* Bill shares his pivot from the traditional sales approach he was taught in his early career which is, what he calls, an "easier way to sell". Here's a secret, there is no such thing as selling. * What "Market Makers" really means? * What salespeople to do unknowingly impact their effectiveness. * What three things a salesperson must learn about their customers. * Bill even shares what leaders say that erodes their effectiveness as a leader. I'd love to hear from you if you have ever had this experience?