Heather Havenwood is an accomplished entrepreneur by anyone's standards.  Her successes are many.  However, Heather doesn't dwell on that.  

Heather dives into the raw version of her entrepreneurial journey. Listen in as she opens up and gives real stories with great takeaways!  

Learn

-her biggest lessons that impact her business today!

-why we need to stop comparing ourselves to online success stories.

-the full power that being an entrepreneur gives you!

Episode Notes:  

Win The Hour, Win The Day!

Podcast: www.nowyourbusiness.com

Shadowblast

You can find Heather on:

Website: https://heatherhavenwood.com/

IG: heatherhavenwood

Twitter: @hhavenwood

Linkedin: Heather Ann Havenwood

Facebook: Heather Ann Havenwood

Amazon: Heather Havenwood

All podcast platforms

In today's information economy what has more value, someone who is an expert on one subject or someone that can influence many people?

Our guest today, Heather Ann Havenwood, argues that the influencer model has surpassed the expert model in it's ability to establish a brand. How do you establish an identity that attracts people, that moves people, that influences their buying decisions. These are questions that go beyond your instagram following. These are questions about the identity you create for yourself and show to your prospect in every sales situation.

Enjoy this conversation with Heather, who someone once described as a ball busting blonde big boob bitch. A moniker she now proudly wears. You've been warned!

About Today’s Guest

Heather Ann Havenwood, is the Founder of Like A Boss: Influencer Growth Formula, top Amazon Book Seller from her book Sexy Boss, Nationally Syndicated Radio Host of the show Like A Boss: Insights with Influencers, named by Huffington Post as Top Female Entrepreneur to Watch, Founder of Female Business Association and is known as the 'Chief Sexy Boss'. She helps brands, businesses, and influencers on best strategies dominate their industry by being omnipresent online, through strategic content marketing and high-ticket sales strategies to close the right clients, anytime they want.  She is regarded as a top authority on podcast marketing, influencer messaging and high-ticket sales closing, leveraging Linkedin. 

https://heatherhavenwood.com/

https://www.linkedin.com/in/heatherannd/

https://www.youtube.com/user/HeatherHavenwood

http://heatherhavenwood.com/Instragram

Today’s episode is brought to you by DermaVogue. Click here to learn more about how they provide the most effective, flawless solutions to any skincare or cosmetic need.

On today’s podcast...

4:24 - The three things Heather's mom wanted from her when she was born

8:53 - Even influencers are influenced by how they grow up

12:56 - Follow your path not the social construct

16:38 - Heather joins an improv class and is a ball busting blonde big boob bitch

24:20 - The Pillar of Influence: double down on what you want to cover up

26:58 - Is it okay to use your kids to sell or influence?

34:29 - The different ways men and women establish identity

39:00 - Rediscovering who you really are - Fascinate by Sally Hogshead

44:44 - How do you continue to grow and change while still being authentic

50:00 - Why Heather believes influencers have more value than experts

For more Gina, Rachel and Women Your Mother Warned You About visit our website!

More about Gina

Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets. 

More about Rachel

Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts. 

Sell or Die

The Why and The Buy

Hidden Stories with Jeremy Fulkerson

Wheelbarrow Profits

This week we explored with Heather Havenwood on how to to be a successful influencer.  We talked about the foundation of what it takes to be an influencer as well as how to leverage that foundation and tie that to Asian culture and upbringings.  She explored how growing up as a Baptist, she faced many limitations in terms of self-promotion, as that was not how she was brought up.  That is similar to the Asian culture of being in harmony with the group where self-promotion is not passively accepted.  We explored the steps needed from taking a skill to using that skill to being an influencer.  However, that is not enough.  We explored the missing steps in-between having the right skillset and being a successful influencer.  One of the core pieces is the mindset, and we explored how to adopt that mindset to become a successful influencer.  When it comes to becoming a successful influencer, it doesn't mean to have a considerable following but just influencing the community or your specific niche.

Heather and I also dove deeper into specificity for being an Asian influencer.  Because of the typical collaborative culture embedded within the Asian community, there is less of a need for creating disruption, sometimes at the expense of oneself.  We heavily referenced good self-promoters such as Trump and Dan Lok, whether or not we like them or not.  They have a brand, and when we hear specific phrases or expressions, we can think of them.  For example, "You are Fired" is commonly associated with Trump, and everyone paid much attention to him even though he is not the most liked.   However, if we look deeper, do people, not like him?  I believe it is because we are surrounded by people who are similar to us that we forget that there are opposing views, in this case with Trump, there are a bunch of people who love him over Hillary Clinton at the time.   That said, the principles of influencing also work with Asians, as the mental roadblock is more along the lines of self-promotion.

Heather Ann Havenwood, is the Founder of Influencer Growth Formula, Top Amazon Book Seller from her book Sexy Boss, Nationally Syndicated Radio Host of the show 'Like A Boss: Insights with Influencers', Named by Huffington Post as Top Female Entrepreneur to Watch, Founder of Female Business Association and know as the 'Chief Sexy Boss'.

She helps brands, businesses, and influencers on best strategies to dominate their industry by being omnipresent online, through strategic content marketing and High-Ticket Sales strategies to close the right clients, anytime they want.

She is regarded as a top authority on Podcast Marketing, Influencer Messaging, and High-Ticket Sales Closing leveraging Linkedin. 

***

Links:
https://www.facebook.com/HeatherHavenwood/
https://www.linkedin.com/company/haven-media/

In this episode, we meet Heather Havenwood, founder of The POWER CIRCLE, the Premier Mastermind for Influencers, Brands, and Entrepreneurs.

You can connect with Heather at:

https://heatherhavenwood.com

My favorite Quotes from Heather in this episode:

"Like A BOSS!"

"In 2019 and beyond you need to focus on HOW you create value in the marketplace!"

"People haven't changed WHY they buy...only online modalities have."

"You have to be omnipresent online!"

If you're a business expert, a trainer, a coach, or a consultant, and you want to land Big-Ticket Clients, watch our free training: 

https://drpele.com/masterclass

Big-Ticket Clients™ helps coaches, consultants and companies leverage the narrative psychology and persuasive power of storytelling to attract and enroll their highest-value clients online. This podcast is here to answer only ONE question: "How do you stand out in a noisy marketplace to create the business and life of your dreams while maintaining your own powerful, unique voice?" To get answers, subscribe to Big-Ticket Clients™

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