How To Use Incentives In Your Marketing With Greg Cassar
Small Business Marketing Made Easy With Cody Butler
Today we're talking "Incentivised Marketing" with Greg Cassar.Links mentioned in the interview.https://the90daymarketingplan.biz/MarketingBoost.comUnsold.comCheck out the video version of this episode here: https://www.codybutler.com/how-to-use-incentives-in-your-marketing-with-greg-cassar/
Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better. In this episode, digital marketing profit strategist and coach Greg Cassar shares his insights about his journey from running his own digital marketing agency to earning a million dollars in sales on Amazon. He also talks about exceptional business models that work. Check these show highlights and listen to the podcast for guides on how to grow a business using exceptional strategies! Engineer Your Luck (03:21) Aim to be the better version of yourself so that when opportunities come along, you can identify them and take action. Greg is in the corporate world, with a safe and decent job. But, for him, he is not where he is supposed to be. Thus, he built an agency and quit corporate. He started The Collective, a high-end digital marketing mastermind. He emphasized the importance of resilience in running a company. When the issues get tough to resolve, people tend to quit. Company owners should not have that attitude. Business Model Freedom Scale (06:21) There is a direct association between leverage and level of freedom. An excellent business model paired with an amount of marketing can yield more outstanding results compared to a good enough business model paired with the same amount of marketing. Business owners must realize that marketing is only one part of the business. It must be suitable for the kind of business, products, and business model that the company has. The Proper Mindset (09:05) It is essential to have the proper knowledge and mindset when running a company. Most business owners are like operators than owners. However, they must focus on marketing to grow the business. Entrepreneurs must learn about financial IQ, proper mindset, marketing, and sales. Small Business Formula (12:02) The director of first impressions is your website. Have direct response elements on your site. People must also know what your business is all about and what they can get from your company. Site visitors must also know how and where to contact you for fast communication. Incentive-Based Marketing (17:33) Make sure your business offers stand out. Standing out does not mean lowering your price to a point where you don’t have profit anymore. Present incredible and attractive offers to your customers. If you want to get exceptional results, think and act differently from other players in the industry. E-Commerce (30:01) He learned about e-commerce by working with agency clients. The fastest way to be a marketing expert is to speak to your clients. It is impressive to sell on Amazon because there are a lot of customers every day. Greg’s company is focused on listing optimization and advertising. Choose What Matters (42:29) They chose to close the Collective Mastermind to focus on what matters: health, happiness, and freedom. Our Guest: Greg Cassar is a marketer, growth hacker, tech founder, and a philanthropist. He specializes in e-commerce and Amazon. After working in the corporate world, Greg decided that he wanted to start an agency that can help clients with traffic and conversion. He is one of the founders of The Collective and has positively impacted a lot of lives through his work. Greg is also a tech founder at Modshow TV. Connect with Greg Cassar through his website or LinkedIn profile for more great and inspiring content. Resources: Do you want more high-quality B2B leads for your business? To get you started, we opened a resources page. These resources will be constantly updated, so be certain to check back every now and then! See omnystudio.com/listener for privacy information.
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Amazon StrategyLinks Mentioned: www.rainmakerpartner.io www.amazing.com www.smartmarketer.com www.advertisingboost.com www.collective.com.au www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.comRelated Episode: 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To SevenAsh Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):Greg Cassar: 00:00Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff.Ash Roy: 00:35Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic.Ash Roy: 01:29In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg.Greg Cassar: 02:34Hey, thank you. Actually, it was a great introduction. I hope I can live up to it.Ash Roy: 02:39Well, thank you so much for being on the show, Greg. I've known you for about five years and it's really been a pleasure every time we've met. Um, and so thank you for coming back on. So Greg, let's talk a bit about how you have used online strategies and really leveraged your journey of 15 years to culminate in your epic success of $1 million in revenue in the last 12 months. Can you talk to us about that journey and can you also bake in where you see yourself in two years time?Greg Cassar: 03:12Yeah. Gotcha. So I guess it didn't, if you look at it like for example, the last that business you're talking about is, um, I've got some amazing partners in the physical products space.
182. Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Types Of Business Models: Which Of These 5 Types Is Best For You With Greg CassarLinks Mentioned: www.rainmakerpartner.io www.advertisingboost.com www.collective.com.au The Billion Dollar Mistake www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.comRelated Episodes: 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You 176. The Alter Ego Effect With Todd HermanAsh Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):Greg: 00:00I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense.Ash: 00:25Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg.Greg: 01:41Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that. So it's awesome what you're doing with the group here.Ash: 02:01That's very kind, Greg, thank you very much. And I was going to say that I've known you for about five years and I can honestly say it's always been a pleasure. You're a very down to earth person and very approachable and very honest. So thank you.Greg: 02:15You are welcome.Ash: 02:17So Greg, what are we going to talk about today is the different business models, particularly in the context of what we've seen happening of late, which is a little bit of a tectonic shift if you like. Amazon seems to have come to the fore and as Mike Rhodes said to me once, he talked about the four horsemen of the apocalypse and that was Amazon, Apple, Google and Facebook and we now are seeing some sort of a, maybe not resurgence but a progression of Amazon. There's a bit of a groundswell happening around that. And Greg, you were saying to me just before we started recording that by 9:00 AM in the mornings you are pretty much free of all your commitments th...
The Real Magic Podcast - Unpacking Design with Greg & Alan
Ep 119: Secret to Success in eCommerce with Greg Cassar If you pay for online advertising to sell physical products online, you know that it’s getting [...] READ POST The post Secret to Success in eCommerce with Greg Cassar appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.
24 - The Fast-Track Way To Selling On Amazon With Greg Cassar
Greg Cassar discussed how he fast-tracked his way to success with Amazon FBA. He discusses how to get started and also how to optimise an existing listing (hint: how to turn your listing from good to great).
111 Greg Cassar – Pay Per Click and Facebook Marketing for Fitness Professionals
The Fitness Business Podcast
Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO) Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible. What you will learn: Steps to getting started with Pay Per Click Advertising How to use Google Ad Words Express Tips for Facebook advertising How you can use pixels to build your list for retargeting