96: Your Alliances’ Differentiation Matters: How You Can Add Value w/ Jenni Flinders
When discussing ecosystems, often the conversation revolves around what your alliances can do for you. Yet, the conversation is incomplete without discussing your responsibility in the ecosystem. If you want a thriving ecosystem, you need to ask yourself: How am I adding value to my alliances? Today’s guest Jenni Flinders, VP and Channel Chief at VMWare, says a great way to add value is to analyze how you can help your alliances differentiate. We covered a lot of ground today, including: - Why you should target alliance differentiation - Why simple questions provide powerful solutions - How enablement holds an ecosystem together To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by: Email: firstname.lastname@example.org Twitter: @chiprodgers LinkedIn: linkedin.com/in/chiprodgers
Episode 76: VMware’s Jenni Flinders on Transforming for the Hybrid World
Businesses are increasingly less interested in the features and functions of their IT equipment and software and more concerned about their experiences and the outcomes coming from their technology investments. Hybrid cloud computing is one of the biggest segments seeing this shift in customer expectations for better outcomes. VMware is seeing big gains from hybrid cloud computing, as it continues to shift its focus away from being the virtualization company that delivers hypervisors to a facilitator of cloud operations and management. A significant part of that shift is in the way VMware is transforming its channel program, partner relationships, go-to-market enablement, and incentives. Jenni Flinders, vice president, and global channel chief at VMware, is driving an ongoing channel transformation effort to enable partners to perform better in the outcome-based hybrid cloud computing market. Flinders joins Pod2112 to share how VMware is approaching channel transformation and how she sees the channel’s future unfolding.