#45: Mitch Jacobsen (Rviita Energy Tea) - Ideas vs. Execution & Burning the Boats
rose bros podcast
This episode we are joined by entrepreneur - Mitch Jacobsen - CEO and Founder of Rviita Energy Tea.After graduating with a degree in petroleum engineering, Mitch spent the first few years of his career in the energy industry.However, after a close friend's heart attack - part of which was attributed to unhealthy energy drinks - Mitch believed there had to be a better product which supplied energy and was also made of healthy ingredients.Mitch used his experience in sports combined with a lot of trial and error in the lab to create a low sugar energy tea made to give you a little energy when you need it most, without the crash and unhealthy ingredients.Fast forward a few years, Rvitta Energy Tea is now sold in 300 stores across Canada with major plans going forward.Along with co-founders Karly Jacobsen and Robert Wigg, Rviita is soon planning to launch in the USA as well as further expand in Canada. We sat down for a smooth cup of rose bros coffee and talked about the dangers of too much sugar, scaling a business, having an idea vs. execution, burning the boats & going all in, good business books and a lot more!Enjoy!Support the show (https://rosebros.ca/)
Mitch Jacobsen, CEO of Rviita Energy Tea, Discusses the Process of Creating and Distributing a Food & Beverage Product in British Columbia - Vancouver - Canada's Podcast
Mitch Jacobsen started his career as a Petroleum engineer, managing the design and construction of the first two produced water ponds in Alberta, which has ultimately helped recycle thousands of cubic meters of water and saved thousands of cubic meters of fresh water usage. Working long hard hours in the oil & gas sector, Mitch and colleagues often used coffee and energy drinks for ‘energy kicks’ and to stay alert. But when Mitch witnessing his best friend have a heart attack from conventional energy drinks, he leveraged his passion for health and fitness and went to work on creating a new product in the market to provide more natural energy boosts. Formulating the perfect naturally caffeinated, refreshing beverage was the goal, and with the help of a food-scientist Mitch started the process of developing Rviita Energy Tea – a clean pick-me-up drink made with caffeine from tea, organic honey, and vitamins, packed in one of the most carbon efficient packages on the planet. Rviita is now a company centered around inspiring others and helping people become healthier and more productive; works on principles of environmentally sustainable manufacturing & packaging throughout the lifecycle of the product. Since launching to shelves in October 2019, they have scaled to more than 150 stores with brands like Calgary Co-op, Sobeys, and Safeway. Rviita has made more than 200 deliveries of free product to nurses and doctors on the front lines of the COVID-relief effort. Their goal is to expand all across Canada and help as many people as we can. For practical resources, advice, and offers, visit RBC's Small Business Navigator hub at www.rbc.com/smallbusinessnavigator Entrepreneurs are the backbone of Canada's economy. To support Canada's businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.
Konnectivity Podcast #17: Mitch Jacobsen | Rviita Energy Tea
This is an episode of The Konnectivity Podcast with host Ife (Dennis) King and guest, Mitch Jacobsen, entrepreneur and founder of a rapidly growing startup company Rviita Energy Tea. In this conversation, Ife and Mitch discuss the founding story of Rviita Energy Tea, the challenges of being a startup and excelling in this industry, tips for anyone contemplating starting their own company, and much more!
Episode 103 | Rviita, founder and CEO, Mitch Jacobsen | 1 April 2020
Calgary Business Podcast
This is the second podcast episode that I remotely recorded subsequent to social distancing becoming the norm across Canada and the globe. Mitch is a Petroleum Engineer that has pivoted from oil and gas into entrepreneurship. Only months after launching the Rviita energy tea, Covid-19 has required Mitch to once again “pivot” and manage his business through the current crisis. §§§ Website of Rviita: https://rviitalize.com/ Rviita on Instagram: @reviitalize Rviita on LinkedIn: https://www.linkedin.com/company/rviita-inc/about/ Mitch Jacobsen on LinkedIn: https://www.linkedin.com/in/mitch-jacobsen-p-eng-89277649/--- Send in a voice message: https://anchor.fm/allen-wazny/message
EPS 083 One step at a time starting and growing a product-based business (Guest: Mitch Jacobsen)
#83 Mitch Jacobsen is the co-founder of Rviita, a natural energy drink company. Mitch shares his story of how he's always wanted to be an entrepreneur and why he decided to start an energy drink company. He's doing it differently than the big brand energy drinks in terms of marketing and branding as well as the ingredient list. After 2 and a half years, Rviita was launched with a successful ATB Booster campaign. Mitch shares the mistakes and roadblocks that have happened along the way and his advice for aspiring entrepreneurs.https://rviitalize.com/ https://www.instagram.com/rviitalize/
Meet Mitch Jacobsen, CEO of Rviita Energy Tea. Mitch and his co-founders have created a new generation of energy drink built on an incredible set of values. Rviita is a low calorie, naturally caffeinated, refreshing beverage to fuel your productivity. Also, Mitch and his team have designed an innovative, low carbon footprint, recyclable package. By trade, Mitch is an engineer and he has an amazing story of how Rviita came to be. They have built their company on an amazing set of values and Rviita very focused on personal development. In this chat, you will learn about the Rviita story and Mitch provides some great advice for anyone looking to branch out and build a business. Support Rviita through the ATB BoostR Rviita ATB BoostR Learn more about Rviita Energy Tea https://rviitalize.com https://www.instagram.com/rviitalize/
#37: Mitch Jacobsen — Start Today with Rviita's Founder
#37 | Start Today with Rviita's Founder Mitch Jacobsen | Xenfulness Podcast--Rviita's founder Mitch Jacobsen shares his thoughts on building an energy drink company from the ground up. In this episode, we talk habits, books and life lessons. Big thanks to Mitch for taking us through Rviita's Journey, hope you enjoy this one as much as I did!--Books:1. The Lean Startup by Eric Ries2. The 5 Second Rule by Mel Robbins3. The Millionaire Fastlane by M.J. DeMarco4. The Entrepreneur Roller Coaster by Darren Hardy--Links:www.rviitalize.comRviita IG - rviitalizeMitch's IG - gymgiraffe--Thank-you for listening!