567: Steve Olsher | Founding Liquor.com and Podcast Magazine
Build Your Network
Today we’re going to deep dive into what it takes to be an entrepreneur and build a sustainable and scalable business. As you may have guessed from the title, Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, NY Times bestselling author, and original Founder of Liquor.com.As a 30+ year entrepreneur, he is also a keynote speaker, NY Times Best Selling Author, and Creator of The New Media Summit. Steve is known as the world’s foremost reinvention expert famous for helping individuals and corporations become exceptionally clear on their WHAT – As in, the ONE thing they were created to do. Let’s dive right in and learn what it looked like founding liquor.com and Podcast Magazine from Steve’s point of view.Things you will learn in this episode: [00:01 - 06:11] Opening Segment Sponsored ad I introduce today’s guests Steve OlsherFounder of liquor.com and podcast magazine Online pioneer, What is Your What?, keynote speakerBe sure to check out guestio.com and start bookingSteve gives some background into his lifeSnapshot of 13 years old Grew up just outside Chicago Entrepreneurial from the get-go Always around business conversationsFamily background[06:12 - 14:37] Lessons Learned as an EntrepreneurFollowing the path of the entrepreneurPeople are wired differentlyMaking good The desire to create your own destiny Influences growing up Surrounded by black cultureBecoming a DJOpening up his own club Lessons learned in the businessCash based business is goodLet things goWhy so many people give up so earlyThe problem with ego Not letting things go and change[14:38 - 23:51] Founding Liquor.com and Podcast Magazine The story around founding liquor.comLiquor by wire Going electronic in the ’90sBuying the domain Exponential growth Selling of the company Getting the company backA word from our sponsor[23:52 - 33:30] Founding Podcast MagazineThe story around Podcast Magazine Reinvention radio The reach of podcasting Teaching about podcasting Becoming the hub of the conversationCreating something for fans of podcasts Getting into the bigger picture - Ear Control PillarsEar Control PillarsThe media pillar Your network Live EventsTechnology [33:31 - 40:00] Closing SegmentStand out relationships that helped you?No one can build anything on their own Who you know or What you know? You don’t solve for what but for howTo solve How, you need to find the who ThE RaNdOm RoUndHow to engage with SteveLinks belowFinal words Tweetable Quotes: “As an entrepreneur, you have to make good decisions, to make something sustainable and scalable.” - Steve Olsher“I love the fact that podcasting gives literally everyone the opportunity to extensively have their own broadcast channel where they can reach really anyone, really anywhere, at pretty much any time.” - Steve Olsher“I had to try to figure out, how do I become the hub of the wheel for this industry? How do I put myself in the conversation of podcasting without even being in the room to have those conversations.” - Steve OlsherResources Mentioned: Podcast MagazineWhat is Your What Free Ebook Connect with Steve on LinkedIn, Facebook, and Twitter. Go and check out https://steveolsher.com/ and learn more.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Are Magazines Back As A Marketing Channel? Steve Olsher From Podcast Magazine Thinks So
Leveling Up with Eric Siu
Are Magazines Back As A Marketing Channel? Steve Olsher From Podcast Magazine Thinks So Today we talk with Steve Osher, founder, and Editor-in-chief at Podcast Magazine. In this episode, Steve shares his career journey with us; one that has been filled with many highs and lows. He details how it affected his psyche, as well as the important lessons that came with failure. Expanding on this, Steve sheds light on the struggles he had with the dot-com crash, his battle to create success from liuor.com, and the important realizations that came with it. Later, we ask Steve about his book. Listeners will find out why he wrote the book, who it’s geared toward and why he hopes it’ll become his legacy piece. Steve’s book, What Is Your What? is filled with three main tenets: clarity on your core strength, understanding the primary vehicle that you will use to share your gift, and who you are most compelled to serve. In the second half of the show, Steve talks about Podcast Magazine, sharing information about its target market, how the magazine navigates tricky logistics, and its purpose. To hear more on why print is not dead, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:34] Introducing today’s guest, Steve Osher from Podcast Magazine. [00:50] Steve shares some details about his background. [03:12] Steve explains how his psyche changed through each business blunder. [03:55] How the real estate crash affected Steve. [04:09] Why it is important to always consider the “what-ifs”. [04:40] Steve’s experience when the dot-com bubble burst. [08:17] How Steve’s experience with hardcore executives have shaped the way he builds teams today. [10:13] Hear about steve’s book, What is Your What? [13:01] The three pillars that make up the What is Your What? framework. [14:36] The best time to read Steve’s book. [17:32] How being an author of a successful book has changed Steve’s life. [18:34] Steve tells us about Podcast Magazine. [21:34] Hear about the different approaches Steve had for his magazine. [22:53] Why magazines give more authority than books. [24:00] The theory of conflict. [26:25] Some of the logistics around creating a magazine. [31:29] Steve’s thoughts on focus. [34:02] The one offer Steve sells. [34:46] Hear Steve’s favorite business tool. [35:08] Steve’s favorite business book. [36:33] That’s it for today! Resources From The Interview: Steve Olsher on Twitter Steve Olsher on LinkedIn Podcast Magazine Podcast Magazine Subscription What is Your What? Liquor.com Brendon Burchard Sports Illustrated WIRED Foundr Magazine Jillian Michaels Katie Couric Dave Ramsey Conde Nast Madcast Darren Hardy Success Magazine Guerilla Marketing on Amazon Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Steve Olsher is a 30+ year entrepreneur, Founder/Editor-In-Chief of Podcast Magazine, original Founder of Liquor.com, creator of The New Media Summit, host of the top-rated podcast, Reinvention Radio, international keynote speaker, and in-demand strategic coach who helps businesses of all sizes leverage the power of new media to generate visibility, leads and revenue on auto-pilot.
The 3 Keys to a Fulfilling Life (With Steve Olsher)
Everyone has goals and dreams.But many people struggle to get started.If you want to live a fulfilling life, there are 3 things you need to know.And here to break it down for us is the one and only Steve Olsher.Steve is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT—that is, the ONE thing they were created to do—his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.A 30+ year entrepreneur, Steve is the Founder & Editor-In-Chief of Podcast Magazine, original Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of “What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do,” real estate developer, creator of The New Media Summit, host of the #1 rated podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine, and countless other media outlets.This is an incredible episode…Listen in now!Connect With SteveWant to tap into more insight and inspiration from Steve? Check out his book, podcasts, freebies, and more at his website SteveOlsher.com!- CLICK HERE: SteveOlsher.comWant to Learn More About Multifamily Real Estate Investing?We’re holding a live, 3-day “virtual” event call Multifamily Live on June 10-12 2021… and for the first time ever, we’re going to open the doors and walk you guys through literally every step of what we’re doing on our multifamily deals.We’ve done events before but nothing this massive or this valuable... and since this is a virtual event, you don’t have to travel or even leave your couch! But spots are limited… sign up below!- CLICK HERE: MultifamilyLiveEvent.comSee you there! See acast.com/privacy for privacy and opt-out information.
How to Become an 'Icon' in Your Niche with Steve Olsher
Entrepreneurs on Fire
Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, original founder of Liquor.com and online pioneer who launched on CompuServe's Electronic Mall in 1993. Top 3 Value Bombs: 1. You are the solution to someone else’s problem. There are people waiting and praying for you to show up in their lives. 2. Be able to understand what perspires on your soul, and have clarity around what your core gift is, the primary vehicle that you use to share that gift, and who the people are that you’re most compelled to serve. 3. Everything starts with the offer. Get Steve’s book and discover the ONE amazing thing you were born to do - What Is Your What Sponsor: ZipRecruiter: Let ZipRecruiter take hiring off your plate so you can focus on growing your business. Try ZipRecruiter for free at ZipRecruiter.com/fire! The Common Path to Uncommon Success is available for pre-order now! Check out our bonuses, plus reward experiences for bulk buys, at UncommonSuccessBook.com!
Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What?Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying.Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years. Links: Follow True Underdog on IG: www.instagram.com/true_underdogReach out to Jayson directly at email@example.comFollow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/Follow Jayson on Instagram: www.instagram.com/jaysonwallerbamCheck out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Mentioned in the Episode: Podcast Magazine: https://podcastmagazine.com/Steve’s Book, What is Your What: https://whatisyourwhat.com/Steve’s Website: https://steveolsher.com/To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free Timestamps: 1:33 - Childhood Impact on Becoming an Entrepreneur3:51 - Being Pushed Into Succeeding6:19 - Letting the What Find You10:26 - Magician in Enrolling People11:47 - What Inspired Steve to Continue Podcasting14:05 - Creating the Podcast Magazine20:23 - Marketing Your Show on Podcast Magazine24:30 - Staff at Podcast Magazine26:55 - Virtual New Media Summit30:03 - Overcoming Adversity35:48 - What is Steve’s What?39:17 - Jiu-Jitsu43:50 - Evolution of UFC
Finding Your “What” and the Value of Podcasting with Steve Olsher, Founder and Editor-In-Chief of Podcast Magazine
Innovations and Breakthroughs
Steve Olsher is a 30+ year entrepreneur, Founder and Editor-In-Chief of Podcast Magazine, original Founder of Liquor.com, creator of The New Media Summit, and Host of the top-rated podcasts, Reinvention Radio and Beyond 8 Figures. Steve is also an international keynote speaker and in-demand strategic coach who helps businesses of all sizes leverage the power of new media to generate visibility, leads, and revenue on auto-pilot. In this episode… According to Steve Olsher, everyone has a “what”. Your “what” is something internal that puts fire on your soul and reflects who you are. For Steve, this can help you learn what you’re good at and how you can contribute to the world. On the other hand, your “why” is external and something you choose. One way to bring your talents to the surface and help others is simple enough: through a podcast. With a podcast, hosts and their guests share value and useful content with others, helping them make a difference in the world in their own way. It also helps bring about positive change and create connections with people who have similar interests. In this episode of Innovations and Breakthroughs, Rich Goldstein is joined by Steve Olsher, Founder and Editor-in-Chief of Podcast Magazine, to talk about finding your “what” and the benefits of doing a podcast. They talk about reinventing yourself, helping people with self-expression, and the future of the podcast industry. Stay tuned.
Steve Olsher, Founder of Podcast Magazine, On How To Profit From Podcasting...
Ep #121 - This week on Marketing Geeks, Justin Womack and Andros Sturgeon are joined by Steve Olsher, the founder and editor-in-chief of "Podcast Magazine" as well as a 30+ year entrepreneur and the creator of "The New Media Summit." Steve has a unique ability to have his finger on the pulse of coming trends and he's been well ahead of the game in teaching speakers, coaches, and entrepreneurs how to leverage the power of podcasting to create real revenue. Steve is the host of two top-rated podcasts including Reinvention Radio and Beyond 8 Figures. He's also an international keynote speaker and an in-demand strategic coach that specializes in helping businesses of all sizes to generate visibility, leads and revenue through leveraging new media. As a cool side note, Steve was the original founder of Liquor.com which he JUST sold off within the past year. In today's episode, Steve shares his strategies for profiting from podcasts and discusses his long-term plans for entities like Podcast Magazine. Beyond monetizing your own podcast, Steve shares how you can capitalize on the power of other people's podcasts so that you make money WITHOUT having a podcast of your own. It's great stuff and you'll enjoy this interview. --- Learn More Steve Olsher and Podcast Magazine: Claim Your Lifetime Digital Subscription to Podcast Magazine: https://PodcastMagazine.com/free Get Steve Olsher's FREE ebook "What Is Your What" at: https://WhatIsYourWhat.com Visit Steve Olsher's Website at: https://SteveOlsher.com Follow Podcast Magazine on Facebook: https://www.facebook.com/ThePodcastMag/ Follow Podcast Magazine on Instagram: https://www.instagram.com/thepodcastmag/ --- Support our sponsors: Send personalized swag items in bulk through an automated system that leverages merge fields to print your customers names on products like coffee mugs, golf balls, brownies, etc. Plus, send personalized greeting cards, postcards or letters. Join BannerSeason with a retail account for FREE or look at upgrading to a gold package for high volume savings. Use invitation code: "START" Go to: https://BannerSeason.com/START --- Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it. Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at firstname.lastname@example.org Visit our website www.MarketingGeeksPodcast.com--- Send in a voice message: https://anchor.fm/marketing-geeks/messageSupport this podcast: https://anchor.fm/marketing-geeks/support
Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. In this episode James welcomes founder of leading industry publication Podcast Magazine Steve Olsher. Steve is an entrepreneur with a lot of on and offline experience with growing successful brands and through his latest business venture he is looking to bring traditional and digital media together, as well as industry and fanbases - so it's a really interesting mix that he is creating with Podcast Magazine which is the most respected publication in the exponentially accelerating medium. In this episode we discuss: * What is driving the growth of podcasting * How first-mover advantage isn’t always an advantage * How Steve has worked in digital and traditional media environments * The impact that Apple Car Play is going to have to podcasting * What got Steve into podcasting in the first place * How Steve is starting to look at selling the shows he has created ——————————————— Check out Podcast Magazine and subscribe forever, for FREE http://podcastmagazine.com/free Connect with Steve email@example.com ——————————————— Connect with James https://www.instagram.com/jamesburttofficial/ Read the latest blog https://medium.com/@ultimatepodcastgroup Join the Ultimate Podcast Community https://www.facebook.com/ultimatepodcasttraining/ Check out the Ultimate Podcast Agency https://www.ultimatepodcastgroup.com/ Check out Ultimate Podcast Training https://www.ultimatepodcast.training/