Today we'll be interviewing Justin Lefkovitch, CEO of experiential marketing agency Mirrored Media. Mirrored Media is a full-service experiential agency that supports and collaborates with their clients to create campaigns that start from just an idea and turn them into something that will make a lasting impression.
41: 4 Ways to Create Experiential Marketing That’s Pure Magic w/ Justin Lefkovitch
The Innovative Agency
Well-executed experiential marketing can be a seamless, simple transition from reality, to brand engagement. But marketers know the truth: Creating that transition was anything but simple. (And pulling it off was probably anything but “seamless.”) Basically, it was a magic trick. (This makes sense — my last podcast guest, Justin Lefkovitch, is a magician.) But Justin also owns a marketing agency that specializes in experiential marketing, and he said two big rules of magic still apply: Illusion & details. On this episode, Justin gives us 4 big ideas to consider at your next experiential marketing event. He also gives us tips on working with influencers, micro-influencers, celebrities, and musicians at experiential marketing events.
Justin Lefkovitch is the Founder & CEO of Mirrored Media, an experiential marketing agency that works with brands, music artists, and influencers. Justin launched the business in 2010 after graduating from Pepperdine University.In this episode, we dive deep into the world of experiential marketing, and Justin explains what it takes to create memorable events worth sharing. We also discuss the resurgence of touring and live events as a significant revenue driver for the music industry and debate the possibility of new music services like Spotify and Apple Music launching new artists directly without help from traditional record labels. Finally, Justin predicts that new technologies like holograms, augmented reality, and virtual reality will create even more immersive experiences for fans, from large tentpole activations to pop-up events. Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.
Create an experience with the entertainment industry’s most influential experiential marketing guru Justin Lefkovitch
Entrepreneurs on Fire
Justin is the award winning Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies. Top 3 Value Bombs: 1. There’s nobody that can tell your story better than you. 2. Understand every detail regarding the contract or deal you’re part of. 3. Find and take the necessary action to move forward. Visit Justin’s website - Mirrored Media Sponsors: Four Sigmatic: Mushroom Coffee - that doesn't actually taste like mushrooms - and that has a ton of benefits! It tastes just like regular coffee, and I love that it gives me a strong and steady energy force that lasts the entire day thanks to the active ingredient: Lion’s mane mushroom. Visit FourSigmatic.com/fire and enter promo code FIRE for 15% off your order today! LinkedIn Learning: Offers thousands of expert-led courses covering a wide range of business, tech, and creative skills, with dozens of new tutorials added each week! Right now LinkedIn Learning is offering our listeners a free 30-day trial! Just visit LinkedIn.com/fire to sign up and try it free for 30 days!
MMP 020 : From Working Out of a Broom Closet to Throwing Parties on an Aircraft Carrier w/ Justin Lefkovitch
The Millennial Mastermind Podcast
Boy oh boy am I excited for you guys to check out this week's episode. Why, you ask? Because Justin Lefkovitch is the real deal when it comes to successful entrepreneurs making a big splash in the world of experiential marketing. Oh, and did I mention that he's only 28 years old? Baller status. In this week's conversation, Justin walks us through how he started his company out of broom closet (seriously) yet still managed to land MTV as his first client. He now works with some of the music industry's top talents like Kaskade and Bebe Rexha, and big name clients like Syfy and Acura. We cover a ton in this one, so sit back and prepare to be inspired! Learn more about Justin and Mirrored Media at www.mirroredmedia.com.