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Mike James

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Latest 28 Feb 2021 | Updated Daily

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10: The Value of Analytics in Tennis /w Mike James

Baseline Exchanges

In this week's podcast, Andrew and Craig chat to Mike James, Founder & CEO of Sportiii Analytics, about the use and value of data-driven analytics in tennis.  Discussions include the difference between a tennis analyst and strategist, working with Magnus Norman, the intricacies of working with top players and teams, and what the future holds for data analytics.


23 Feb 2021