Loren Angelo's guest appearances

Loren Angelo

Marketing Today with Alan Hart

Authentic Influence

Heidi Zak

Jay Livingston

Mayur Gupta

Jackson Jeyanayagam

Scott Hudler

Kelly Gillease

Emily Callahan

Jeremy Tucker

Burke Morley

Nancy Richardson

Casey Hurbis

Peter Horst

John Sheldon

Jill Baskin

Tariq Hassan

OwlTail

Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.  Specific topics to be covered in this episode:   What inspired Loren to join Audi Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers Audi's approach to social What Loren is most looking forward to for Audi’s marketing efforts in 2019 Loren's favorite Audi of all time   Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Subscribe on Apple Podcasts. Subscribe on Spotify. Follow Authentic Influence on Twitter. Reach out to Adam Conner on LinkedIn. Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences. Specific topics to be covered in this episode: <blockquote> <ul> <li>What inspired Loren to join Audi</li> <li>Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy</li> <li>How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers</li> <li>Audi's approach to social</li> <li>What Loren is most looking forward to for Audi’s marketing efforts in 2019</li> <li>Loren's favorite Audi of all time</li> </ul> </blockquote> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. <a href="https://itunes.apple.com/us/podcast/authentic-influence/id1440872576?mt=2&amp;app=podcast" rel="nofollow" target="_blank">Subscribe on Apple Podcasts.</a> <a href="https://open.spotify.com/show/2Z7RuPfjGhBfeyLRlV4qEs" rel="nofollow" target="_blank">Subscribe on Spotify.</a> <a href="https://twitter.com/VivoomPodcast" rel="nofollow" target="_blank">Follow Authentic Influence on Twitter.</a> <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">Reach out to Adam Conner on LinkedIn.</a> <a href="https://vivoom.co/" rel="nofollow" target="_blank">Learn more about Vivoom here.</a> Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Driving Experiences with Audi VP Marketing Loren Angelo

 This week on “Marketing Today,” Alan spoke with Loren Angelo, vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker.In the course of their discussion, Angelo touched on the factors that led him to Audi, what it means to him to work for a challenger brand that believes in purpose-led marketing, and the thinking behind the relationships Audi fosters with its partners. And he cited principled authenticity and like-mindedness as being key in a brand's relationship with its consumers. “Consumers look for brands that share their values,” said Angelo. “And if your values are consistent, and you're willing to go out on a limb and defend those values and build a conversation around them, consumers are going to be, as the studies clearly show, more attracted to that brand.” Angelo went on to add, “So I believe that is going to be a key differentiator for brands that are willing to take the brave note and stick up for what they believe in.”Highlights from this week's “Marketing Today” podcast include:Angelo's work with automotive brands on the agency side led to his opportunity at Audi. (1:14)Angelo's take on leading a challenger brand: “I think it's one of the best opportunities in any marketer's career.” (3:14)Audi actively promotes the growth of women in business, film and entertainment, with a focus on pay equity. (6:28)Angelo discusses his strong belief in purpose-led marketing. (9:20)An association with another challenger brand: Audi identified a cultural opportunity in forming its partnership with Major League Soccer. (12:00)Audi has always been a brand that wants to enhance and celebrate the driver's experience while not turning its back on technology. (16:08)Angelo on Audi's leadership and partnerships in the AI space. (21:00)A combination of personal tenacity and finding the right mentors have had a defining influence on Angelo's career. (25:22) References:Audi “Driver” Advertisement - https://www.youtube.com/watch?v=O2B7U3WO9oAAudi &amp; AFI Support More Female Directors -  http://blog.afi.com/audi-and-afi-support-female-filmmakers-watch-video/Audi - Defining Progress: Jamie Anderson film - https://www.youtube.com/watch?v=jH-RVZg9aLwAudi “Daughter” Super Bowl Commercial 2017 - https://www.youtube.com/watch?v=1iksaFG6wqMSupport the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

This week on “<a href="http://marketingtodaypodcast.com/" rel="nofollow" target="_blank">Marketing Today</a>,” <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan</a> spoke with <a href="https://www.linkedin.com/in/loren-angelo-1006aa4/" rel="nofollow" target="_blank">Loren Angelo</a>, vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker.In the course of their discussion, Angelo touched on the factors that led him to Audi, what it means to him to work for a challenger brand that believes in purpose-led marketing, and the thinking behind the relationships Audi fosters with its partners. And he cited principled authenticity and like-mindedness as being key in a brand's relationship with its consumers. “Consumers look for brands that share their values,” said Angelo. “And if your values are consistent, and you're willing to go out on a limb and defend those values and build a conversation around them, consumers are going to be, as the studies clearly show, more attracted to that brand.” Angelo went on to add, “So I believe that is going to be a key differentiator for brands that are willing to take the brave note and stick up for what they believe in.”Highlights from this week's “Marketing Today” podcast include:<ul><li>Angelo's work with automotive brands on the agency side led to his opportunity at Audi. (1:14)</li><li>Angelo's take on leading a challenger brand: “I think it's one of the best opportunities in any marketer's career.” (3:14)</li><li>Audi actively promotes the growth of women in business, film and entertainment, with a focus on pay equity. (6:28)</li><li>Angelo discusses his strong belief in purpose-led marketing. (9:20)</li><li>An association with another challenger brand: Audi identified a cultural opportunity in forming its partnership with Major League Soccer. (12:00)</li><li>Audi has always been a brand that wants to enhance and celebrate the driver's experience while not turning its back on technology. (16:08)</li><li>Angelo on Audi's leadership and partnerships in the AI space. (21:00)</li><li>A combination of personal tenacity and finding the right mentors have had a defining influence on Angelo's career. (25:22)</li></ul> References:<ul><li>Audi “Driver” Advertisement - <a href="https://www.youtube.com/watch?v=O2B7U3WO9oA" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=O2B7U3WO9oA</a></li><li>Audi &amp; AFI Support More Female Directors - <a href="http://blog.afi.com/audi-and-afi-support-female-filmmakers-watch-video/" rel="nofollow" target="_blank"> http://blog.afi.com/audi-and-afi-support-female-filmmakers-watch-video/</a></li><li>Audi - Defining Progress: Jamie Anderson film - <a href="https://www.youtube.com/watch?v=jH-RVZg9aLw" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=jH-RVZg9aLw</a></li><li>Audi “Daughter” Super Bowl Commercial 2017 - <a href="https://www.youtube.com/watch?v=1iksaFG6wqM" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=1iksaFG6wqM</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

101: Loren Angelo and Audi believe in challenging the status quo