104: Michael Hensley - When The Pandemic Causes a Major Audience Shift
Destination Marketing Podcast
Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020. "When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley Great Lakes Bay If you are interested in any of Relic’s services, please email firstname.lastname@example.org or visit https://www.relicagency.com/
Wednesday, October 7, 2020 ~ Travel Marketing Manager of Go Great Lakes Bay Regional Convention and Visitors Bureau Michael Hensley tells Paul W. Smith there's lots to do in Mid-Michigan and it's a great, safe place to visit during the Coronavirus Pandemic. For more information go to gogreat.com.