John Broome And Darren Talk Advertising And Marketing Last Year And Next
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success. https://www.trinityp3.com/2021/01/advertising-and-marketing/
Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA
The IAB Australia Podcast
The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.
Kvanthopp: PODCAST: Rosetta, klimatfilosofen John Broome, bogserbåtssimulatorn på VTT m.m
En tillbakablick på Rosettasondens rendezvous med kometen, ett besök på vetenskapsmuséet Matematisch-Physikalischer Salon i Dresden, en intervju med oxfordprofessorn och klimatfilosofen John Broome och en åktur med en ny bogserbåtssimulator som VTT har utvecklat. Redaktör: Marcus Rosenlund
How do we weigh lives one against another? Governments frequently have to make life and death decisions that take in to account such issues as the quality of life compared to the length of a life. In this episode of Philosophy Bites John Broome presents his view of how such decisions should be taken.