A Mission of Relevancy and Opportunity w/Jason Frazier
Next Level Loan Officers
On this episode, Frazier joins Sean Zalmanoff to talk about being on a mission of relevancy for the mortgage industry. Frazier and Sean also discuss AIME's recent event, marketing strategies, being a tech-enhanced loan officer, and the massive opportunities that loan officers have in front of them. 1:15 Intro to Frazier2:30 The mission of relevancy5:15 AIME and Fuse recap12:00 Power 9013:40 Marketing strategies21:00 Using tech wisely25:00 This is your timeQuotes:“We want this business to endure and not be taken over by the headset jockeys.”“Advisors in this industry understand that one size fits all does not exist in our industry.”“AIME is about leveling up the entire mortgage broker community.”“The opportunity lies with LOs who can bridge the gap efficiently between the offline and online COVID world.”“The more that you’re omnipresent, the better opportunity you have at conversion.”“This next decade is going to be won by the experts.”“Now is the best time ever to be in the mortgage industry because there is so much opportunity.”Key Takeaways:Technology needs to be a tool to enhance the modern LO, not replace them. The LOs need to have a focus on being relevant to the modern consumer or risk being forgotten. Mortgage events that don’t include everyday professionals will eventually fade into obscurity.2020 was a unicorn event and you cannot base your business strategy on how you did business. The consumer journey is not linear and you have to adjust your messaging to be where they are. Awareness is always your first marketing step. Links:Next Level Loan Officers - www.BecomeNL.comLoan Officer Events - loanofficerevents.comNext Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h Social Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQLinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/Text the word: nextlevel to 36260 to download our app
First let me apologize for the sound. Messed up a setting somewhere and it went to crap. Jason is running for Tooele City Counsel, He is a returning guest on the program. Jason is an Electrical Engineer for KSL, a pro 2A activist, and a father and life long resident of Tooele.
EP 14: Jason Frazier — Why You Have To Innovate Your Marketing Approach
Loans On Demand Podcast
How do you stand out as a loan officer in a commoditized industry? As Jason Frazier, Chief Strategy Officer at EPM and a second-generation mortgage professional will tell you, it all comes down to marketing. “The only way to stand out is by being 10 times better in something,” Jason says. “You’re not going to be 10 times better at service. You’re not going to be 10 times better at rate. You’re not going to be 10 times better at experience. What you can be is 10 times better in your marketing, period.” Jason, who’s also worked in venture capital technology startups, for hedge funds and as a coach and consultant, sees the loan industry as one that’s been slow to embrace the fundamentals of customer experience, marketing and technology. There’s merit to the way things have traditionally been done, he reasons. But now, it’s time to innovate. On this episode of the Loans on Demand Podcast, Luke and Jason talk about bringing a disruptor’s mindset to your career as a loan officer. What You’ll Learn: How Jason has used the ACT framework to help both loan officers and agents close millions of deals since 2018 The importance of finding a coaching group Why you need to get rid of “cost mindset” in order to be successful And much more! Favorite Quote: “The consumer doesn’t want a mortgage. Nobody wakes up and thinks, ‘I want to be hundreds of thousands of dollars in debt, I want to give you access to my bank account, I want to get all this paperwork and go through all that stuff.’ Nobody wants that. So why are we selling that? Sell what they want. Sell the dream, which is homeownership.” — Jason Frazier Connect with Jason: LinkedIn Instagram Personal website How to Get Involved: LinkedIn Facebook ParagonDMG.com
On this episode Jason Frazier joins Sean Zalmanoff to discuss how playing small can equal big results. Frazier also talks about value over price and why MLOs should stop selling the mortgage and start selling the dream. 3:30 Playing in the micro10:00 2 dollar a day strategy21:00 Complexity is the enemy of executionQuotes:“You are not going to win in the macro, but you can win in the micro.”“If price over value becomes the narrative in our industry, then we will lose.”“If you are a one loan loan officer, then you will be a one loan loan officer.”“Stop selling the mortgage and start selling the dream.”Key takeawaysIf you are not leading on value then you have no choice but to lead on price. Tech will not replace MLOs, but MLOs who use tech will replace those who don’t. Consumers don’t care about mortgage, they only care about the house. Most marketing is about interrupting patterns, so your content has to grab attention. Links:Next Level Loan Officers - https://nl.nextlevello.com/top-producer-huddleLoan Officer Events - loanofficerevents.comSocial Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQLinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/Text the word: nextlevel to 36260 to download our appThe Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com
Jason Frazier, EPM - The Difference Between Brand & Tactical Marketing
Inside Real Estate
We had Jason Frazier, Chief Strategy Officer for EPM, on the show this week. Jason is an award-winning marketer, strategist, and technologist with more than 20 years of C-Level expertise in marketing, strategy, and technology. He serves on the Board of Directors for the Utah Association of Mortgage Professionals, and is a marketing coach for the Next Level Loan Officers coaching group. He spoke about the importance of having a basic understanding of modern marketing tactics in the same way you understand your core business and much more. Listen now!PODCAST: https://www.irepodcast.com/ PODCAST FACEBOOK: https://www.facebook.com/IREPodcast/WEBSITE: https://www.omegalendinggroup.com FACEBOOK: https://www.facebook.com/OmegaLending/LINKEDIN: https://www.linkedin.com/company/omegalending/INSTAGRAM: https://www.instagram.com/omegalending/
How to Make the 2020s Your Best Decade By Being at the Forefront w/Jason Frazier Part 2
As we near the second year of the 2020s, it’s time for LOs to set themselves up for a decade of success. What we do now will determine whether we flourish in the business, or if we’ll exit the industry for good. What will be the key differentiator between the superstars of the coming decade, and those who’ll barely stay afloat? Given how many changes we’ve already seen over the past year, is there any way of anticipating what’s next? In this episode, Founder of MortgageX, Jason Frazier shares why LOs need to be on the frontlines of change to stay in the business. The industry is moving forward, and it’s not enough to accept change. You have to be at the forefront of it. -Jason Frazier Three Things You’ll Learn In This Episode Which side of the business we should be paying close attention to: The decade began in the midst of a refi boom, but it won’t last forever. While it makes sense to take advantage of refi while we can, it shouldn’t be the core of our business. Focus instead on purchase business and building relationships with agents. How to stay ahead of our competitors: We’re bound to see new competitors in the industry in the coming years, but no matter how much we try, we’ll never be able to anticipate exactly who they’ll be. We have to be prepared for anything, and we can do that by staying on top of trends and embracing changes as soon as they come. Why modernization is non-negotiable: In the 2020s, there’s no excuse for LOs to not offer digital services. The consumer has high-tech options everywhere else, so if we want to stay in business, we can’t expect to be the exception. Guest Bio: Jason Frazier is an award-winning marketer and disruptive strategist. With over 20 years of C-level expertise in marketing, strategy, and technology, today he serves as the Chief Strategy Officer at EPM. Passionate about helping others get bigger and better results in the industry, he is also the Founder of Mortgage X and host of Mortgage X Podcast and Mortgage Interrupt Podcast. In addition to this, Jason is a highly sought-after national speaker who has made appearances at, among others, Inman Connect, Gary Vaynerchuk’s Agent 2021, and AIME Broker All-Stars. To find out more and to connect with Jason, go to: https://www.linkedin.com/in/realestatecio https://www.facebook.com/FrazierCIO/
How to Stay Relevant in Today’s Consumer-Driven Mortgage Industry w/Jason Frazier
The 2020s started off with a bang, and the mortgage industry has had to adapt to massive changes in the span of a year. However, this change has been a long time coming. There’s been a major reluctance to change in our industry for years, but we can’t resist anymore. We’ve reached the dawn of a high-tech decade, and failing to embrace new systems isn’t an option. What is the new consumer expecting from us, and how can we adapt our strategies to suit their needs? As we move into our “new normal”, has anything stayed the same? In this episode, Chief Strategy Officer at EPM and Founder of Mortgage X, Jason Frazier shares how to prepare for the coming decade. The consumer is changing, and we need to meet them where they are. -Jason Frazier Three Things You’ll Learn In This Episode Why we need to stop romanticizing the past: Now is not the time to reminisce about what the industry used to look like. That world doesn’t exist anymore and the way we used to operate just isn’t relevant in our current reality. It’s time to move forward and embrace the change. How to serve the consumer of the new decade: Meet the consumer where they are, or risk falling behind. The consumer of today is expecting a high-tech experience, and it’s our job to deliver. How to guarantee big results: Mortgage has always been a relationship business, and that hasn’t changed. However, how we work on those relationships has. Get comfortable using tools like Zoom to connect with clients, because they’re not going anywhere any time soon. Guest Bio: Jason Frazier is the Chief Strategy Officer at EPM. As the Founder of Mortgage X, he is also the host of the top-rated Mortgage X Podcast and the Mortgage Interrupt Podcast. An award-winning marketer and disruptive strategist with over two decades of C-level expertise in marketing, strategy, and technology, Jason is also a sought after national speaker who has appeared at Inman Connect, Gary Vaynerchuk’s Agent 2021, and AIME Broker All-Stars, among countless others.