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Grant McCracken

15 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Ep 32: Grant McCracken on Honor Codes, Artisanal Cultures, and Time Machines

The Filter Podcast with Matt Asher

In this episode of The Filter, I talk with Grant McCracken about his most recent book, The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names. We discuss the ways in which our culture relates to the concept of value. We talk about various examples of honor codes, the role of hazing rituals, creating a marketplace for good behavior, the rise of artisanal cultures, and how one might get a sneak preview into the future.Related links:The New Honor CodeGrant McCracken homepageMy discussion with Tim Virkkala (includes discussion of the topic of honor)

56mins

7 Apr 2021

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Cultural Forces with Grant McCracken

Hybrid Intelligence

Part 2 of Lee Sankey's conversation with anthropologist, strategist and author Grant McCracken. They discuss the potential impacts of COVID viewed through  anthropological and cultural lenses on things like the family, the city and the world of work. Grant also flags some left-field signals that he is tracking, such as competitive charcuterie boards and talks about his latest work on the artisan movement which he describes as having matured into a transformative force.  Grant is a pioneer in culture as a strategic and driving force in business success. Not organisational or corporate culture but "big C" culture. He has taught at MIT and Harvard and consulted with companies such as Nike, Netflix, Oprah and the White House. Here he explains why culture matters to business, discusses barriers to the broader adoption of culture as a strategic input since writing his book "Chief Culture Officer" in 2009 and some of the things we can start doing to incorporate culture in our thinking.Episode Links: Grant McCracken Linkedin and TwitterFor more on Grant's work and books visit www.mapping-the-future.com and www.cultureby.comHybrid Intelligence is made by DoorGet in touch with you feedback and ideas on contact@doorglobal.comSubscribe to our newsletter at www.doorglobal.comDoor on Linkedin

1hr 2mins

30 Mar 2021

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ELL 220: Can a “New Honor Code” Wake the Woke? w/ Grant McCracken

Lions of Liberty

On this week’s Electric Libertyland, Brian is joined by PHD and cultural anthropologist Grant McCracken to discuss his book, “The New Honor Code.” Brian and Grant get into the possibility of a revival of our good natures, an “honor-based economy” and the reintroduction of shame as a balancing measure for society among other topics. Support our show! www.patreon.com/lionsofliberty Use new promo code ROAR for 10% off at www.Zippixtoothpicks.com  

1hr 3mins

17 Mar 2021

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Cultural Disruption with Grant McCracken

Hybrid Intelligence

Host Lee Sankey talks to the influential American anthropologist, strategist and author Grant McCracken. This is part one of two episodes. Grant is a pioneer in culture as a strategic and driving force in business success. Not organisational or corporate culture but "big C" culture. He has taught at MIT and Harvard and consulted with companies such as Nike, Netflix, Oprah and the White House. Here he explains why culture matters to business, discusses barriers to the broader adoption of culture as a strategic input since writing his book "Chief Culture Officer" in 2009 and some of the things we can start doing to incorporate culture in our thinking.Episode Links: Grant McCracken Linkedin and TwitterFor more on Grant's work and books visit www.mapping-the-future.com and www.cultureby.comGrant's paper we reference in the episode "Welcome to the Orphanage" Hybrid Intelligence is made by DoorGet in touch with you feedback and ideas on contact@doorglobal.comSubscribe to our newsletter at www.doorglobal.comDoor on Linkedin

51mins

8 Mar 2021

Most Popular

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They're not Binging TV, they're Feasting: Rethinking Media, Honor and American Culture with Grant McCracken

This Anthro Life

Take a walk with anthropologist and consultant Grant McCracken and host Adam Gamwell, as they discuss Grant's new book The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names and dig into Grant's uncanny ability to excavate and weave together (American) culture, media, and storytelling, and pull out provocative insights like the need to get more anthropologists and cultural experts into the C-Suite, how we might re-invent honor in the contemporary world, and how setting anthropology free from the academy can reshape it and make the field better for it. In The New Honor Code, Grant draws together ideas from Elizabethan England, insights found while hanging out in people's living rooms interviewing them about their television watching habits for Netflix, the rise of celebrity culture as the closest thing we have to honor today - and why that's a problem - and the seemingly uncrossable gap between American boomers and millennials/GenZ.  In mixing all these ideas together, he asks what is honor, why did it seem to disappear from our culture and what would it look like to create a system of honor in contemporary United States that would dissuade people from acting badly with impunity.  We dig into all these topics in this episode and Grant has some great advice for any social scientist looking to go into consulting or business or if you're in business, how we can be more savvy and practical about infusing anthropological mindsets and thinking into organizations without hitting people over the head with it, especially if they find the idea of culture confusing. --- Send in a voice message: https://anchor.fm/thisanthrolife/message

43mins

4 Feb 2021

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Grant McCracken: The New Honor Code vs. Radical Wokeism

The Reason Interview With Nick Gillespie

An increasing number of corporations, universities, and other organizations hold anti-racism seminars in which participants are expected to acknowledge their own racism at the start of the meetings or to write "letters of apology to marginalized people whom they may have harmed."Anthropologist and brand consultant Grant McCracken, who has taught at places such as Harvard Business School and worked with people such as Kanye West, says such imperatives are doubly bad. First, they don't acknowledge the changed nature of institutions over the past half-century toward inclusion and equality and second, they leave participants feeling defamed and diminished. There's never a good reason to say you are a racist, he writes, unless, of course, you are one.McCracken's work will be familiar to Reason readers, both as a contributor to our pages and as an influence on the magazine's broad conception of culture as a dynamic, participatory process through which we all figure out who we are and what we want to become. His 1998 book Plenitude, in which he documents what he calls the "quickening speciation of social types," remains the essential starting point for understanding the relentlessly heterogenous world in which we live.His new book is called The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names. It explores the seeming disappearance of honorable behavior from much of our personal, professional, and public lives. Sports heroes such as Lance Armstrong not only cheat to win but lie about it while accusing others of cheating. Medical professionals such as Larry Nassar abuse their position as the USA Gymnastics team doctor to assault hundreds of young, defenseless patients. Politicians ranging from Nancy Pelosi to Donald Trump to Alexandria Ocasio-Cortez to Ted Cruz regularly defame and lie about their opponents without evidence or fear of reprisal.What America needs, says McCracken, is a rebirth of honor that demands we insist on basic standards of behavior, especially from those in positions of power, and that we also treat others as we ourselves would like to be treated: with respect and compassion. The New Honor Code is a rich text, drawing from McCracken's academic research into Elizabethan England, his abiding curiosity about popular culture, and his work in corporate America. Few other thinkers can distill lessons for the future from figures as diverse as 16th-century English diplomat Thomas Elyot, Beat writers such as Jack Kerouac and Allen Ginsberg, and Canadian musician and Elon Musk partner Grimes.

1hr 9mins

3 Feb 2021

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2020 Inside The Mind Of A Hacker Report | An International Hacker Community Comes Together To Root Out Technology Weaknesses | A Bugcrowd Story — Part 2 of 4 | With Jasmin Landry And Grant McCracken

ITSPmagazine Podcast

In a world where technology allows businesses to flourish and humanity to come together online, it should not come as a surprise that such technology can be both attacked and defended remotely from all over the world.In this episode, we will look at the good side of it: the ethical hacker community. Where they are from, what they do, how they do it, and even where their research targets are located.Leveraging Bugcrowd's Inside the Mind of a Hacker report (Download the ITMOAH report) as the basis for this conversation, and tapping into their own experience, our guests, Jasmin Landry and Grant McCracken, walk us through some of the geographical statistics of the bug bounty hunters community. To understand what is changing and how the profession is growing year after year, we look at geographical, linguistic, cultural, and economic differences — and then some more. Despite all of the dissimilarities, we learn that this community is identified but many common traits and comes together with a common purpose: to root out technology vulnerabilities, responsibly disclose them to the creator/owner, and continuously push for an improved security posture for all things connected to the Internet around the world.With a global hacker community at your fingertips, your bug bounty program can follow the sun to bring the right security skillset to bear when and where you need it. As we've discussed many times, variety and diversity mean you get a better view of your security landscape, which means you can't go wrong.Despite the man-made boundaries, we all live on the same planet, come from the same ancestors, and the differences we bear are what make human ingenuity one of our best resources for a brighter future.(This contains promotional content: learn more)Guest(s)Jasmin Landry, Sr. Application Security Advisor at Videotron // Ambassador, Bugcrowd (@JR0ch17 on Twitter)Grant McCracken, Senior Director, Program and Security Operations at Bugcrowd (@grantmcmusic on Twitter)ResourcesLearn more about Bugcrowd and their offering: https://itspm.ag/itspbgcwebDownload and read the complete 2020 edition of the Inside the Mind of a Hacker report by visiting https://itspm.ag/2BeLHUZCatch the full 4-part video/podcast series by visiting https://www.itspmagazine.com/their-stories/2020-inside-the-mind-of-a-hacker-report-unique-histories-shared-destiny-a-bugcrowd-storyAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

42mins

28 Jan 2021

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Grant McCracken, Cultural Anthropologist on the Shift of the American Work Culture

Savvy Business, Life Unscripted

Cultural anthropologist Grant McCracken conducted an extensive survey to determine how Americans were impacted by quarantine. The surprising result: an overwhelming pushback against returning to the office.Grant McCracken is trained as an anthropologist (Ph.D. University of Chicago). Grant has studied American culture for 25 years.He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the Ford Foundation and the White House.He has also looked at how Americans invent and reinvent themselves. He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture. He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.He published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time. He is hoping this will create a new occupational destination for graduates in the arts and humanities. The latest book is called Culturematic, published by the Harvard Business Review Press in 2012. This year Grant is affiliated with the Berkman Center for Internet and Society at Harvard. CultureBy.com

14mins

15 Sep 2020

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The Shift of the American Work Culture with Grant McCracken

Savvy Business, Life Unscripted

Cultural anthropologist Grant McCracken conducted an extensive survey to determine how Americans were impacted by quarantine. The surprising result: an overwhelming pushback against returning to the office.Grant McCracken is trained as an anthropologist (Ph.D. University of Chicago). Grant has studied American culture for 25 years.He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the Ford Foundation and the White House.He has also looked at how Americans invent and reinvent themselves.  He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture. He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.He published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time.  He is hoping this will create a new occupational destination for graduates in the arts and humanities. The latest book is called Culturematic, published by the Harvard Business Review Press in 2012. This year Grant is affiliated with the Berkman Center for Internet and Society at Harvard. CultureBy.com

15mins

15 Sep 2020

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267 - Putting the High Malt in Bourbon with Tim Piersant and Grant McCracken of Chattanooga Whiskey

Bourbon Pursuit

What does it take to put all your money on the line, ignore the experts, fight the law, and spend years experimenting with different mash bills and barrels? That’s what Tim Piersant, CEO, and Grant McCracken, Head Distiller, of Chattanooga Whiskey did. Against all odds, they launched a bourbon that features Tennessee High Malt. We talk about the early successes and challenges of the business and get into the whiskey itself. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick talks about SRPs. What kind of music do you like? Tell us about your background. How did you get into whiskey? Do you have a favorite kind of beer? When did it become legal to distill in Chattanooga? Tell us about the early days of the business. How did you fund the business? How did you decide what kind of whiskey you wanted to make? Talk about the experimental distillery. Why did you decide to use malt? How did you know it would have future potential? How did you recreate the process to scale up? How did you know when it was ready to be released? Tell us about your entry and distillation proof. Talk about the high proof version. What can we expect to see in the future? Support this Podcast on Patreon

1hr 36mins

20 Aug 2020

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