Ashley Nickelsen's guest appearances

Ashley Nickelsen

The Livin' La Vida Low-Carb Show With Jimmy Moore

Where R.A. Now?

The Thoughtful Entrepreneur

Alternative Health Talk

Get the Glowdown

Dying of Laughter

The Founder

Master It 

You Do Woo

Plant-Based Profits Show

Lit Up With Lo

Life Snacks

Life Well-Lived

Ali Bonar

Emily Griffith

Brenna Guinan

Taryn Shank

TJ Galiardi

William Davis

Chelsea London Lloyd

Anna Vocino

Tina Anderson

Emily Groden

Kailey Donewald

David Young

Mark Pettus

Tyler Chesser

Matthew Pollard

OwlTail

Y'all are gonna fall in LOVE with Ashley. She is such a special human being. And she's becoming a momma soon!!! Give Ashley a follow on Instagram and grab some of the amazing BTR Bars at 15% off by clicking here.I hope you loved this episode!! I have a quick favor to ask you! If you found this episode valuable, will you snap a screen shot of it, share &amp; tag me on Instagram?? It makes my heart happy when I get to re-post your stories :) instagram.com/youdowooClick here for the Intro to Human Design FreebieBook a 20 minute Mini-Reading here. Or if you want to dive deep... Book a 60 minute chart reading with Allison. This comes with a recording of your reading as well as 7 day Voxer access after your reading for 1on1 coaching. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Y'all are gonna fall in LOVE with Ashley. She is such a special human being. And she's becoming a momma soon!!! Give Ashley a follow on <a href="https://www.instagram.com/btr.nation/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> and grab some of the amazing BTR Bars at 15% off by <a href="https://go.referralcandy.com/share/D6SX2BM" rel="noopener noreferrer nofollow" target="_blank">clicking here</a>.I hope you loved this episode!! I have a quick favor to ask you! If you found this episode valuable, will you snap a screen shot of it, share &amp; tag me on Instagram?? It makes my heart happy when I get to re-post your stories :) <a href="http://instagram.com/youdowoo" rel="noopener noreferrer nofollow" target="_blank">instagram.com/youdowoo</a><a href="https://www.youdowoo.com/freebies" rel="noopener noreferrer nofollow" target="_blank">Click here for the Intro to Human Design Freebie</a><a href="https://youdowoo.mykajabi.com/offers/DGcFLBNC" rel="noopener noreferrer nofollow" target="_blank">Book a 20 minute Mini-Reading here</a>. Or if you want to dive deep... <a href="https://youdowoo.mykajabi.com/offers/vF96SoJ8" rel="noopener noreferrer nofollow" target="_blank">Book a 60 minute chart reading with Allison</a>. This comes with a recording of your reading as well as 7 day Voxer access after your reading for 1on1 coaching. See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Being Bold, Tenacious and Resilient with BTR Bar Founder Ashley Nickelsen

#26: In this episode, I interviewed Ashley Nickelsen, founder and Chief Snack Officer of B.T.R. Nation — a plant-based, keto-friendly protein bar company with a purpose. While I love the all natural, clean ingredients in Ashley’s bars, what I love the most is the story behind her company. Growing up, her parents always told her, “Be bold, be tenacious, and be resilient.” This was never more apparent in her life when both her parents were diagnosed with two very rare forms of cancer within months of each other. Quickly becoming the primary caregiver for her parents at a young age, Ashley found herself totally gobsmacked at the lack of nutritious meals and snacks available for those in hospital settings, so she started making her own healing bites and bringing them to her parents — and that is how B.T.R. nation go its start. We cover Ashley’s career journey from studying biochemistry and public health nutrition, to personal training and later joining a supplement start-up. We also talk about the indelible mark her parents left on her, as well as the ins and outs of starting a business during the pandemic. I am truly so inspired by people like Ashley and her company’s mission. I hope you enjoy this conversation as much as I did! Connect with Ashley on Instagram, on the B.T.R. website (use code WELL-LIVED for 15% off your first purchase + free shipping!) and shop her bars on Amazon. Follow me and the pod on Instagram for the latest podcast deets every week!--- Send in a voice message: https://podcasters.spotify.com/pod/show/kayla-brandon/message

#26: In this episode, I interviewed Ashley Nickelsen, founder and Chief Snack Officer of B.T.R. Nation — a plant-based, keto-friendly protein bar company with a purpose. While I love the all natural, clean ingredients in Ashley’s bars, what I love the most is the story behind her company. Growing up, her parents always told her, “Be bold, be tenacious, and be resilient.” This was never more apparent in her life when both her parents were diagnosed with two very rare forms of cancer within months of each other. Quickly becoming the primary caregiver for her parents at a young age, Ashley found herself totally gobsmacked at the lack of nutritious meals and snacks available for those in hospital settings, so she started making her own healing bites and bringing them to her parents — and that is how B.T.R. nation go its start. We cover Ashley’s career journey from studying biochemistry and public health nutrition, to personal training and later joining a supplement start-up. We also talk about the indelible mark her parents left on her, as well as the ins and outs of starting a business during the pandemic. I am truly so inspired by people like Ashley and her company’s mission. I hope you enjoy this conversation as much as I did! Connect with Ashley on <a href="https://www.instagram.com/btr.nation/" rel="nofollow" target="_blank">Instagram</a>, on the <a href="https://www.btrnation.com/discount/WELL-LIVED" rel="nofollow" target="_blank">B.T.R. website</a> (use code WELL-LIVED for 15% off your first purchase + free shipping!) and shop her bars on <a href="https://www.amazon.com/dp/B08RMJHFXF/?ref=idea_lv_dp_ov_d" rel="nofollow" target="_blank">Amazon</a>. <a href="https://www.instagram.com/kayla__brandon/" rel="nofollow" target="_blank">Follow me</a> and <a href="https://www.instagram.com/life_well_lived_pod/" rel="nofollow" target="_blank">the pod on Instagram</a> for the latest podcast deets every week!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/kayla-brandon/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/kayla-brandon/message</a>

How to Be Bold, Tenacious and Resilient with Ashley Nickelsen

Lauren chats with Ashley Nickelsen the founder of B.T.R. Nation. Ashley shares her very personal journey of losing both of her parents to cancer in her 20s. In the time Ashley's parents battled cancer, she spent endless hours in hospitals and was appalled by the sugar-laden snacks served in hospital cafeterias and vending machines. Ashley decided she would take to the kitchen to create something better and delicious to feed her parents and that is how B.T.R Nation was born. B.T.R. Nation has created the 1st Protein Bar With a Purpose. It is boosted with plant-based superfoods, adaptogens  &amp; functional mushrooms to help you eat your way to a happier, healthier, headspace. In this episode they discuss:   Ashley's journey with grief and advice for navigating the loss of loved ones How Ashley honors her parents legacy every day The importance of finding a job that allows you to be happy  How to live your life like you are writing your biography (the one you would actually want to read!)   How to bootstrap a business and start slowly The importance of quality ingredients and avoiding "natural flavors" Why B.T.R bars are different from every other bar on the market Why it is so important to find a doctor(s) you can trust and prioritize your health when you are young Ashley's advice to anyone wanting to start a CPG brand How to let go of perfection  Buy B.T.R. Bars HERE Follow B.T.R. Nation HERE Follow Lauren on Instagram HERE Follow the Life Snacks Podcast on Instagram HERE Let's get snackin' lifesnackspodcast.com

Lauren chats with Ashley Nickelsen the founder of <a href="https://www.instagram.com/btr.nation/" rel="nofollow" target="_blank">B.T.R. Nation.</a> Ashley shares her very personal journey of losing both of her parents to cancer in her 20s. In the time Ashley's parents battled cancer, she spent endless hours in hospitals and was appalled by the sugar-laden snacks served in hospital cafeterias and vending machines. Ashley decided she would take to the kitchen to create something better and delicious to feed her parents and that is how B.T.R Nation was born.<a href="https://www.instagram.com/btr.nation/" rel="nofollow" target="_blank"> </a>B.T.R. Nation has created the 1st Protein Bar With a Purpose. It is boosted with plant-based superfoods, adaptogens  &amp; functional mushrooms to help you eat your way to a happier, healthier, headspace. In this episode they discuss:  <ul> <li>Ashley's journey with grief and advice for navigating the loss of loved ones</li> <li>How Ashley honors her parents legacy every day</li> <li>The importance of finding a job that allows you to be happy </li> <li>How to live your life like you are writing your biography (the one you would actually want to read!)  </li> <li>How to bootstrap a business and start slowly</li> <li>The importance of quality ingredients and avoiding "natural flavors"</li> <li>Why B.T.R bars are different from every other bar on the market</li> <li>Why it is so important to find a doctor(s) you can trust and prioritize your health when you are young</li> <li>Ashley's advice to anyone wanting to start a CPG brand</li> <li>How to let go of perfection</li> </ul> Buy B.T.R. Bars <a href="https://www.eatbtrbar.com/" rel="nofollow" target="_blank">HERE</a> Follow B.T.R. Nation <a href="https://www.instagram.com/btr.nation/" rel="nofollow" target="_blank">HERE</a> Follow Lauren on Instagram <a href="https://www.instagram.com/laurendtierney/?hl=en" rel="ugc noopener noreferrer nofollow" target="_blank">HERE</a> Follow the Life Snacks Podcast on Instagram <a href="https://www.instagram.com/lifesnackspodcast/?hl=en" rel="ugc noopener noreferrer nofollow" target="_blank">HERE</a> Let's get snackin' <a href="https://lifesnackspodcast.com/" rel="ugc noopener noreferrer nofollow" target="_blank">lifesnackspodcast.com</a>

33. Turning Pain Into Purpose. Feat. Ashley Nickelsen

791 - The Future of Snacking is Functional with B.T.R. Bar's Ashley Nickelsen

791 - The Future of Snacking is Functional with B.T.R. Bar's Ashley Nickelsen

791 – The Future of Snacking is Functional with B.T.R. Bar’s Ashley Nickelsen

Ashley Nickelsen, a serial snacker since birth, is the Founder &amp; Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. In this episode, we talk all about the B.T.R. story and mission behind it, as well as every podcast, book, and resource that Ashley recommends for entrepreneurs! From taking care of her parents as they died of cancer, to the meaning behind being BOLD, TENACIOUS, AND RESILIENT, Ashley's story is SO beautiful and inspiring, and it was a JOY to speak with her! She is one of the most positive and joyful humans I have ever met and I know her parents would be so proud of her company built on CLEAN, superfood, adaptogenic snacks that are functional as well as delicious.CONNECT WITH ASHLEY &amp; BTR BAR@btr.bar LITUPWITHLO FOR 10% OFFWebsiteCONNECT WITH LAUREN@litupwithlo@litupwithlopodcastWebsiteFacebook

Ashley Nickelsen, a serial snacker since birth, is the Founder &amp; Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born.  In this episode, we talk all about the B.T.R. story and mission behind it, as well as every podcast, book, and resource that Ashley recommends for entrepreneurs! From taking care of her parents as they died of cancer, to the meaning behind being BOLD, TENACIOUS, AND RESILIENT, Ashley's story is SO beautiful and inspiring, and it was a JOY to speak with her! She is one of the most positive and joyful humans I have ever met and I know her parents would be so proud of her company built on CLEAN, superfood, adaptogenic snacks that are functional as well as delicious.CONNECT WITH ASHLEY &amp; BTR BAR <a href="https://www.instagram.com/btr.bar/?hl=en" rel="nofollow" target="_blank">@btr.bar</a> LITUPWITHLO FOR 10% OFF <a href="https://www.eatbtrbar.com/" rel="nofollow" target="_blank">Website</a> CONNECT WITH LAUREN <a href="https://www.instagram.com/litupwithlo/?hl=en" rel="nofollow" target="_blank">@litupwithlo</a> <a href="https://www.instagram.com/litupwithlopodcast/?hl=en" rel="nofollow" target="_blank">@litupwithlopodcast</a> <a href="https://www.litupwithlo.com/" rel="nofollow" target="_blank">Website</a> <a href="https://www.facebook.com/litupwithlo" rel="nofollow" target="_blank">Facebook</a>

Ashley Nickelsen, Founder & CEO of B.T.R. Bar (@btr.bar):  Empowering the World to be Bold, Tenacious, and Resilient Through Functional Snacking

Our guest today, Ashley Nickelsen, was born and raised in the often-forgotten NYC borough, Statin Island. She was an only child and the love of her parent’s life. Ashley says her family was lower middle class and often talked about the family having “money issues.” Her father was a hardworking and grateful man who worked three jobs to keep everything afloat. She was a self-proclaimed “Over involved college student” as she poured all her time and energy into her job as a Resident Assistant while studying for her degree in biochemistry and food science at NYU. The love for her role as a resident assistant led her to pursue a master’s in counselling while taking on a job as Student Resident Director.  Ashley has fought two significant fights of her young life as she lost her precious parents to cancer within a few years of each other. As depressed as a young girl in her 20s can be due to caring for two suffering parents, Ashley became hooked on snacks high in sugar and dangerous for her health. With a background in food science &amp; nutrition and in search of a better snack to feed herself and her parents, she developed a bar that not only had a clean ingredient profile but also served a purpose. She wanted a snack that boosted energy recharged the brain, and lowered stress levels. As a tribute to her parents, who were battling, Ashley came up with the first Protein Bar with a Purpose™. When it came to naming the bar, she wanted to honour her parents in some way, so she decided to incorporate the family mantra her parents would often say, “Be BOLD, TENACIOUS &amp; RESILIENT,” otherwise known as BTR in her house.” That’s how it all began. As a simple idea in a hospital cafeteria and – BTR Bar was born. In today’s episode of the Plant-based profit show, Ashley takes us through her journey of founding and growing her young business as a solopreneur. She also shares some of her innovative social media marketing techniques and exciting news on future launches. It fits well when we say that Ashely’s entire career has been dedicated to her parents and every inspiration, they have given her.

Our guest today, Ashley Nickelsen, was born and raised in the often-forgotten NYC borough, Statin Island. She was an only child and the love of her parent’s life. Ashley says her family was lower middle class and often talked about the family having “money issues.” Her father was a hardworking and grateful man who worked three jobs to keep everything afloat. She was a self-proclaimed “Over involved college student” as she poured all her time and energy into her job as a Resident Assistant while studying for her degree in biochemistry and food science at NYU. The love for her role as a resident assistant led her to pursue a master’s in counselling while taking on a job as Student Resident Director.  Ashley has fought two significant fights of her young life as she lost her precious parents to cancer within a few years of each other. As depressed as a young girl in her 20s can be due to caring for two suffering parents, Ashley became hooked on snacks high in sugar and dangerous for her health. With a background in food science &amp; nutrition and in search of a better snack to feed herself and her parents, she developed a bar that not only had a clean ingredient profile but also served a purpose. She wanted a snack that boosted energy recharged the brain, and lowered stress levels. As a tribute to her parents, who were battling, Ashley came up with the first Protein Bar with a Purpose™. When it came to naming the bar, she wanted to honour her parents in some way, so she decided to incorporate the family mantra her parents would often say, “Be BOLD, TENACIOUS &amp; RESILIENT,” otherwise known as BTR in her house.” That’s how it all began. As a simple idea in a hospital cafeteria and – BTR Bar was born. In today’s episode of the Plant-based profit show, Ashley takes us through her journey of founding and growing her young business as a solopreneur. She also shares some of her innovative social media marketing techniques and exciting news on future launches. It fits well when we say that Ashely’s entire career has been dedicated to her parents and every inspiration, they have given her.

B.T.R. Bar: Ashley Nickelsen - How the Death of Her Parents Led Her To Create and Launch A Superfood Protein Bar

Today Ashley opens up about losing both of her parents to cancer. Her mom died of Leiomyosarcoma and her dad died of Appendiceal cancer both within the past 6 years when Ashley was in her late 20s. We also discuss her dog's cancer treatments &amp; she shares what it has been like to start your own company during a pandemic.  Ashley Marie, a serial snacker since birth, is the Founder &amp; Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. @btr.bar Use code LAUGHTER10 for 10% off site wide:  https://www.eatbtrbar.com/discount/LAUGHTER10 Say hi! @dyingoflaughter_podcast DyingOfLaughterPodcast@gmail.com Do you like this show? Leaving a review on Apple Podcasts is extremely appreciated...I read &amp; cherish every single one! Thank you so much for being here!

Today Ashley opens up about losing both of her parents to cancer. Her mom died of Leiomyosarcoma and her dad died of Appendiceal cancer both within the past 6 years when Ashley was in her late 20s. We also discuss her dog's cancer treatments &amp; she shares what it has been like to start your own company during a pandemic.  Ashley Marie, a serial snacker since birth, is the Founder &amp; Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. @btr.bar Use code LAUGHTER10 for 10% off site wide: <a href="https://www.eatbtrbar.com/discount/LAUGHTER10" rel="noopener nofollow" target="_blank"> https://www.eatbtrbar.com/discount/LAUGHTER10</a> Say hi! @dyingoflaughter_podcast <a href="mailto:DyingOfLaughterPodcast@gmail.com">DyingOfLaughterPodcast@gmail.com</a> Do you like this show? Leaving a review on Apple Podcasts is extremely appreciated...I read &amp; cherish every single one! Thank you so much for being here!

Losing Your Parents + Starting a Company with Founder of BTR Bar, Ashley Nickelsen

Typical protein bars are chalked full of sugar, preservatives and a laundry list of ingredients that you can’t pronounce. As a health coach, I’m always encouraging my clients to flip the bar over and read the ingredients list and if there’s a ton of ingredients that they can’t say, then it’s best to put the bar back. My new friend Ashley Nickelsen, has been a serial snacker since birth and is the Founder &amp; Chief Snack Officer of B.T.R. Bar. She has come to revolutionize the protein bar market with her bars that not only have clean ingredients as well as adaptogens &amp; superfoods in them BUT they are so freakin' tasty! Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born.  As a former marathon runner and NASM personal trainer, Ashley, in her spare time, enjoys running (for fun, now), strength training, and going for long walks with her husband and dog, Bubba, along the San Francisco Bay.  Resources mentioned in this episode:  Shop BTR Bar here: https://www.eatbtrbar.com/  Shop Life Simplified Yoga Mats here: https://lifesimplified.shop/  Discount code: PODCAST Sign up for the Master It Newsletter here: http://www.alimcg.com/masteritpodcast.html#/   Connect with Ashley on Social here: @btr.bar Connect with Ali on Social here: @alimcg_ @_lifesimplified

Typical protein bars are chalked full of sugar, preservatives and a laundry list of ingredients that you can’t pronounce. As a health coach, I’m always encouraging my clients to flip the bar over and read the ingredients list and if there’s a ton of ingredients that they can’t say, then it’s best to put the bar back. My new friend Ashley Nickelsen, has been a serial snacker since birth and is the Founder &amp; Chief Snack Officer of B.T.R. Bar. She has come to revolutionize the protein bar market with her bars that not only have clean ingredients as well as adaptogens &amp; superfoods in them BUT they are so freakin' tasty! Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS &amp; RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition &amp; food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born.  As a former marathon runner and NASM personal trainer, Ashley, in her spare time, enjoys running (for fun, now), strength training, and going for long walks with her husband and dog, Bubba, along the San Francisco Bay. Resources mentioned in this episode:  Shop BTR Bar here: <a href="https://www.eatbtrbar.com/" rel="nofollow" target="_blank">https://www.eatbtrbar.com/</a> Shop Life Simplified Yoga Mats here: https://lifesimplified.shop/  Discount code: PODCAST Sign up for the Master It Newsletter here: <a href="http://www.alimcg.com/masteritpodcast.html#/" rel="nofollow" target="_blank">http://www.alimcg.com/masteritpodcast.html#/</a> Connect with Ashley on Social here: @btr.bar Connect with Ali on Social here: @alimcg_ @_lifesimplified

Master Your Superfood Snack Choice with Ashley Nickelsen, Founder & Chief Snack Officer of B.T.R. Bar

Ashley Nickelsen is the Founder &amp; CEO of B.T.R. Bar.Ashley got her start at NYU with a background in biochemistry and public health nutrition. About 5 years ago, both of her parents were diagnosed with rare forms of cancer. As their primary caretaker while juggling a full-time job, she found herself eating dinners out of vending machines and hospital cafeterias more and more often. For someone who dedicated her life to nutrition and food science, she knew that she was letting her own health suffer and began to notice the effects in a big way. She wanted something with a truly clean label that could give her a functional boost throughout her busy days, but realized that even the healthiest bars on the market were full with things like natural flavors, emulsifiers and brown rice syrups. Unfortunately, both her parents passed away a few years later, but she took their life motto – be bold, be tenacious, be resilient – and started her company in their honor. That company is B.T.R. Bar. Today at BTR Bar, Ashley and her team have a simple mission – end mindless snacking. Their protein bars are the first plant based, keto friendly bars with a purpose, meaning that they are filled with specific superfoods and adaptogens to give you energy, help you recharge or relax before bed. And when they say clean, they mean their bars are CLEAN with no gluten, dairy, soy, whey, added sugar, corn, rice, GMOs, flavors or stevia. They’re also incredibly proud to be a female-owned business that empowers others to be bold, tenacious and resilient every single day.Use code "Kallaway" to get 15% off B.T.R. bars today.Tune in to hear Ashley's story!EPISODE TOPICS: (2:51) B.T.R. Bar snapshot (3:45) Superfoods &amp; adaptogens(8:15) Consumer profile(10:24) Ashley’s background(15:54) Analyzing the market(17:55) How do you define success in the early days(19:40) Customer acquisition &amp; growth(22:30) Prioritization(26:42) Distribution(29:43) Outside the box marketing(32:45) Influencer marketing(34:46) Food space trends/learnings(38:02) Healthy vs unhealthy mythbusters(42:15) Manifesting the future(45:12) Hiring (process)(50:09) Fundraising(53:25) Advice to high school self(56:15) Ashley’s wellness stack(1:01:52) Emerging trends(1:07:07) Ashley’s startup manifestoWatch on YouTube - https://youtu.be/Ve3Cpdsq7KcB.T.R. Bar - eatbtrbar.comFollow B.T.R. Bar (@btr.bar) on InstagramAshley's content and learning recommendations The Founder - www.thefounderpod.com Follow The Founder (@founderpodcast) on Instagram //  Twitter // LinkedIn // NewsletterDon't have time to listen to the full episode? Read the 5-minute version here

Ashley Nickelsen is the Founder &amp; CEO of B.T.R. Bar. Ashley got her start at NYU with a background in biochemistry and public health nutrition. About 5 years ago, both of her parents were diagnosed with rare forms of cancer. As their primary caretaker while juggling a full-time job, she found herself eating dinners out of vending machines and hospital cafeterias more and more often. For someone who dedicated her life to nutrition and food science, she knew that she was letting her own health suffer and began to notice the effects in a big way. She wanted something with a truly clean label that could give her a functional boost throughout her busy days, but realized that even the healthiest bars on the market were full with things like natural flavors, emulsifiers and brown rice syrups. Unfortunately, both her parents passed away a few years later, but she took their life motto – be bold, be tenacious, be resilient – and started her company in their honor. That company is B.T.R. Bar. Today at BTR Bar, Ashley and her team have a simple mission – end mindless snacking. Their protein bars are the first plant based, keto friendly bars with a purpose, meaning that they are filled with specific superfoods and adaptogens to give you energy, help you recharge or relax before bed. And when they say clean, they mean their bars are CLEAN with no gluten, dairy, soy, whey, added sugar, corn, rice, GMOs, flavors or stevia. They’re also incredibly proud to be a female-owned business that empowers others to be bold, tenacious and resilient every single day. Use code "<a href="https://www.eatbtrbar.com " rel="nofollow" target="_blank">Kallaway</a>" to get 15% off B.T.R. bars today. Tune in to hear Ashley's story! EPISODE TOPICS: <ul><li>(2:51) B.T.R. Bar snapshot </li><li>(3:45) Superfoods &amp; adaptogens</li><li>(8:15) Consumer profile</li><li>(10:24) Ashley’s background</li><li>(15:54) Analyzing the market</li><li>(17:55) How do you define success in the early days</li><li>(19:40) Customer acquisition &amp; growth</li><li>(22:30) Prioritization</li><li>(26:42) Distribution</li><li>(29:43) Outside the box marketing</li><li>(32:45) Influencer marketing</li><li>(34:46) Food space trends/learnings</li><li>(38:02) Healthy vs unhealthy mythbusters</li><li>(42:15) Manifesting the future</li><li>(45:12) Hiring (process)</li><li>(50:09) Fundraising</li><li>(53:25) Advice to high school self</li><li>(56:15) Ashley’s wellness stack</li><li>(1:01:52) Emerging trends</li><li>(1:07:07) Ashley’s startup manifesto</li></ul> Watch on YouTube - <a href="https://youtu.be/Ve3Cpdsq7Kc" rel="nofollow" target="_blank">https://youtu.be/Ve3Cpdsq7Kc</a> B.T.R. Bar - <a href="http://www.eatbtrbar.com" rel="nofollow" target="_blank">eatbtrbar.com</a><ul><li>Follow B.T.R. Bar (@btr.bar) on <a href="https://www.instagram.com/btr.bar" rel="nofollow" target="_blank">Instagram</a></li><li>Ashley's <a href="https://www.thefounderpod.com/specialoffers" rel="nofollow" target="_blank">content and learning recommendations</a> </li></ul> The Founder - <a href="https://www.thefounderpod.com/" rel="nofollow" target="_blank">www.thefounderpod.com</a> <ul><li>Follow The Founder (@founderpodcast) on <a href="https://www.instagram.com/founderpodcast" rel="nofollow" target="_blank">Instagram</a> //  <a href="https://www.twitter.com/founderpodcast" rel="nofollow" target="_blank">Twitter</a> // <a href="https://www.linkedin.com/company/founderpodcast" rel="nofollow" target="_blank">LinkedIn</a> // <a href="https://thefounder.substack.com/" rel="nofollow" target="_blank">Newsletter</a></li></ul>Don't have time to listen to the full episode? Read the 5-minute version <a href="https://thefounder.substack.com/p/btrbar" rel="nofollow" target="_blank">here</a>

37. Ashley Nickelsen | B.T.R. Bar (superfood protein bars)

Valerie Tu

Ashley Nickelsen is a tried &amp; true former Res Lifer graduating NYU in 2010 after serving as a Resident Assistant in Third Avenue North for two years. She went on to pursue her Master's degree in Higher Education at Rutgers University where she was a Graduate Residence Hall Director of an all first-year hall. After two years in NJ, Ashley moved to the University of Delaware to oversee an all upperclass apartment complex and then back to her home: New York University as the Residence Hall Director of Founders Hall, followed by The Residential College at Goddard and Broome. Ashley Nickelsen is now the Director of Sales &amp; Marketing at Further Food. Further Food is a women-owned &amp; operated whole food supplement company that creates expert-approved supplements made from real food ingredients. Starting at a young age, Ashley battled with severe IBS-C and had always been overweight. After losing over 50 lbs., becoming a NASM Certified Personal Trainer, and discovering the power of real food to foster a healthy lifestyle, Ashley slowly started the journey to heal her IBS-C naturally. Ashley fell in love with the mission of Further Food, and joined the founding team.

Ashley Nickelsen is a tried &amp; true former Res Lifer graduating NYU in 2010 after serving as a Resident Assistant in Third Avenue North for two years. She went on to pursue her Master's degree in Higher Education at Rutgers University where she was a Graduate Residence Hall Director of an all first-year hall. After two years in NJ, Ashley moved to the University of Delaware to oversee an all upperclass apartment complex and then back to her home: New York University as the Residence Hall Director of Founders Hall, followed by The Residential College at Goddard and Broome. Ashley Nickelsen is now the Director of Sales &amp; Marketing at Further Food. Further Food is a women-owned &amp; operated whole food supplement company that creates expert-approved supplements made from real food ingredients. Starting at a young age, Ashley battled with severe IBS-C and had always been overweight. After losing over 50 lbs., becoming a NASM Certified Personal Trainer, and discovering the power of real food to foster a healthy lifestyle, Ashley slowly started the journey to heal her IBS-C naturally. Ashley fell in love with the mission of Further Food, and joined the founding team.