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Brandy Lawson Podcasts

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15 of The Best Podcast Episodes for Brandy Lawson. A collection of podcasts episodes with or about Brandy Lawson, often where they are interviewed.

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15 of The Best Podcast Episodes for Brandy Lawson. A collection of podcasts episodes with or about Brandy Lawson, often where they are interviewed.

Updated daily with the latest episodes

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054: Navigating Search Engine Marketing With Brandy Lawson

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Are you using Search Engine Marketing to your advantage – or still struggling to figure out what it is and how to leverage it? Either way, this episode is for you. I chat with Brandy Lawson, who breaks down the power of Search Engine Marketing to drive growth and help push clients to reach their unique business goals.

Brandy is a lover of ridiculous shoes, advocate for the best and highest use of technology, bringer of clarity, and recovering know-it-all. At FieryFX, her marketing and consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial and error. Brandy is passionate about her work because she experienced the failure of her parent's first business and knows how critical being found and working effectively are for businesses to survive—and then thrive.

In this episode, Brandy dives into how to turn data into a tool to tell clients’ stories, and helps simplify the often-confusing jargon associated with SEM.

Tune in to learn how to:

  • Effectively navigate and utilize Google Analytics to your advantage.
  • Understand the difference between SEO and “pay-per-click”.
  • Build an effective user journey based on SEM metrics.
Jul 20 2020 · 44mins
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Marketing During COVID-19 With Brandy Lawson

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Brandy Lawson | Founder & Influence Igniter, FieryFX

As a Digital Marketer Certified Partner with more than 2 decades of experience in business and technology, Brandy helps clients with simple, innovative automation, create an irresistible online presence and secure their digital assets to get them the RIGHT clients, more money and more freedom. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Her zone of genius is connecting business goals with marketing & technology strategies.

Contact Brandy: Brandy@fieryfx.com

Brandy Lawson is a 2020 A-Z Biz Link's Resources for Growth Publication Spotlight.

Resources for Growth is an annual publication that features over 100 dynamic leaders in a variety of categories that will ultimately help set you and your company up for success.

View the 2020 Resources for Growth Publication via our A-Z Biz Link website. www.azbizlink.com/resources

May 01 2020 · 22mins

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Shame Free Digital Marketing Decisions with Brandy Lawson

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Full show notes and transcript at https://thestaceyharris.com/episode468

In this episode, I am joined by Brandy Lawson of FieryFX to talk about how to choose the right digital marketing agency for you + we geek out a bit on how digital marketing agencies are different and how ours work together. We also, most importantly I think, talk about releasing the SHAME around your digital marketing choices.

Dec 19 2019 · 43mins
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Ignite Your Influence with Brandy Lawson

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About Brandy

Brandy Lawson is the founder of FieryFX, a boutique digital agency and a Chief Online Officer for-hire. Growth-minded business owners hire Brandy to disrupt their hit-or-miss, inconsistent marketing and rescue their online reputation. Most are intimidated by digital marketing and avoiding technology, so she helps them execute a consistent, powerful digital presence that delivers ROI everytime.

Connect with Brandy

instagram.com/fieryfx facebook.com/fieryfx linkedin.com/in/brandylawson twitter.com/thefieryfx Here's a special offer of my Stage Maximizer download for your audience: https://fieryfx.com/sss

Show Notes

Grab your FREE Soulful Success Bundle :: www.emilycassel.com/bundle

Learn More & Apply to join The Business Alchemy Circle! www.emilycassel.com/businessalchemycircle

Aug 20 2019 · 1hr 2mins

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Ep. 29 | Brandy Lawson | Business Adviser and Founder of FieryFX

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Have you ever felt completely OVERWHELMED at the various tech options you have? What is the right platform? What is the wrong platform? I've invested so much time and energy into one, but it doesn't feel like a right fit... how do I go about finding the right thing for me? 

Brandy Lawson is here to help. She helps her clients navigate and wade through the murky waters of the tech world, to find the right fit for their businesses. 

Brandy brings an extensive amount of knowledge and insight as a business adviser. This episode is PACKED full of incredible takeaways for you on your journey. 

More about Brandy | Brandy Lawson is a business adviser and founder of FieryFX, a boutique consulting agency. Her mission is igniting the impact and success of purpose-driven women business owners by making the right digital decisions. Strategy, technology, business consulting and metrics are her specialty.     

In addition to working with clients at FieryFX, she is also a mentor for other marketing agencies working to grow their businesses.Brandy is a wife, mom, native Montanan, co-host of the Northwest Phoenix WordPress Meetup, loves ridiculous shoes, captains her boat on Lake Pleasant, and never misses an episode of Jeopardy.

Connect with her on her website

Connect with her on IG

Jul 09 2019 · 48mins
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Episode 6: The Brandy Lawson Interview, The News and Facebook Rants

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This week we follow up on two stories from last week, the Pipdig P3 plugin and Jetpack suggestions found within the WordPress plugin dashboard. We also take a look at quite a few privacy concerns with Grammarly, malware in the healthcare industry, and we discuss privacy concerns with Facebook. I also talk to Brandy Lawson, a digital agency entrepreneur in Phoenix, Arizona. Brandy is passionate about helping coaches, speakers, and authors who are making an impact on the world. I had a wonderful conversation with Brandy at WordCamp Phoenix that I think you'll really enjoy.

Apr 10 2019 · 1hr 8mins
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78: From Corporate Worker to Agency Owner with Brandy Lawson

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Brandy Lawson runs a boutique agency with a mission: to help female change-makers maximize their impact—and affect change faster on a greater scale—by making the right digital decisions. She’s also a UGURUS mentor who has built over 75 web projects. Her zone of genius is connecting business goals with marketing and technology strategies.
Aug 21 2018 · 40mins
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Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson

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Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, […]
May 24 2018 · 24mins
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0218: Brandy Lawson Are Your Email Habits Killing Your Biz?

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Staring my own business was not my idea... it happened and then I caught on. A serious turning point was the day that I realized that my corporate email habits were killing my business. Having the right systems is essential, but even more critical is your mindset and habits.

Apr 24 2018 · 31mins
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005: Strategies for Delegating to Contractors with Brandy Lawson:

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In this live coaching session, we get real with Brandy Lawson, a business owner who struggles with delegation and building trust with team members. If you also struggle with asking for help, listen in for insights and strategies you can start using today!

About Brandy Lawson

Brandy is the Chief Online Officer for FieryFX, a company focused on helping clients reach their business goals through strategic digital marketing efforts. She concerns herself with her client’s digital efforts, as well as what is going on within the business to sustain or support that business in the long term. Brandy leads a small team of curated experts who all work under contractor status.

Brandy’s Top 5 StrengthsFinder Strengths

  1. Analytical
  2. Responsibility
  3. Arranger
  4. Intellection
  5. Consistency


Key Takeaways
  • You should be able to answer the following four questions about each of your digital marketing efforts: (1) what is its job, (2) how are you measuring it, (3) how are you investing in it, and (4) is it insured?
  • For people with high Responsibility, trust is earned. This makes delegation incredibly difficult, as individuals with high Responsibility must first delegate before having the trust.
  • A smart way to build trust with a new assistant or contractor is to put them through a trial run.
  • Partner your Strengths with the Strengths of those around you to make stronger relationships and set better expectations.
  • Embrace your Strengths and use them to frame conversations with your new contractors during the onboarding process.
Time-Stamped Show Highlights
  • 1:45 – Hear Brandy own her Zone of Genius!
  • 5:35 – Brandy’s defined audience niche
  • 7:37 – The 4 questions Brandy asks about each digital marketing effort her clients pursue

If you cannot answer these questions, your efforts are just expenses. I’m into building online assets; it cannot be an asset unless it meets these four criteria.

  • 10:00 – A discussion of Brandy’s top StrengthsFinder Strengths
  • 12:17 – Brandy’s biggest challenge

I am terrible at asking for help! … I have the hardest time asking for help, and this has not surprisingly shown up in delegation for my business. I recognize this is a problem, and I beat my head against that problem.

  • 13:33 – Responsibility as a characteristic v. Responsibility as a Strength

The Theme of Responsibility is about psychological ownership. For people with high Responsibility, trust is earned not given.      

  • 15:35 – Brandy’s means of building trust when delegating to a new contractor
  • 17:44 – The two things you need to do to build trust with others

First, ask yourself, “What do I need to be able to trust this person?” Second, make sure you are communicating what you need even during your test run.

  • 22:28 – Brandy’s recognition of how her Responsibility has shaped her life and her business
  • 26:25 – How Brandy can use her Strengths to frame what she brings to her clients
  • 30:16 – Podcast recommendation of the week!
Selected Links for This Episode Frickin’ Awesome Resources
Feb 05 2018 · 31mins