Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting
The Influencer Marketing Lab
Episode 9 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Rupa Shah, founder and director of Hashtag Ad Consulting a firm that provides guidance and training on the advertising rules to social media and influencer marketers.The episode covers:The niche Rupa identified within the influencer marketing industry which prompted her to leave the Advertising Standards Authority after 13 yearsWhat a CAP panel isThe differences between, the Advertising Standards Authority, the Competition and Markets Authority and the Federal Trade Commission Which formal body oversees industry errors rather than individual errorsWhen might the Independent Press Standards Organisation, the Financial Conduct Authority or the Medicines and Healthcare products Regulatory Agency get involved with a postWhy there are different rules around product placement on the television compared with on social mediaWhy more reality TV stars turned influencers seem to be in the ASA's line of fire rather than digital-first influencersHow jurisdiction relates to where the audience you're targeting is based, not where you as a brand is or where the influencer is locatedThe importance of two-way communication between brand and influencer to ensure compliance knowledge is always current
Dr. R. Saravanan on Whole Foods Plant Based Diet & results in various diseases reversal. In conversation with Dr. Rupa Shah, Director, CircleOfHealth.
Inspiring Healthy Plant Based Lifestyle - In English, Hindi & Gujarati स्वास्थ्यवर्धक जीवनशैली
Dr.R.Saravanan, BHMS, PGDHSc (Applied Nutrition), CLM Dr Saravanan is a Nutrition & Lifestyle Medicine Consultant. He has a BHMS degree from the Tamilnadu Dr MGR Medical University and a PG Diploma in Health Science in Applied Nutrition from the Faculty of Medicine, Annamalai University. He holds a certificate in Lifestyle Medicine from Medvarsity. He has a certificate in Plant-based Nutrition from SHARAN. He is an internationally certified NLP practitioner too. In addition to this, he has contributed a section in the best life changing book ‘Rethink Food: 100 plus doctors can’t be wrong’. He has written articles about health and nutrition in various magazines and health blogs and have appeared in television shows about diet & nutrition. He also facilitates Nutrition seminars, workshops and wellness retreats. Email: firstname.lastname@example.org Instagram: https://www.instagram.com/doctorsaravanan/
9: Episode 9: Rupa Shah, Influencer Marketing Regulatory Consultant
Blogosphere: Serious Influence
In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant. Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content. Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to influencers in accordance to the latest ASA guidelines. Alice and Rupa discuss the evolution of sponsored content online, policies surrounding disclosure (including press trips), and how the ASA and CAP (Committee of Advertising Practice) work together.