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Serge Shukhat

9 Podcast Episodes

Latest 24 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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MB 269: Repositioning Hotels as Multifamily Assets – With Serge Shukhat

Financial Freedom with Real Estate Investing

COVID decimated the hotel industry, bringing property values down significantly. And savvy multifamily investors are buying distressed hotels on the cheap and converting them into apartment buildings. But what are the pros and cons of this strategy?  Serge Shukhat serves as Principal at Zona Capital, LLC, a real estate investment firm that specializes in acquiring value-add multifamily and mobile home park assets. Serge spent 13 years as a corporate warrior before leaving his W-2 in 2012 with the cashflow from 70 single family rentals. Then he shifted his focus to multifamily and now owns a portfolio of more than 1,000 units. And in the last two years, Serge has developed an innovative strategy for repositioning hotels as multifamily properties. On this episode of Apartment Building Investing, Serge joins cohost Garrett Lynch and me to share his approach to converting hotels into apartment buildings. Serge explains why he operates the units as Airbnbs to start and leases them up gradually and describes the challenges of running this kind of hybrid property. Listen in for Serge’s insight on the barriers to entry for repositioning hotels and learn how YOU can benefit from acting on this unconventional multifamily play! Key Takeaways How Serge got involved in real estate Searching for way out of corporate job Started buying single family during recession How Serge analyzes price per door What other investors are buying at Rebuild cost in market What inspired Serge to reposition hotels as multifamily Hotels cheaper than multifamily properties No competition on deals Serge’s first hotel-to-apartment conversion 70-unit with kitchens, easy market for permitting Bought with re-trade due to COVID at 15% off Serge’s Airbnb bridge strategy Operate units as STRs to start, lease up slowly Provides immediate cashflow What makes Serge’s STR bridge strategy work  On-site team manages Airbnb units Property operates at maximum efficiency The challenges of hotel-to-multifamily conversions Permitting and zoning Takes property manager outside comfort zone Why Serge is conflicted about shifting to full multifamily Cashflow of Airbnb units = 3X long-term lease STR-multifamily hybrid makes exit harder Connect with Serge Shukhat Serge on BiggerPockets Serge on LinkedIn Resources Register for Deal Maker Live Learn More About Michael’s Mentoring Program Join the Nighthawk Equity Investor Club Download Michael’s Free eBook: The Secret to Raising Money for Your First Apartment Building Garrett on The Real Estate Syndication Show with Whitney Sewell Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group 

41mins

7 Jun 2021

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WS608: Building A Balance Sheet During A Pandemic with Serge Shukhat

The Real Estate Syndication Show

While many investors see the post-COVID market as something to be fearful of, Serge Shukhat sees a wealth of opportunity. Our guest today, Serge is a seasoned investor whose current focus is on multi-family assets. But, as he discusses, he isn’t tied to any specific city or asset class. An open-minded investor, Serge shares his understanding of where the real estate world is headed. He highlights the importance of steering clear of the herd and how investors are all looking at the same metrics and investing in similar ways.

30mins

20 Jun 2020

Similar People

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#17 with Serge Shukhat: Come Out of the Other End with a Balance Sheet

Millennial Millionaire Real Estate Podcast

In this episode, Jonathan interviews Serge Shukhat on his successful journey in Real Estate. Serge has been a huge role model to Jonathan and someone who has helped him take massive action. Serge has built a huge portfolio of 70 single-family homes that have all been sold and over 400 multi-family units. This episode uncovers topics like scaling your Real Estate portfolio, creating a corona game plan, having an acquisition strategy, and more! Top Takeaways: Action plan during Corona and best practices in Real Estate: - Take care of your banking relationships or find them if you don’t have them - If you don’t have a local community bank, go get them - Be patient and invest in education and networking - Identify your market strategy (SFH, multi-family, etc) - Identify the listing agents on those sales that sold the most in the category you are looking to focus on - Make sure the listing agents/brokers know your name - If a property comes up for sale, they should be calling you - Patience and liquidity Words of advice: - Look for equity over cashflow - Large balance sheet - Strong broker relationships How to bring value to Serge:  - Looking for people to check on his properties and make sure everything is running smoothly  Social Links: - BiggerPockets Profile: https://www.biggerpockets.com/users/sfcgee

52mins

24 Apr 2020

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Why Multifamily Investing Is The Right Choice in Real Estate Investing, with Serge Shukhat, Ep #43

The Real Estate Launchpad: The ultimate toolkit for multifamily and other property investing success

Serge Shukhat is a professional multifamily investor, and he believes that multifamily investing beats single family investing every day. At the very bottom of the last crash, Serge worked a corporate job when he stumbled into buying foreclosed houses at pennies on the dollar. He went all in buying as many houses as he could before others discovered the niche. When they did, he profited handsomely and used those profits to progressively buy bigger properties. Upon buying several multifamily apartment units, he was able to achieve freedom and quit his corporate job. Serge now spends his time managing his portfolio and looking for new real estate investment opportunities. During this episode, Jonathan and Serge cover a wide range of topics such as how to buy property at the top of the market, why multifamily investing is the way to go, and how much longer he believes the bull market has to run. You don’t want to miss what Serge has to share. Lessons from hedge funds on real estate investing During the last economic downturn, hedge funds began buying foreclosures in bulk. Serge shares that he learned several things from how these hedge funds acted in real estate investing. They had a premise and acted on it. Their premise was to buy in a population growing market for 50% of rebuild cost, and simply wait until houses are being built again. Don’t base buying decisions solely on cash flow. These hedge funds based their investments on the cost of building new homes in the future and compared the prices to that. It did not matter the timing of the return, simple if the purchase price was less than a new build in the future. Serge’s takeaways after buying his first apartments Serge began his real estate investing career by buying single-family foreclosures during the last economic downturn. After buying his first two apartments he had several takeaways. You have to do multifamily! Single-family is not manageable and unprofitable. Do bigger multifamily. 60 units are barely enough for it to be worthwhile. At least 80-100 units make sense. You will always have to do payroll with a property manager and maintenance and that expense will not change from 60 units to 100 units. So, having more units bring in more money in rent, which increases profits. Use professional management for multifamily investing. You want to make money off of an asset, not make money off of how much personal time you are investing in your asset. Where the market is headed Serge believes the market will continue to grow in strength in population growing cities. Because of a mass exodus from California, Serge believes the southwestern markets will continue to draw middle and high-income individuals to their lower cost cities. Looking at the history of other California-adjacent cities such as Portland Seattle, he believes their trend will continue. There is also lots of new money coming into real estate. With multiple loopholes to protect income, real estate allows high net worth individuals to use depreciation to protect their income. These individuals are now looking to syndicators to help them invest in multifamily deals. Serge believes this coupling of helpful tax reform and syndicators helping individuals invest will continue to drive multifamily. He does not see any reasons for it stalling out. Risks in multifamily investing Serge does give several threats to multifamily investing that he could see in years to come. He says that the biggest threat to multifamily is a democratic congress because they would likely roll back the recent tax reforms. Interest rates are not a huge risk because they can be absorbed, and there is a good amount of pressure to keep the rates where they are. However, there could be a trainwreck in the long-term. Likely, the depreciation schedule will change and 1031 go away. Serge wonders what the population growth will do or how government spending will affect the market. However, he says to look at sub-markets. How will your local market handle? Regional risk is what matters. Because of this, Serge invests in multiple markets and regions and master the regional economics of a market. He shares that you should look at rents and see how low they can do and you still turn a profit. Always make sure to create a margin to allow yourself to break even. Be sure to listen to hear Serge unpack more on this topic. In This Episode Serge Shukhat says... [2:11] Who he is and what he does [5:04] All about Serge’s first deal [9:25] A model for hedge funds buying foreclosures [12:27] What you can learn from hedge funds on real estate investing [16:55] Serge’s takeaways from his first apartment complexes [20:55] What he looks for in properties [25:56] What syndicators are doing that they shouldn’t be [32:45] Where will the market be in the new few years? [45:51] Other risks to multifamily investing [50:51] Advice to mitigate the downside risk Resources Mentioned In The Episode Jonathan@MultifamilyLaunchpad.com - Learn to be an asset manager and Investor Bellwether Enterprise(sponsor) - contact Will Oldham will@bwecap.com Connect with Serge Shukhat Connect with Serge on Bigger Pockets Connect With Jonathan and Real Estate Launchpad To invest with me go to www.TwoBridgesMgmt.com/investors To learn from me go to www.MultifamilyLaunchpad.com Join my free Facebook community Subscribe to REAL ESTATE LAUNCHPAD onApple Podcasts|| Google Podcasts|| Android|| SpotifyStitcher|| TuneIn Radio|| Google Play Music

1hr 1min

9 May 2019

Most Popular

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Ep 57: "How to Make Money by Analyzing the Real Estate Market" with Serge Shukhat

Ready. Set. Go. Real Estate Investing Podcast

 ---------------------------- Upcoming Real Estate Events: May 17 - 19, 2019 | Denver, CO Learn How to Buy an Apartment Building in 90 Days or Less  ---------------------------- Resources for You from Brandon: Learn How to Generate More Leads Learn How to Successfully Negotiate Learn How to Repair Your Credit Your Guide to Take Massive Action   ---------------------------- Connect with Brandon Elliott: Instagram | Facebook | Website | Youtube   ---------------------------- Subscribe for More Episodes: iTunes | Google Play Music | Pocket Casts Overcast | Podcast Addict | Spotify   ---------------------------- BONUS: Leave a review on iTunes and receive a FREE GIFT from Brandon. ** If you left a review, please click here **  ----------------------------

1hr 22mins

4 Mar 2019

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131: Investing in Multifamily Properties in a HOT Real Estate Market with Serge Shukhat

BiggerPockets Real Estate Podcast

Everyone wants to invest in multifamily properties. (Well, almost everyone.) But with the market heating up around the country, great deals are becoming incredibly difficult to find. That’s why we had to bring back one of our most popular guests on the BiggerPockets Podcast, Serge Shukhat.The last time we talked with Serge back in episode 60, Serge told us how he built up a massive portfolio in just a few years. But if you were impressed then, this show is going to blow you away. Filled with TONS of actionable tips, stories and warnings, this is one episode you are going to want (and need) to listen to over and over again.In This Episode We Cover:How Serge got started in real estateWhat he’s been up to since his last episodeWhat value add and value add investors areWhat you need to know about commercial lendingHow he used seller financing for his 32 unitsThe 3 components of successfully purchasing multifamily propertiesThe ins and outs of cap rate and exit cap rateWhy Serge does his own property managementThings to avoid when value add investingWhat exactly submetering isInstances when overlooking things may cause problems later onThoughts on using multi-units as vacation rentalsHow to train resident managers and tenantsThe importance of changing your strategy depending on the marketWhat you should know about long term 30-year fixed financingWhat secondary markets are — and why Serge likes themHow to connect with owners and resident managersHow to keep a competitive advantageAnd SO much more!Links from the ShowBP Podcast 060: From 0 to 68 Rental Units in Just Four Years with Serge ShukhatBP Podcast 108: Building a $350 Million Real Estate Empire Using the 10X Rule with Grant CardoneBiggerPockets ForumsStop Obsessing About All Those Damn “Rules” in Your Real Estate Investing (Blog Post)LoopNetBiggerPockets Multi-Family and Apartment Investing ForumsBooks Mentioned in this ShowThe Magic of Thinking Big by David J. SchwartzRich Dad Poor Dad by Robert T. KiyosakiLandlording on Auto-Pilot by Mike ButlerThe Real Book of Real Estate by Robert T. KiyosakiThe 7 Habits of Highly Effective People by Stephen CoveyThe ABCs of Real Estate Investing by Ken McElroyThe E-Myth Revisited by Michael E. GerberThe ONE Thing by Gary KellerHow to Win Friends & Influence People by Dale CarnegieTweetable Topics:“If you want to do a syndication, make sure you find a syndicator that is experienced. It’s all about the sponsor.” (Tweet This!)“Time is not your enemy in real estate, time is your friend.” (Tweet This!)“Be on a location where people want to be.” (Tweet This!)“No matter how successful you are, you got to keep moving forward.” (Tweet This!)Connect with SergeSerge’s BiggerPockets ProfileSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1hr 23mins

15 Jul 2015

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#131: Investing in Multifamily Properties in a HOT Real Estate Market with Serge Shukhat

BiggerPockets Real Estate Podcast

Everyone wants to invest in multifamily properties. (Well, almost everyone.) But with the market heating up around the country, great deals are becoming incredibly difficult to find. That’s why we had to bring back one of our most popular guests on the BiggerPockets Podcast, Serge Shukhat. The last time we talked with Serge back in episode 60, Serge told us how he built up a massive portfolio in just a few years. But if you were impressed then, this show is going to blow you away. Filled with TONS of actionable tips, stories and warnings, this is one episode you are going to want (and need) to listen to over and over again.

1hr 23mins

15 Jul 2015

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60: From 0 to 68 Rental Units in Just Four Years with Serge Shukhat

BiggerPockets Real Estate Podcast

Today we are pumped to bring you one of the most exciting conversations yet on the BiggerPockets Podcast when we sit down with Serge Shukhat, a real estate investor from the Arizona area who is absolutely crushing it in real estate. Serge started with no rental properties just four years ago but has quickly built up a sizable portfolio with a mix of both single family and multifamily properties using creative finance methods and using the cash flow to quit his job.On this show we cover everything from getting started, choosing single family versus multifamily, tricks for dealing with tenants, increasing the value of your properties, and a ton more. This is definitely a show you’ll want to take some notes, so get ready to have your mind blown!In This Show, We Cover:How Serge got started while working full timeHow an Umbrella Policy can reduce your riskLandlord responsibilities vs. tenant responsibilitiesWhat kind of legal entity Serge usesOvercoming bad deals by “Doubling Down”How a competitive advantage can transform your businessWorking with real estate agents vs. getting your licenseSerge’s unique apartment that he’s bought and sold 4 timesHiring a resident manager to help reduce the loadHow to increase the value of your property by hundreds of thousands of dollars (OMG)And a lot more! Links from the ShowBP Podcast 048: Duplex Investing, Finding Great Properties, and Tips for Managing Tenants with Darren SagerNewbies Take Note: Why You Shouldn’t Buy Houses for $30,000 by Ben LeybovichHomePath.com/Buildium.comBooks Mentioned in the ShowLandlording on Auto-Pilot by Mike ButlerThe Real Book of Real Estate by Robert T. KiyosakiGood to Great by Jim CollinsThe 7 Habits of Highly Effective People by Stephen CoveyTweetable Topics“Real estate never works out how you thought it would when you bought it in paper.” (Tweet This!)“I don’t want to work till I’m 65, sick, or corporate downsized.” (Tweet This!)“My biggest risk was not losing my job- it was not buying enough real estate.” (Tweet This!)“You can go broke buying good deals.” (Tweet This!)“Population, income, and jobs drive real estate.” (Tweet This!)“It doesn’t matter if the first deal is bad… at least you learned.” (Tweet This!)Take what the market gives you and be quick to pivot. (Tweet This!)Connect with PaulSerge’s BiggerPockets ProfileSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1hr 45mins

6 Mar 2014

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#60: From 0 to 68 Rental Units in Just Four Years with Serge Shukhat

BiggerPockets Real Estate Podcast

Today we are pumped to bring you one of the most exciting conversations yet on the BiggerPockets Podcast when we sit down with Serge Shukhat, a real estate investor from the Arizona area who is absolutely crushing it in real estate. Serge started with no rental properties just four years ago but has quickly built up a sizable portfolio with a mix of both single family and multifamily properties using creative finance methods and using the cash flow to quit his job. On this show we cover everything from getting started, choosing single family versus multifamily, tricks for dealing with tenants, increasing the value of your properties, and a ton more. This is definitely  a show you'll want to take some notes, so get ready to have your mind blown!

1hr 45mins

6 Mar 2014