Anthony Trucks is a former NFL player turned transformational identity shift coach. You may not understand what that means at the moment, but I assure you that as you listen to this episode, Anthony's story and responses will help you come to comprehend it, you’ll also realize why a transformational shift is what your life is missing to reach your full potential. You may have also seen Anthony on American Ninja Warrior. Those are a few of the highlights of his life. But, we also talk about a lot of the moments where his shifts occurred, which are super relatable. 

Check Anthony out on Instagram, Facebook, YouTube, Twitter, LinkedIn, and his website. 

In this episode, Anthony Trucks teaches us how to brand yourself in a way that makes yourself unforgettable. He brings us on the journey of rebranding himself, creating products that actually benefit people, how to overcome fear and deal with hate.

"We should all have our triad: one person who's in your industry and understands you, someone who's not in your industry to see things from a different perspective, and someone who knows nothing about business but will give you feedback that isn't clouded by anything else." -Anthony Trucks

If you'd like to brand yourself in a way that makes yourself unforgettable, this episode is for you!

Follow Anthony Trucks here.

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Sitting with Lance today is a former NFL player, American Ninja Warrior and serial entrepreneur with one serious superpower. The power to shift with shifting times and help people start attaining their most ambitious desires as quickly as this month. Anthony Trucks teaches people how to use the power of identity to achieve their dreams. As the creator of The Shift Method, Anthony helps individuals upgrade how they operate so that the hard things become easy, which means more success in all areas of their life.  The Shift Method is  focused on helping people close their “Identity Gaps” that are responsible for the shortfalls in their potential and lack of success.

IN THIS EPISODE, YOU WILL LEARN: 

• [00:05:07] "Who Am I?"
• [00:09:30] What Does Identity Really Mean?
• [00:26:20] Feeling Like You Belong At The Table
• [00:33:09] Following Your Own North Star
• [00:45:44] Accepting Failure

🥇WHAT IS ONE LESSON THAT ADVERSITY HAS TAUGHT YOU 🥇

Anthony says, “There's always room to grow and there is always a level of happiness above your current level of happiness.”

Connect with Anthony Trucks:

1. Follow Anthony on Instagram, Facebook, Twitter,

2. Find Anthony on his website for more learning strategies and valuable information!

Connect with Lance: 

● 📱 Connect with Lance on Facebook, Instagram, or LinkedIn. 

● 📺 Subscribe to the University of Adversity Youtube Channel

● 📧 Email Lance at lanceessihos@gmail.com

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!

Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show. 

Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions. 

“When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks

Some Topics We Discussed Include:

• You are the tree, not the fruit - and other wise words 
• The importance of knowing your identity
• Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge 
• How Anthony got onto the Ninja Warrior show and impressed the hosts
• Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!)
• The go-to tool to help you achieve any dream you may have
• Doing things the H.A.R.D way to reach a whole new level of confidence
• What do the Mighty Ducks and your journey in the shift have to do with each other?
• And much, much more!

Resources From Anthony Trucks:

• AnthonyTrucks.com
• SlowOrGo.co - Take the Quiz!

References and Links Mentioned:

• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• Did you know we have an awesome YouTube Channel? 
• Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• How A Promise to Richard Branson Led To Mansions and Supercars - Christine McDannell
• Billionaire Secrets of Warren Buffett and Bill Gates - Jon Margalit

About This Episode:

Anthony Trucks is a serial entrepreneur with one serious super power. The power to shift with shifting times. He teaches people to expand who they ARE to reach their full potential. Which is why he created Identity Shift. A company focused on helping people close their “Identity Gaps” that are responsible for their shortfalls in potential and lack of success. He helps them find out who they truly are and develop into who they want to be so they can do the hards things easier, which means more success in all areas of their life. It’s time to learn how to Make Shift Happen in your life and business!!

Find out more about Anthony at:

• Anthony Trucks Twitter
• Facebook
• Anthony's Website
• Instagram

See the Show Notes:jeremyryanslate.com/763

Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto

Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Near Dark,"by Brad Thor http://www.jeremyryanslate.com/book

Anthony Trucks is a former NFL player turned transformational identity shift coach.

He writes, "You may not understand what that means at the moment, but I assure you that as you read my story you’ll not only come to comprehend it, you’ll also realize why a transformational shift is what your life is missing to reach your full potential.

"Success only happens when who you are to your core, your identity, aligns with your life’s vision. After I realized that I began taking the necessary steps to reprogram myself from the inside out. I spent years researching, practicing and essentially rewiring my brain on a deep psychological level to achieve the necessary changes to become the person I wanted to be. People say change is hard, but true and authentic transformation isn’t hard. It’s painful. Little by little I started to put in the work and after years of trial and error, I slowly became a well-oiled “shift making” machine."

Follow Anthony:

Website: https://anthonytrucks.com

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Credits:

Host, Production & Hair Pulling: Meredith Atwood

Audio Production: George Antonios

Podcast Branding and Web: Moon40 Marketing

Copyright 2020, All Rights Reserved, Meredith Atwood, LLC

In This Episode You Will Learn About:

• Hitting rock bottom
• Making a comeback
• The four identities
• Making the shift from six to seven figures
• Getting self-worth
• Dealing with systemic racism
• Creating a new society together

Resources:

• anthonytrucks.com
• instagram.com/anthonytrucks
• sloworgo.co
• fastfoundations.com
• fortheloveofmoney.com/mastermind

Show Notes:

Anthony Trucks is a former NFL player-turned-transformational identity shift coach. If you don’t know what an identity shift coach is, you aren’t going to believe how your ingrained identity affects not just how you show up in life but how you do business, AKA whether you’re successful or not. You will have an absolute breakthrough in this episode. We talk about how he came back from a true rock bottom, how to discover your business identity, and how to leverage it for business success. We also have a conversation around current events and racial tension in the business world, and how we can help each other succeed and why we should all have a vested interest in doing so.

Question Highlights:

• Can you take us back to when you had a career-ending injury in the NFL and were just trying to support your family?

• How did you pull yourself up from rock bottom?
• How has your identity changed since the NFL?
• How do you become a go-go personality?
• What identity shifts have to happen to move from earning six figures to seven figures?
• What do you know about the foster system and how it’s putting kids into prisons?
• Where did your opportunity show up?
• What do we need to be aware of when it comes to systemic racism?
• What are your thoughts on the future if everyone is open-minded and takes action?

Guest Bio:

Anthony Trucks is a serial entrepreneur with one serious superpower. The power to shift with shifting times. He teaches people to upgrade how they operate to do, be, and have more. Which is why he created Identity Shift. A company focused on helping entrepreneurs close the “Identity Gaps” that are responsible for their shortfalls in potential and lack of success. He helps them find out who they truly are and develop into who they want to be so they can easily complete the tasks that overwhelm them but are the needle movers in their business. It’s time to learn how to Make Shift Happen in your life and business!!

Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In this episode, The Lifehack Show host, Justin Aldridge, sits down with serial entrepreneur, coach, and motivational speaker Anthony Trucks to discuss the importance of identity work and its impact on creating a life and business you desire.

By the end, you’ll learn:

• Making “shift” happen. The mindset of who we are!
• The differences between a “slow” versus “go” identity. It’s opportunity versus opposition!
• The role between your identity and creating the life you want. There is no easy route!
• Key components that shape your identity. Can everyone have the “go” identity?
• Having a sustainable plan to thrive. It’s your job to fix your life!

~

About Anthony Trucks:

I am a former NFL player turned transformational identity shift coach. You may not understand what that means at the moment, but I assure you that as you read my story you’ll not only come to comprehend it, you’ll also realize why a transformational shift is what your life is missing to reach your full potential.

See the full story here!

~

You can find Anthony Trucks on...

Website: https://anthonytrucks.com/

Instagram: https://www.instagram.com/anthonytrucks/

Facebook: https://www.facebook.com/AnthonyTrucks/

Twitter: https://twitter.com/AnthonyTrucks

Take the Slow or Go Quiz - https://identityshift.outgrow.us/who

---

Connect with the Lifehack Show!

Website: https://www.lifehack.org/

Facebook: https://www.facebook.com/lifehackorg/

Instagram: https://instagram.com/lifehackorg

Twitter: https://twitter.com/lifehackorg/

Today’s episode is absolutely powerful. If you don’t know today's guest yet, you are in for a treat. Meet Anthony Trucks. Anthony shares his story and how he has used his pain to now serve his purpose. Just to give you a little glimpse of Anthony’s life before he dives much deeper into it...Anthony’s path has been far from easy. At 3 years old he was given by his birth mom to foster care. Which he will share his pain he endured during the many years before being adopted into an all white poor family at 14. Anthony spent the majority of his life fighting to find out who he is, and what he's meant to do while he's here. Given his background, he shouldn’t have achieved the things he did, as the odds were against him. He played in the NFL, built two extremely successful businesses, an international speaker, wrote a best selling book,  and was the first former NFL athlete to hit a buzzer on American Ninja Warrior. Today it’s his life mission is to teach others how to Make Shift Happen in their lives.

He walks us through how we can see, shift, and sustain our way to unlimited success. How ultimately your failure or your success is determined by your identity. You will know what this means when you hear him explain it.

This episode will inspire you to take action towards your goals and make success become your second nature. Innate within all of us lies the ability to shift into the identity that enables us to unlock a new level of power, perspective, passion, productivity and to be successful in life. He will give you tools that will help you weather life's storms and handle shifts with ease, grit and grace. 

For full show notes and episode resources head to https://ericalippy.com/anthony-trucks/

Find our guest at:

https://anthonytrucks.com

facebook/AnthonyTrucks

@anthonytrucks

Please don't forget to subscribe and leave a review!

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#382 - IDENTITY SHIFT - Live Mastermind With Anthony Trucks

We had such an amazing time with Anthony Trucks today and we were just in awe of the things he taught us. You’ll notice how all of us were just silently engaged, writing down notes and learning as Anthony took over the entire Mastermind. It was FIRE!

To learn more about Anthony Trucks, check out his website: anthonytrucks.com

Key takeaways:

• Introducing our guest: Anthony Trucks [0:32]
• Two types of people [2:57]
• Who this Mastermind is for [3:57]
• The person you are vs. the person who has everything you want [4:43]
• “The people that do what the do, they’re just flowing” [7:18]
• Venn diagram [8:40]
• If beliefs and thoughts are not intuned, your mindset out of whack thereby becoming hard to operate [10:50]
• Saying your excuse for quitting out loud will make it sound stupid [15:24]
• “The tank doesn’t get depleted.” [18:06]
• The brain’s operating system [20:00]
• “You are who you are when you’re not thinking about who you are.” [20:44]
• Find what actions scare you [25:58]
• See-Shift-Sustain Method [29:15]
• Accept and dissect what the problem is [32:10]
• What do you need to believe? [34:50]
• Take time to ask yourself what went wrong, debrief and replan [37:40]
• Sustaining the growth [39:46]
• “The biggest room in the world is: the room for improvement.” [42:15]
• People who are in success have had an identity shift [44:53]
• Q&A section
• Anthony’s first “real” speaking engagement [45:08]
• The six identity drivers [47:00]
• Will Anthony have another identity shift in the future? [48:04]
• As a dad, what advice can you give to your kids this powerful mindset? [50:59]
• Workout or health routine [51:45]
• Mentors or friends you follow [52:44]
• Favorite books [53:20]
• Advice for a college and working student [53:50]

Don’t forget to check out TheHyperConsciousPodcast.com  to learn more about the podcast and our other programs. Also, the best community to be part of right now is also on that link. Give it a try! See you in the next episode of The Hyper Conscious Podcast.

FEEL FREE to  reach out to us for any reason on LinkedIn, Instagram or via email 

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