Jonathan Hochman's guest appearances

Jonathan Hochman

Marketing Speak

Ecommerce Conversations

Rand Fishkin

Stephan Spencer

Chris Ducker

Michael E. Gerber

Cliff Ravenscraft

Cal Newport

Mike Vardy

Clint Arthur

Vanessa Van Edwards

Nir Eyal

Perry Marshall

David Burkus

Laura Roeder

Chris Voss

Dave Asprey

OwlTail

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/310.

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at <a href="https://www.marketingspeak.com/310" rel="nofollow" target="_blank">marketingspeak.com/310</a>.

310. Upgrade Your Website Security with Jonathan Hochman

Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.   EPISODE There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.   We Discuss:  Who should have a Wikipedia page. What astroturfing is, and why you shouldn't do it. How to find the right type of insurance for your business. The best programs and plugins to keep your website safe.    For complete shownotes and more, please head over to www.marketingspeak.com/jhochman   LINKS &amp; RESOURCES MENTIONED Hochman Consultants Search Engine Marketing New England-SEMNE CodeGuard Search Engine Land Marketing Land Search Marketing Standard Wikipedia Wikipedia Talk Page Yelp WikiScanner Carbonite Writers.net CloudFlare WhichTestWon Advanced Automatic Updates W3 Total Cache Yoast SEO  DuracellTomi Google Tag Manager Pingdom Google Analytics   STEP UP YOUR MARKETING GAME!  It’s not beneficial for someone who is not notable to get a Wikipedia page, as there won’t be a lot of engagement. Focus your efforts on becoming notable first. Have a good lawyer, and the right type of insurance for your business. No matter how careful you are, it's possible to mess up. For more information on how to increase security and reduce risk, visit Jonathan’s website Hochman Consultants.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Jonathan Hochman is the founder of <a href="http://www.hochmanconsultants.com/" rel="nofollow" target="_blank">Hochman Consultants</a>. He's chairman of <a href="http://www.semne.org/" rel="nofollow" target="_blank">SEMNE</a>, the founder of <a href="http://www.codeguard.com/" rel="nofollow" target="_blank">CodeGuard</a>, and is heavily-involved in search and online marketing. He also volunteers as a <a href="http://www.wikipedia.org/" rel="nofollow" target="_blank">Wikipedia</a> admin. You can find Jonathan on Twitter <a href="http://twitter.com/jehochman" rel="nofollow" target="_blank">@jehochman</a>. EPISODE There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive. We Discuss: <ul> <li>Who should have a Wikipedia page.</li> <li>What astroturfing is, and why you shouldn't do it.</li> <li>How to find the right type of insurance for your business.</li> <li>The best programs and plugins to keep your website safe.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/jhochman" rel="nofollow" target="_blank">www.marketingspeak.com/jhochman</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.hochmanconsultants.com/" rel="nofollow" target="_blank">Hochman Consultants</a> <a href="http://www.semne.org/" rel="nofollow" target="_blank">Search Engine Marketing New England-SEMNE</a> <a href="http://www.codeguard.com/" rel="nofollow" target="_blank">CodeGuard</a> <a href="http://searchengineland.com/" rel="nofollow" target="_blank">Search Engine Land</a> <a href="http://marketingland.com" rel="nofollow" target="_blank">Marketing Land</a> <a href="http://www.searchmarketingstandard.com/" rel="nofollow" target="_blank">Search Marketing Standard</a> <a href="http://www.wikipedia.org/" rel="nofollow" target="_blank">Wikipedia</a> <a href="http://en.wikipedia.org/wiki/Talk_page" rel="nofollow" target="_blank">Wikipedia Talk Page</a> <a href="http://www.yelp.com/" rel="nofollow" target="_blank">Yelp</a> <a href="http://en.wikipedia.org/wiki/WikiScanner" rel="nofollow" target="_blank">WikiScanner</a> <a href="http://www.carbonite.com/" rel="nofollow" target="_blank">Carbonite</a> <a href="http://writers.net/" rel="nofollow" target="_blank">Writers.net</a> <a href="http://www.cloudflare.com/" rel="nofollow" target="_blank">CloudFlare</a> <a href="http://www.whichtestwon.com" rel="nofollow" target="_blank">WhichTestWon</a> <a href="http://wordpress.org/plugins/automatic-updater/" rel="nofollow" target="_blank">Advanced Automatic Updates</a> <a href="http://wordpress.org/plugins/w3-total-cache" rel="nofollow" target="_blank">W3 Total Cache</a> <a href="http://yoast.com/wordpress/plugins/seo/" rel="nofollow" target="_blank">Yoast SEO</a> <a href="http://wordpress.org/plugins/duracelltomi-google-tag-manager/" rel="nofollow" target="_blank"> DuracellTomi Google Tag Manager</a> <a href="http://www.pingdom.com" rel="nofollow" target="_blank">Pingdom</a> <a href="http://analytics.google.com/" rel="nofollow" target="_blank">Google Analytics</a> STEP UP YOUR MARKETING GAME! <ol> <li>It’s not beneficial for someone who is not notable to get a Wikipedia page, as there won’t be a lot of engagement. Focus your efforts on becoming notable first.</li> <li>Have a good lawyer, and the right type of insurance for your business. No matter how careful you are, it's possible to mess up.</li> <li>For more information on how to increase security and reduce risk, visit Jonathan’s website <a href="http://www.hochmanconsultants.com/" rel="nofollow" target="_blank">Hochman Consultants</a>.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

43. Creating a Safe and Honest Online Reputation with Jonathan Hochman

Stephan Spencer, senior contributor for Practical Ecommerce and author of the popular SEO Report Card for the magazine, talks with SEO specialist Jonathan Hochman about the value of Wikipedia, using the resource as a way to build knowledge about and traffic to your website, tips about avoiding "linkspam" and things you should definitely not do to anger the Wiki editors.

Jonathan Hochman: Wikipedia and SEO