EP 10 - The power of recurring revenue and knowing your numbers with Abby Herman
Entrepreneur Money Stories
How do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect with Abby: Website | https://thecontentexperiment.com/ Instagram | https://www.instagram.com/abbymherman/ Podcast | https://podcasts.apple.com/us/podcast/the-content-experiment-podcast/id1478744801 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct
Episode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby Herman
The Veterinary Marketing Podcast
In today’s episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences. Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts. Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe. Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby Herman appeared first on The Veterinary Marketing Podcast.
454: [success] Letting Go of Control as You Grow with Abby Herman
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
I’m so excited to welcome back our client, Abby Herman, to talk about how her business experienced over 50% growth in the past two years. Abby is a content strategist and coach for business owners who want to gain visibility by using her personalized content strategies and implementation. As she experienced a significant increase in revenue, the only way to keep up was to let go of control and grow her team. Join us this episode as Abby shares how her business grew in a different direction than she anticipated, and how she kept up with the challenge of hiring despite past mistakes.CLICK HERE to learn more about working with Natalie in $ix Figures Lab. CLICK HERE to join the waitlist to get first access to Your Next Best Hire. CLICK HERE to get all the links from this episode. This episode was first published at BizChix.com/454. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Content Strategy: How to Get Started with Abby Herman
Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs
Episode #142. Content is so much more than just blogging. And if you’re like me...there’s not even a whole lot of blogging going on. So I had Content Strategist Abby Herman on the podcast to share the very important piece of content strategy to complete our content puzzle. Ready to up your content game? Listen now for tips and tricks that you can put to work before your next Instagram Story!In This Episode You’ll Learn:How to go from content confusion to a strategic planThe simple switch to create content that serves your audience Tips to getting to know your audience without sending a mass surveyHow to create a cadence of content that draws in your audience Keys to content that’s in alignment with your zone of genius and your audience’s interests Favorite Quotes“There needs to be a reason for every piece of content you put out there.”“I have very strong feelings about a lot of things that are going on. We should be talking about them, absolutely, but I also think that we can talk about them in ways that are not negative toward other people in our same space.”“I was not going to have a podcast because I love to write. Well come to find out, I did an audience survey and almost 100% of the people I surveyed said that they love podcasts. And I was like, ‘Well, I guess I’m starting a podcast!”More About Abby: Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation, content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy.Abby is the voice behind the Stories in Small Business podcast where she features guests and solo episodes to talk about business growth and mindset, content strategy and visibility. She hosts Content Mastery Lab, a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. Find Abby:FacebookInstagramLinkedInWebsite
From Copywriter To CEO With Content Strategist Abby Herman
The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur
Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own. On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including updating, or even changing your services as your expertise and your market grow, learning to let go as we begin to hire contractors and employees, and the many mistakes we make along the way (Abby confesses to going through several hires early on before realizing she wasn’t prepared to hire effectively just yet!). We also discuss the pros and cons of hiring contractors vs. employees, and when it’s time to transition from the former to the latter. As an added bonus, we also discuss specifically hiring a content strategist for your business as one of several people you may want to add to your contractor team, and why doing so can really fuel your business forward. “If you’ve been in business for 5-6 years, going the DIY route or educating yourself on [content creation] is not what you need. You need to delegate this work out at this point in your business.” - Abby Herman KEY POINTS Marketing is critical, even when business is good - “Stopping when you’re full creates hills and valleys in your income” As a CEO, your job is to run your company, and it’s not doing all the things in your business. Many business owners may start with independent contractors, but there is a limitation with hiring contractors, and you will need to eventually transition to hiring employees. Letting go as a business owner is hard - but understand you are building a relationship with someone when you hire them, and this takes time. Be patient with the process. ABOUT THE GUEST Abby Herman is a content strategist and coach for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind the Stories in Small Business podcast where she features guests and solo episodes to talk about business growth and mindset, content strategy and visibility. She hosts Content Mastery Lab, a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. You can connect with her on Instagram, Facebook and LinkedIn.
How to Build a Content Strategy for Your Business with Abby Herman
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.
S03 | 04 - Hope as an investment in life with Abby Herman
Hope Motivates Action
Can't wait for you to meet another awesome human, Abby Herman, in this week's episode of the podcast. When I first met Abby, she was offering me hope in the form of content strategy for my website but since then, she's become a really great friend. One of the things I appreciate the most about Abby is her focus and dedication to personal and professional development - her intentional investment in herself and her business. As another podcast guest told me, "We often buy multiple houses, multiple vehicles, and invest in multiple educations in our lives but with only one body, we don't invest in ourselves often enough.". This thought struck home for me and in this episode, Abby shares how and why she invests in herself and the positive consequences (and self-employment!) these investments have had on her life. Abby's hope for a future better than today is what motivates her to keep taking action towards an even more fulfilling life. Abby Herman is a content strategist, consultant, podcaster, and founder and coach for Content Mastery Lab, a growing community of business owners who are ready to get visible online without the frustration or overwhelm. Abby also works 1:1 with business owners who would rather outsource their content marketing so they can get back to the reason they started their business in the first place! Links, Tools & Resources from this episode: Get to know Abby better by reaching out to her below: Website: Abby M Herman Podcast: Stories in Small Business Instagram: Abby M Herman LinkedIn: Abby M Herman Link to Season 3, Episode 1: Allison Jordan - Optimize your Health Want to take action over your hopeful future? Check out my new online membership called #BetterThanToday, a monthly subscription for the person who's done with not having enough time, money or energy in their life and is ready to integrate work and life with intention so their future is better than today. Are you ready to Save Time & Money and get back to enjoying more of life? Download my free 37 Ways to Save Time & Money checklist and successfully achieve work/life integration so you can focus on what matters. Love scrolling social media? You can find me on FACEBOOK, LINKEDIN, and INSTAGRAM. If you're interested to learn more about my other programs, find additional podcast episodes and my most popular experience, Wellness Webinars, check it all out on my website, Expert in Hope as well.
24. Podcast Interviews as a Part of Content Strategy with Abby Herman
Go Pitch Yourself
As a listener of the Go Pitch Yourself podcast, I know you’re looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you’ll likely spend a ton of time and energy to get less than stellar results. Abby Herman is a content strategist, business consultant and podcaster. She helps business owners increase their visibility through personalized content strategies and implementation. As she says, “Marketing in your business is something that will generate revenue but it’s not as tangible as making a sale. So I think a lot of people put it off”. SPOILER ALERT: if you have begun pitching for and appearing on podcasts, you already have some marketing content. You just need to know how, where and when to use it. Find out in this episode, which is packed with great takeaways that will help you to get on top of your marketing. Topics covered include: Abby’s definition of what makes a content strategy and the difference between Content and Copy The importance of creating content that is specifically developed for particular platforms, including how to make the best use of your own podcast appearances How to find out which aspects of your “Zone of Genius” your audience is interested in Why Abby chose podcast guesting as a visibility strategy and the positive impacts it has had on her business Even though she doesn’t accept podcast pitches, Abby still sees value in them. Find out what she wants to see (or doesn’t). Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info at Angie's website including details of the Go Pitch Yourself program Episode 36 of the Abby’s Stories in Small Business podcast, How to Pitch a Podcast with Angie Trueblood Visit Abby Herman’s website for the Stories in Small Business podcast Sign up for Abby’s FREE 4-Step Content Strategy Clarity workbook Check out Airtable mobile and desktop apps to organise your content strategy Visit Abby on Facebook, Twitter and Instagram Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Today, I am welcoming Abby Herman, Content Strategist & Consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. She also hosts the Stories in Small Business podcast and a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. Abby is sharing with us the importance of content creation is in your brand and how you can make it easier on yourself to create, because the last thing you want is for it to feel impossible. Abby also shares with us her perspective on values as a business owner and how to do things your own way when it feels like everyone is is doing something different. I always love chatting with Abby, she a friend of mine who I can always trust to keep it real. Find out more about Abby by checking out her website at abbymherman.com. And join her content clarity challenge that she mentions in this episode by signing up here: https://abbymherman.com/content-challenge Connect with her on social: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ ________________________________________________________ If you're someone who is unsure about the best ways to show up and share your brand with the world, then download my brand new free checklist " 52 ways to Build Brand Visibility" and pick your level of how you're going to show up from this day forward: www.ginnykrauss.com/52ways