, on the decor. She was able to save the university money by buying flowers and making the arrangements herself, rather than buying finished pieces. Christina could see the gaps in the flower industry but knew she didn't want to be doing events. She researched the e-commerce side of flowers and felt there was something better she could be doing to improve it. That led to Farmgirl. Early Farmgirl had limited product options with excellent customer service and a minimal marketing budget. Christina shares some of the unique marketing she explored in the early days of her startup. Some of the frustrations are getting financing in Silicon Valley and her experiences. The growth of Farmgirl Flowers, including her desire for early regional growth, subsidizing shipping costs, and working on company culture. Why Christina believes anyone willing to work for it can be an entrepreneur. Resources from this episode Farmgirl Flowers: https://farmgirlflowers.com/ Christina Stembel on LinkedIn: https://www.linkedin.com/in/christina-stembel/ The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory

1hr 13mins

9 Jun 2020

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"The Fight Of My Life" feat. Christina Stembel, CEO & Founder of Farmgirl Flowers

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Christina Stembel joins Brian to discuss what the last few months has looked like from a CEO and owner of a "nonessential" business's perspective.

37mins

1 May 2020

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Challenging Classism in Silicon Valley, One Bouquet at a Time: A Conversation with Farmgirl Flowers CEO and Founder Christina Stembel (S4E4)

Brand on Purpose

Farmgirl Flowers CEO and founder Christina Stembel joins Aaron in-studio to talk about how she built the world's largest e-commerce flower arrangement business. Aaron and Christina discuss the challenges of being a woman in a male-dominated industry, the importance of supporting farms who pay living wages, and how to trust your instincts in a leadership position. Tune in to learn how this floral business flourished, and learn more at farmgirlflowers.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

45mins

14 Apr 2020

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The reality of funding your own business, with Christina Stembel, founder and CEO of Farmgirl Flowers

Girlboss Radio

Christina Stembel's origin story for her business, Farmgirl Flowers, is amazing: She launched her floral business with nothing more than a high school degree and $50K in savings. Over the past decade, she's bootstrapped the company to a team of over 200 employees with an annual revenue of over $30M. This week on Girlboss Radio, we hear from Christina on how she taught herself to become an entrepreneur, the benefits and drawbacks of being self-funded, and how she combats the loneliness that comes with being an entrepreneur. Tune in for plenty of wisdom, wherever you listen to podcasts.Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14ALHave feedback on the show? Email us at radio@girlboss.com

52mins

25 Mar 2020

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LU 348: How Christina Stembel Bootstrapped An Online Flower Business to $32M Revenue

Leveling Up with Eric Siu

Today we have Christina Stembel, the founder and CEO of Farmgirl Flowers, joining us. After years of trying to raise capital, Christina realized that the only way she could retain the integrity of her business vision was to bootstrap the company – and it paid off in a big way. Being a female founder, she came up against the many implicit biases around women-owned businesses and failed to get the investments many other male-owned companies pulled off without showing any results. Today, Christina has the only female-owned large-scale e-commerce B2C flower company and made a remarkable $32 million in revenue last year. She talks about her business philosophy of high-quality, being entirely self-taught, how she saves on marketing, establishing a healthy company culture, leadership, and her secrets to building a superstar team.  TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast![00:35] The origins of Farmgirl Flowers as a business, not a passion project.[01:33] Using the In-N-Out Burger business model and applying it to the flower industry.[02:12] The philosophy of doing something simple with excellence while reducing waste.[02:39] Almost running out of money a year and a half in and deciding to bootstrap.[02:50] Nine years later, 165 employees, and finishing 2019 with over $32 million in revenue. [03:15] The investment offers they have had being situated in Silicon Valley.[03:20] Actively trying to raise capital for three years and why she turned down three offers. [03:59] Not compromising but building the healthy, sustainable company she envisioned.  [04:31] The implicit biases she encountered as a female owner trying to raise capital. [05:03] Being the only female-owned large-scale e-commerce B2C flower company.[05:46] Not fitting the model for most VCs with a perishable product and small margins.[06:38] Higher quality at higher price points and other ways Farmgirl Flowers makes money.[08:05] The benefit of not having to spend what competitors do on marketing.[09:49] Christina’s self-taught knowledge about flowers, logistics, and distribution.[10:05] Working at Stanford University as the head of catering and how that prepared her. [11:09] Taking five and a half years to afford and get national shipping off the ground.[12:36] Their goal of opening two distribution centers and another one in 2021.[13:31] How Christina has learned to be a better leader and the mistakes she initially made.[14:24] Spending at least 20% of her time on her team and building the right culture.[15:08] The irony of being told that she is “unfundable” because she doesn’t have a team. [16:12] Building a superstar team by hiring people that no one else would believe in. [17:12] Learning about vulnerability as a leader from Brené Brown. [18:13] The importance of being thoughtful and strategic about business growth.  Resources From The Interview: Christina Stembel on LinkedIn Farmgirl Flowers In-N-Out Burger Kevin O’Leary on Women-Led Businesses Brené Brown Katrina Lake on LinkedIn Stitch Fix Must-read book: Anything by Brené Brown! Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

20mins

23 Mar 2020

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