Mark Fiske's guest appearances

Mark Fiske

The Game Pros Podcast

Stoke the Wild

Finding Market Fit: Marketing Leaders in Tech

Melissa Zaldivar

Chris Garcia

Micah Bournes

Caleb King

Sarah Klos

Chris Cambell

Chantel Charis

Chris Osantowski

Ari Norris

Ross Weiler

OwlTail

Mark is an operating partner at HIG capital, an investment firm focused on global alternative assets with over 150 portfolio companies, which he supports with marketing and digital strategies. Prior to that, Mark was the VP of Marketing at Credit Karma where he helped scale them from 40M members to 100M members. Mark talks about the dynamics of performance media and lifecycle marketing. He provided his thoughts on what’s going on in the current landscape of paid media, he talks about his definitions of the variables that make up unit economics, customer lifetime value, customer acquisition costs, and payback period, and then we dive into how he’s structured his teams around lifecycle marketing. We end the conversation around his preferences for martech and tooling. --- Where to find Mark:  https://www.linkedin.com/in/markfiske/ https://twitter.com/thefiske https://www.thefiske.com/ Where to find Patrick:  https://www.linkedin.com/in/pcmoran/ --- (02:38) Why Google and Facebook have become less efficient over the last few years (05:21) Understanding conversion signals to inform the algorithms   (06:29) Training the algorithm with the variety of signals to send back and channel diversification (08:10) Channel understanding and the operational implications (09:51) Prioritization and risk adjusting initiatives  (12:21) Looking at granularity, incrementality, and diminishing returns to optimize for profitability  (15:16) Defining LTV and CAC (18:51) Using a payback window relative to what the business is optimizing for  (21:17) Budgeting for experimentation   (24:10) Building great lifecycle marketing teams (26:04) Organizational structures for lifecycle marketing and using cross functional pods  (29:09) Managing the hierarchy of KPIs  (32:32) Segmentation, parameters, and use cases to inform personalization approaches  (34:48) Tooling and philosophy on tech stack  (37:45) How to find Mark!  

Mark is an operating partner at HIG capital, an investment firm focused on global alternative assets with over 150 portfolio companies, which he supports with marketing and digital strategies. Prior to that, Mark was the VP of Marketing at Credit Karma where he helped scale them from 40M members to 100M members. Mark talks about the dynamics of performance media and lifecycle marketing. He provided his thoughts on what’s going on in the current landscape of paid media, he talks about his definitions of the variables that make up unit economics, customer lifetime value, customer acquisition costs, and payback period, and then we dive into how he’s structured his teams around lifecycle marketing. We end the conversation around his preferences for martech and tooling. --- Where to find Mark:  <a href="https://www.linkedin.com/in/markfiske/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markfiske/</a> <a href="https://twitter.com/thefiske" rel="nofollow" target="_blank">https://twitter.com/thefiske</a> <a href="https://www.thefiske.com/" rel="nofollow" target="_blank">https://www.thefiske.com/</a> Where to find Patrick:  <a href="https://www.linkedin.com/in/pcmoran/" rel="nofollow" target="_blank">https://www.linkedin.com/in/pcmoran/</a> --- (02:38) Why Google and Facebook have become less efficient over the last few years (05:21) Understanding conversion signals to inform the algorithms   (06:29) Training the algorithm with the variety of signals to send back and channel diversification (08:10) Channel understanding and the operational implications (09:51) Prioritization and risk adjusting initiatives  (12:21) Looking at granularity, incrementality, and diminishing returns to optimize for profitability  (15:16) Defining LTV and CAC (18:51) Using a payback window relative to what the business is optimizing for  (21:17) Budgeting for experimentation   (24:10) Building great lifecycle marketing teams (26:04) Organizational structures for lifecycle marketing and using cross functional pods  (29:09) Managing the hierarchy of KPIs  (32:32) Segmentation, parameters, and use cases to inform personalization approaches  (34:48) Tooling and philosophy on tech stack  (37:45) How to find Mark!

How to not fall victim to averages when managing growth marketing channels | Mark Fiske (HIG Capital, Credit Karma, Ancestry)

This week we are joined by artist and educator, Mark Fiske. Mark brings his humor and creativity to the podcast as we talk education, cartoons, childhood art experiences, and get some great advice for aspiring artists. Check out Mark's work at : https://www.markfiskeart.comFollow him on Instagram: www.instagram.com/markfiskeartWant to partner with us as we create new episodes and content? Visit: Patreon.com/stokethewild and you can help continue our work on the podcast. Thank you!You can also support us by going to stokethewild.threadless.com to shop our custom apparel!Questions or want to share a project with us? Email: stokethewild@gmail.comFollow @stokethewild on Instagram.com/stokethewild, Twitter.com/stokethewild, &amp; Facebook.com/stokethewild--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app--- Send in a voice message: https://anchor.fm/stokethewild/message

This week we are joined by artist and educator, Mark Fiske. Mark brings his humor and creativity to the podcast as we talk education, cartoons, childhood art experiences, and get some great advice for aspiring artists.  Check out Mark's work at : <a href="https://www.markfiskeart.com" rel="nofollow" target="_blank">https://www.markfiskeart.com</a> Follow him on Instagram: <a href="http://www.instagram.com/markfiskeart" rel="nofollow" target="_blank">www.instagram.com/markfiskeart</a> Want to partner with us as we create new episodes and content? Visit: <a href="http://Patreon.com/stokethewild" rel="nofollow" target="_blank">Patreon.com/stokethewild</a> and you can help continue our work on the podcast. Thank you! You can also support us by going to <a href="http://stokethewild.threadless.com" rel="nofollow" target="_blank">stokethewild.threadless.com</a> to shop our custom apparel! Questions or want to share a project with us? Email: stokethewild@gmail.com Follow @stokethewild on <a href="http://Instagram.com/stokethewild" rel="nofollow" target="_blank">Instagram.com/stokethewild</a>, <a href="http://Twitter.com/stokethewild" rel="nofollow" target="_blank">Twitter.com/stokethewild</a>, &amp; <a href="http://Facebook.com/stokethewild" rel="nofollow" target="_blank">Facebook.com/stokethewild</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a> --- Send in a voice message: <a href="https://anchor.fm/stokethewild/message" rel="nofollow" target="_blank">https://anchor.fm/stokethewild/message</a>

051 || Art & Education ft. Mark Fiske