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Jeremy Goldman

15 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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How to Become a Better Futurist with Jeremy Goldman from Futureproof

How We Solve

Jeremy is a futurist, a keynote speaker, host of the podcast Futureproof, and author of the book “Going Social”. He’s also a social media expert, entrepreneur and a strategist. Recently, he started his own management consultancy and branding/communications agency called Firebrand Group, which focuses on personal branding rather than business branding.

23mins

10 May 2021

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<span>PODCAST 51: </span>Jeremy Goldman

Brick & Mortar Reborn

Even if a value-driver seems obvious, businesses might still miss it. Today’s guest mentions a few seemingly obvious things, like providing basic needs and understanding the consumer, that some brands still struggle to get right. Jeremy Goldman is a Principal Analyst at Insider Intelligence, and in today’s episode, he discusses value-drivers he’s seen over the past few years, frameworks for building a memorable brick-and-mortar experience, and how to encourage people to come back to the location to shop. Topics Discussed in Today’s Episode: ✔ Jeremy’s career ✔ What Insider Intelligence is all about ✔ Jeremy’s podcast and its focus ✔ The consumer behavior changes and value drivers that Jeremy has seen over the past few years ✔ What experience means to Jeremy and how to create one ✔ Why the in-location experience matters ✔ Jeremy’s favorite brands ✔ Frameworks for building a brick-and-mortar experience ✔ Creating a memorable experience online ✔ How to encourage people to come back for an in-store shopping experience ✔ Technology that was adopted faster than Jeremy expected ✔ Jeremy’s comedy shows and things he wants people to see in New York Resources: Jeremy Goldman QUOTES: “Animals like to see each other in person versus through screens.” “It turns out that there’s data that shows that having a good experience in one channel, like brick and mortar, can have a halo effect so that then people start to buy more from you online.” “COVID was the impetus for me to realize that something was the superior experience. I think that’s what a lot of people are finding.”

25mins

5 May 2021

Similar People

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Digital Marketing Trends for Small Businesses in 2021 with Jeremy Goldman (Ep.#43)

Dragon Digital Marketing Podcast

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-43/digital-marketing-trends-ep-43.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

58mins

7 Apr 2021

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Aalmuhammed v. Lee with Mr. Bruce Isaacs and Mr. Jeremy Goldman

Patently Obvious

Movie production is a multifaceted and complex operation. There are scriptwriters, set directors, actors, hairdressers, cameramen, editors, visual effects creators, and many others--all integral to the finished product. But who owns the movie’s copyright in the absence of a written contract? This question was litigated in the 9th Circuit case, Aalmuhammed v. Lee (2000). Spike Lee directed the 1992 Malcolm X biopic and sought the help of Jefri Aalmuhammed, an expert on Malcolm X and the Nation of Islam. When Lee did not give credit where it was due, Aalmuhammed argued that he co-owned the movie’s copyright as its co-author. The court held that Mr. Aalmuhammed was not a co-author of the movie. An author has supervisory control over the finished work and co-authors have to manifest intent to be co-authors, both of which were missing in this case. We interviewed Bruce Isaacs who represented Spike Lee and the studios in this case and Jeremy S. Goldman who aided our discussion of entertainment litigation today. If you plan to become an entertainment litigator, listen to this episode for an introduction to the types of litigable issues in this space! Link to the case: https://casetext.com/case/aalmuhammed-v-lee

38mins

3 Mar 2021

Most Popular

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UTFOWLive: Discussion w/ Jeremy Goldman on How to Futureproof yourself

Unleashing the Future of Work (UTFOW)

UTFOWLive: Discussion w/ Jeremy Goldman on How to Futureproof yourself See acast.com/privacy for privacy and opt-out information.

53mins

18 Jun 2020

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Ep. 142 - Jeremy Goldman - You can't get your whole satisfaction from getting to the top - the satisfaction needs to be the whole journey

REACH OR MISS - Entrepreneurial Marketing Success

Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade.Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions.Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, and more.Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM Books in November 2012, hitting the #1 spot on Kindle for social media and business.In his spare time, Jeremy blogs and curates news daily to his Twitter following of 55,000.Most passionate aboutI had an interesting year. I sold my company, Firebrand Group, which I had started seven years earlier. After selling it, I took a little bit of time to figure out what I wanted to do next, what would be my next big challenge.  My wife was pregnant with our third child and I took some time to help her with our two other kids and with the baby. I felt very fortunate that I was able to do that.One of the things I realized is that entrepreneurship is usually respected by some but not by everybody. The next thing I want to do is find a company that has an incubator or a venture fund that wants to launch new ideas and move things a little bit faster and that needs someone with an entrepreneurial background. So, I want to remain an entrepreneur but help other companies move ahead.Jeremy’s entrepreneurial journeyThe decision to help other entrepreneurs was born out of some previous successes that I had when I went to Unilever, just before I established Firebrand. I was the first employee of a technology-based beauty startup that invented a luxury product Unilever tried to sell for $600, when they were known for five-dollar soap. It was a very disruptive idea.It required a different skillset than Unilever had. Not only was it successful and not only did they sell it to another company with a pretty profitable exit, but it was the inspiration for them to launch an entirely new prestige division.In Unilever, I was able to, in a short time frame, do something that was pretty impactful for them, something that made me think that if I could do it for them, maybe there were other companies with that desire to move quickly but that didn’t have the skills and the ability. When you are a $60-billion consumer products company, generally you have a little bit more of a conservative mindset than the typical entrepreneur has.When I launched Firebrand, I had a book called Going Social coming out. It was about teaching businesses how to prioritize social media and digital marketing, how to focus on the things that work instead of just the things that generate some buzz. A lot of companies are focusing on the wrong things.I wrote that book and I realized that there are a lot of companies that need that kind of assistance. I took a combined approach of a consulting/agency mindset, which was that there are some clients that need us for a consult and advice and some clients that need us to execute. Some companies need us for “in between.” I wanted to help them do what was needed and teach them at the same time.The teaching aspect was probably one of the most impactful aspects of Firebrand. I’m a big believer in teaching. If I can help these people make smarter decisions, they will go on to be better marketers in the future. I take a lot of pride in that.I established Firebrand Group and ran it for six-and-a-half years until I felt I needed to face new challenges. I realized that it was probably a good time for me to exit and to pass the company along to somebody who had the passion to take these challenges and move the company to the next stage.What was your greater success at that stage?My biggest successes were the companies that succeeded most and for which I was part of their branding process, like Mobileye. I developed some of their branding including the logo and colors and so on. Then they sold for $15 billion. It was great to be part of it (although I would be ridiculous for thinking that the logo and colors were responsible for their success).Another successful company whose process I was part of was BECCA Cosmetics, a huge beauty company. Together with my team, I helped them develop a strategy for acquiring customers, which helped them grow their database almost 500% in a year. The end result was that they sold the company and that these data points that we were able to get for them wound up being talking points for them as part of their acquisition.With all these successes, I think you have to acknowledge that you were not the person who was 100% responsible for any of them. I take some pride in these successes but I acknowledge that I was a portion of making these things happen, and the only driving force behind that.Jeremy’s best advice about approaching customersThere is a need to focus on the right things to do, to find the right strategy for the company—the strategy that will lead it to growth and success. You should  be careful not only to follow the trends that the CEO believes are a “must.”I think the best advice I can give is to not overlook the customers that you have now. Most companies like to place a greater emphasis on customer acquisition vs. customer retention. It’s very important to take care of the customers that you have now, make sure they feel well and delighting them.You don’t need to transact with every customer, especially in the B2B business. You can be selective. You should find out: Is this a customer that is going to be right for me?Biggest failure with a customerYou have to make sure that you are working with ethical people. I had one customer that prided themselves on getting out of paying.I got to the point that we were in a hole with them. They owed us money and I had to stick with them because if I walked away, I would lose all that money. So, I had to stick with a company that was giving me a lot of stress, and reach them, and do a good job for them, to get all that money.The money was basically how I kept jobs, how I made sure that somebody didn’t get laid off because I had done a bad job in selecting this client. In my desire to chase revenue and grow, I had picked up somebody that I never should have worked with … and then I had to keep working with them.My job is to make sure we work with people that we will be proud of.Biggest success due to the right customer approachFor me, it was the fact that I was able to build out something that was of enough value to sell. I think that really had to do with how we took care of the customers. We had a customer roster that the acquiring parties really wanted to acquire. Plus, we had the methodologies that people were able to acquire along with the customer list.I’m happy that I was able to get the company to that point. None of that would have been possible if we hadn’t had the right foundation. So, I would say it was a combination of everything.Recommendation of a tool for customer focus, marketing, or salesFor me, it’s email marketing. At the end of the day, owning your own list and being able to communicate directly is one of the most effective ways of getting in front of your customers. And just in terms of return on investment, it’s a great thing if we are looking for the best way to market effectively.Jeremy’s key success factorI think that my key success factor is knowing that there isn’t one key success factor. It’s to be able to not overrate one thing. I guess you can say that it’s about having a bit of humility, to know that you are working with people who might be smarter than you are. The customers might have some really good plans. It’s to know that there might be things that I’ll do better tomorrow than I did today.Jeremy’s MountainBecause we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, or conquering a mountain, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed?My brain takes me back to yesterday. I was walking through a very hilly part of Atlanta when I got a call from my creative director, who is now the CEO of the company I sold. He was hearing my heavy breath and I realized, I’m so bad with the hill. But then I thought that there was an analogy there: It’s the discomfort and the passing through it that really make the journey worthwhile.In short, I haven’t gotten up the mountain. I would be a big ball of sweat if I ever did. Even a hill makes me breathe like I’m 30 years older than I am, but I think that building a startup is really the same process of fighting through the discomfort. You can’t really get your whole satisfaction from getting to the top of the mountain, the satisfaction needs to be the whole journey.Jeremy’s bookGoing Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Best ways to connect with JeremyWebsiteLinkedInTwitterMore resources for EntrepreneursDon’t Miss – Customer Focus Strategy &amp; Execution: Market Analysis for FundraisingHayut Yogev’s Latest post: The super successful entrepreneur that followed his passions and invented a new market categoryFormer interview: Blake Jamieson studied economics and today is a Portrait Artist for Professional Athletes

33mins

23 Dec 2019

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166: Future-Proof Your Business with Jeremy Goldman

Marketing Speak

Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who's thought deeply about how to future-proof a business. He's the author of the books, Getting to Like and Going Social. He's the founder of the Firebrand Group and co-host of the Futureproof podcast. Our conversation is all about the next big thing. If you're curious about innovations like augmented reality, drones, AI, and cryptocurrency, and how they can help your business, stick around because we're about to take a wild ride into the future.

51mins

26 Dec 2018

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Future Proofing with Jeremy Goldman

The Creative Hustler Podcast

Whats Up Creative Hustlers! Steven &amp; Melissa Here. Today we’ll be talking with Jeremy Goldman, Founder &amp; CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC. [00:01] Uplevel your branding [01:22] What's Up Jeremy. Ready to get hustling? [02:16] Why Jeremy loves finding the most Challenging projects. [03:43] Bummer warning: The suckiest 10 hours in Jeremy’s career. [05:39] There are lessons in the lining, and finding the strength to continue. [07:00] When life gives you lemons, make your own #CreativeHustler lemonade. [07:54] The rise of Firebrand: Starting an agency at the worst time. [09:55] Finding out exactly where Firebrand fits in the ever changing market. [10:50] Firebrand can predict the future, almost! [11:25] Work smart, and work differently in the crowded market. [12:12] Too big, too small: Finding the perfect size company for futureproofing. [13:25] When a dollar is really worth $3 - finding the right place to invest. [14:40] Jeremy’s #CreativeHustler life is fueled by the craziness of NYC [15:54] Trying to mesh the GO,GO, GO mentality in a flip flop location! [16:50] Sometimes you need a break from the anxious bubble of big city life. [17:25] Stop being competitive, and start being CREATIVE. [17:45] The pace and quiet of Cleveland can also allow for success. [18:56] Why Jeremy does jumping jacks to get pumped up. [19:58] The #CreativeHustler life needs a Health Meter. [20:39] The hardest thing to do is quit, even in the short term. [21:35] Double espressos, or defining AI is Jeremy’s excitement. [22:54] Big Data, a.k.a Bullshit Data: Buzzwords all over the place. [23:17] Jeremy’s thoughts on the future of A.I. [24:16] Steven’s takeaway from Digital Signage expo. [25:00] Figuring out who has the biggest pain point: A.I. may come first. [25:33] Uber &amp; Lyft had a human problem, not a digital problem. [26:27] A.I is already here, and continues growing bit by bit. [28:35] Jeremy is definitely investing in A.I. [29:00] A.I may not move the needle right now, but it is coming. [29:40] You need to get in before everyone else. [30:52] The hardest part of the #CreativeHustler lifestyle: Facetime with everyone. [32:10] When you have a team, it feels like you always have to be there for them. [32:53] How Jeremy gets around the challenge: Is it better than the alternative? [34:55] Man in the Mirror, and why you gotta figure your shit out first. [35:20] Jeremy is getting a pint with Ben Franklin. [35:45] Ben Franklin: The original diversifier! [38:00] Jeremy’s legacy: Don’t be a Schmuck. [40:40] If it’s not right, don’t do it. It’s not that difficult. [41:55] Take a macro approach to what you do. [42:20] You grow by being around other #CreativeHustlers [43:00] Traveling a creates empahy, which makes you better. [44:01] Travel more, become a better marketer. [45:30] It will make you less Schmucky if you travel with eyes wide open. [46:40] The benefit of not being able to speak the language. [47:19] Where to find Jeremy on the internet. [49:30] Melissa’s Moment of Hustle Contact: Tweet him on Twitter - @Jeremarketer Find out more about what Jeremy does: FirebrandGroup.com Check out his books on Amazon: Going Social by Jeremy Goldman Getting to Like by Jeremy Goldman

50mins

13 Jun 2017

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Episode 104 - Jeremy Goldman (@jeremarketer)

Why I Social

Jeremy Goldman is founder and CEO of the Firebrand Group in New York City. His digital branding and marketing consultancy is devoted to Fortune 500-level brands and high-growth start-ups including L'Oreal, Movado and many others.  Hear his story on this week's episode.  This Week on Why I Social, Jeremy and I discuss: Why he loves New York City What he took away from writing a book What was his "aha" moment before founding his company And of course, Why Does He Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud, Google and Otto Radio.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish. Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

26mins

20 Dec 2016

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81: Personal Branding Power Tips with Jeremy Goldman

Everyday MBA

Episode 81 - Jeremy Goldman discusses his book Getting To Like and ways to boost your personal and professional brand to expand opportunities, grow your business and achieve financial success. Powerful tips to establish a unique digital identity, build strong relationships with your audience and gain visibility for all the right reasons. Stay tuned after for five action items to take advantage of the ideas and advice in this interview and hear bonus comments from Jeremy. Host, Kevin CraineEveryday-MBA.com

32mins

5 Nov 2016

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