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Carmen Reed-Gilkison

9 Podcast Episodes

Latest 1 Oct 2022 | Updated Daily

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E245 - Create laser-sharp focus on the one big thing you want to be known for to scale your business to the next level | with Carmen Reed-Gilkison & Dierdre Harter

The One Big Tip Podcast with Jeff Mendelson

Carmen Reed-Gilkison & Deirdre Harter came together to create Encore Empire, a coaching business for women in their 40s who are looking to increase their bottom line. Through their unique marketing methodology workshops, they educate women on different strategies that will help them scale their eCommerce business to the next level. Encore Empire offers laser-focused individualized strategy sessions, so their clients can build on their already existing assets and learn how to leverage them to increase their bottom line. In this episode of the One Big Tip podcast, Carmen & Dierdre come together to share the very same tips and strategies they teach their clients in workshops so they can scale their eCommerce businesses. Encore Empire was built by two women who know what it’s like to want more. They understand that women often want to chase their dreams and do what it takes to make them a reality. Encore Empire helps women turn the focus on themselves and their dreams. They created workshops to help women grow their eCommerce business and offer one-on-one support coaching to help them deal with the overwhelm. At the beginning of every venture as an entrepreneur, you are highly motivated, but what happens when burnout settles in? Carmen and Dierdre know how to readjust and push forward. They have strategies that push their clients past their limitations to actualize their dreams. Carmen and Dierdre joined forces to create Encore Empire, an agency that helps women scale their business in today’s digital marketplace.  Essentially, what Carmen & Deirdre do as the heart and soul of Encore Empire, is help women reinvent themselves. They niched down to a very targeted audience when choosing who they wanted to serve. Women who spent the first half of their careers in corporate America or as caregivers now want to be their own bosses and chase their dreams. The challenge is they don’t know how to avoid overwhelm and burnout due to all the available technology they have to choose from. The first thing they did to create success was develop a framework that helps simplify becoming an online entrepreneur. The first step in the framework is to know what you want to be known for and how you want to serve your audience. Carmen and Dierdre help their clients niche down on their offer. The second part of the framework used by Encore Empire to help their clients is utilizing a technique called reverse engineering. This technique requires people to start at the end of their goal and then break down how to get there into actionable, bite-size pieces. This essentially creates the roadmap to their success. The third part of the framework is to know your why. Know what motivated you to start your business, have a clear image of who you want to serve, and what is the best way to reach them. If you follow this framework, Encore Empire believes the only option is for you to reach your potential and create a successful business. Another essential part of their strategy is to have every aspect of your business lead to your one big thing.  Creating this funnel gives your company a clear direction on what needs to get done. Many of their clients struggle because they have a lot of amazing things they want to do. This is where their one-on-one coaching is most effective. In the coaching sessions, the clients are educated on creating additional income streams. But those ancillary income streams can't steer you off track from your one main idea. They need to be able to run on simple automation. That is how you create mastery in your field, boost your reputation, and help your brand stay top of mind. Using these tips, you can scale your eCommerce business. This episode:[2:05] Carmen and Dierdre walk through how they created Encore EmpireTheir why - helping women in their 40s move ahead without the overwhelmIt’s importantSupport the show

28mins

1 Jul 2022

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145. Creating the Midlife (and Business) of Your Dreams with Carmen Reed-Gilkison and Deirdre Harter

The Content Experiment Podcast

Every stage of life has its challenges, especially when you’re trying to find balance and happiness. But speaking from experience, midlife is tough. There are so many life changes going on and honestly, you just want to feel grounded and like you’re fulfilling your life’s mission. But how? It takes work, and often it takes another set of eyes and ears on your thoughts and feelings. This is just one of the things I’m talking about with this week’s guests, Carmen Reed-Gilkison and Deirdre Harter. If you’re feeling like you need a bit of a shift in life or business, this is the episode for you. And we’re talking about what to do in business to ensure you’re on the right track. Tune in now! Mentioned in This Episode Episode 135: When Long-Term Content Planning Goes Wrong Optimize Your Online Business LIVE About Carmen Reed-Gilkison and Deirdre Harter Carmen Reed-Gilkison, whole person certified coach, and Deirdre Harter, CPA and business strategist, are the Co-Founders of Encore Empire. Mission-oriented women over 40 hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. Carmen and Deirdre help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, they understand all aspects of business-building in the online marketplace. By combining their two areas of expertise Carmen and Deirdre have created a uniquely holistic approach to launching and growing businesses. Women relate and interact differently at this age than their younger counterparts, and definitely different than men. Carmen and Dierdre believe in relationship marketing and that’s where women in midlife excel.

47mins

6 Sep 2021

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Deirdre Harter and Carmen Reed-Gilkison on The Power of MemberVault to Build and Nurture Relationships

Made with MV

Let's hear it from Deirdre Harter, a CPA and Business Strategy coach, and our Lifetime Founding 100 member, Carmen Reed-Gilkison on why they chose MemberVault to host their products and offers and exactly how they're using it in their business. If you're curious to learn how these power duos use MV to build and nurture relationships, then this podcast episode is made for you! Access the full transcript here: https://membervault.co/EncoreEmpire Visit their MV site here: https://encoreempire.vipmembervault.com/ You can find them at: Website: https://encoreempire.com/ Facebook: https://www.facebook.com/EncoreEmpire LinkedIn: https://www.linkedin.com/company/encore-empire Youtube: https://www.youtube.com/channel/UCqRipKpH-sN0PbEbcVqmovA ------------------------------------------------------------------------ If you haven't started using MemberVault yet for your online business, be sure to check out our no credit card required, free plan at membervault.co And whether you’re a new user or have been around for a while, be sure to come chat with our community over on FB at membervault.co/collab

8mins

3 Aug 2021

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Carmen Reed-Gilkison / Deidre Harter -Encore Empire S19 E 13

Her Business Her Voice Her Conversation

Midlife women are going into entrepreneurship, and they don’t have to stumble around guessing how to get cash flowing while building their sustainable business.  Today's guests, Carmen Reed-Gilkison and Deidre Harter founded Encore Empire because women over 40 have great success when they go into entrepreneurship, taking a holistic approach! https://encoreempire.com/ Highlights Figure out what you want to do-get introduced to yourself Connect with your values and use them as tools Determine what idea fits your values and is there a market for that idea Before you buy a logo, website, that traditional frills, make a sale! Can the business pay for itself? Episode Sponsors  Podcast Academy Online.com Imagining, building, and launching your podcast isn’t hard when you have the right balance of information and accountability.  Podcast Academy Online.com will help you build, show up in all major podcast directories like Spotify, Apple Podcasts, and share your message with the world. So visit https://podcastacademyonline.com/, and let’s develop your podcast! Buzzsprout I recommend Buzzsprout to my students at Podcast Academy – they get your show listed in every major podcast platform seamlessly – follow the link in the show notes to receive a $20 Amazon gift card for a paid plan & this helps support the show https://www.buzzsprout.com/?referrer_id=270059

30mins

9 Jul 2021

Most Popular

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004 ~ Carmen Reed-Gilkison ~ Changing the World One Business at a Time with Social Media

The Kharisma Show

Carmen Reed-Gilkison is an ambitious 50-something hell-bent on changing the world one business at a time by helping brick and mortar business owners & entrepreneurs become empowered by social media marketing, ditch overwhelm, & grow their businesses to their full potential.

20mins

16 May 2018

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Time Management for Ambitious Women, With Carmen Reed-Gilkison

The Daring Woman Podcast

We know we have the power to create the lives we want, but there’s one restriction we all have in common – time. There are only 24 hours in a day, and our ambition leads us to pursue goals that require more than that. So, how do we maximize efficiency in the time we have?In this episode, Carmen and I walk through how to make those 24 hours really stretch so you can get more done than ever before.Carmen is an ambitious fifty-something hell-bent on changing the world one business at a time. When not helping win $100+ million-dollar contracts at her corporate job, she helps brick and mortar business owners and entrepreneurs learn how to put social media basic best practices into place for their businesses and see results – in less than an hour a day.

31mins

10 Jan 2018

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Time Management for Ambitious Women, With Carmen Reed-Gilkison

The Daring Woman Podcast

We know we have the power to create the lives we want, but there’s one restriction we all have in common – time. There are only 24 hours in a day, and our ambition leads us to pursue goals that require more than that. So, how do we maximize efficiency in the time we have?In this episode, Carmen and I walk through how to make those 24 hours really stretch so you can get more done than ever before.Carmen is an ambitious fifty-something hell-bent on changing the world one business at a time. When not helping win $100+ million-dollar contracts at her corporate job, she helps brick and mortar business owners and entrepreneurs learn how to put social media basic best practices into place for their businesses and see results – in less than an hour a day.

31mins

10 Jan 2018

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Alcoholic parents, mental illness, dad's suicide, being a single parent, GED, and being a corporate executive - with Carmen Reed-Gilkison

Becoming Parents

I loved this interview! Camen was so raw about her life with alcoholic parents, her moms mental illness, her dads suicide, being a single mom, getting her GED at the same time as her daughter and being successful as an executive in the corporate world despite not graduating high school.--- Send in a voice message: https://anchor.fm/becoming-parents/message

1hr 2mins

9 Jan 2018

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Explore Your Curiosity - Carmen Reed-Gilkison of Locally Rocks

Keeping Shop: A Brick and Mortar Podcast

Today I'm talking to Carmen Reed-Gilkison a social media marketing expert out of Portland, OR. Carmen currently works in content marketing and while she has always been happy with her job, she found herself wanting something more. She wanted a side-gig (check out her podcast about side-gigs here) so she thoughtfully started pursuing something that would help others and allow her to expand professionally. Carmen started listening to her curiosity and really honing in on what interested her outside of her current work. As an avid boutique shopper, she started having conversations with owners and found that many were expressing the same sentiments; fear and anxiety over being out-paced by big box stores and the internet. In these conversations, Carmen realized that she could help people using the skills she had access to by creating a business that taught brick and mortar business owners to do their own social media in a way that proved effective and lucrative to their businesses. Carmen and I talk about taking the leap into side-gigging, taking yourself out of your comfort zone and the ins and outs of successful social media. She addresses the main pain points voiced by her clients - lack of money, lack of experience and lack of time - and gives us tangible tactics for overcoming them. Seriously there are some real gems in here regarding a pressure-free approach to planning and executing your social as well as some traps to avoid. Enjoy the show! We talk about: -Choosing a realistic side gig by exploring and playing to the skills you already have.-Listening to your curiosity as well as to your boredom and leaning in to whatever comes up for you.-Facing impostor syndrome and the most difficult thing for her face in taking on a new project. -Why taking yourself out of your comfort zone makes you more empathetic towards your fellow business owners. -Why you know enough right now to help those coming up behind you. -Why helping others allows you to find your confidence and your power. -How NOT to handle things when you get bad online review. -Validating your customers concerns by exercising empathy. -Picking the platforms that make the most sense for you and your business. You don't have to do them all!-Taking your social media to the next level by checking your control issues and letting others take the reigns.-How much time it actually takes to do a good job with your social media.-Why consistency and the overall quality of content is way more important than your numbers. -Building on your social techniques so that you're growing your expertise as your grow your business. Find more about Carmen and Locally Rocks: http://locally.rocks/FREE download with code 1Free4Me at http://locally.rocks/shop/

58mins

21 Nov 2017