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Tom Kulzer

29 Podcast Episodes

Latest 9 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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023: Rethink Your Email Marketing With Tom Kulzer

The Marketing Umbrella Podcast

Rethink Your Email Marketing With Tom Kulzer Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and have an informative conversation about all things email marketing. Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding.  Here is what to expect on this week’s show:·        How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up.·        How Tom saw a problem he could solve for others, something he believes all good marketers should do.·        The basics of what AWeber is and the services it offered initially and still does now.·        A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel.·        Why your Thank You page is the most important part of the process when someone signs up for a mailing list, and how to use it properly.·        Tom’s thoughts on cold emailing as a marketing tactic.·        How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails.·        Advice about crafting a subject line that gets people to open and read what you wrote. ·        What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on?·        What will email marketing look like in 5-10 years? Links Mentioned:Aweber.com Connect with Tom & AWeber: Twitter: https://www.twitter.com/aweber Instagram: https://www.instagram.com/aweber Facebook: https://www.facebook.com/aweber LinkedIn: https://www.linkedin.com/in/tomkulzer/t Learn more about your ad choices. Visit megaphone.fm/adchoices


30 Sep 2021

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Tom Kulzer Founder/CEO of AWeber

The Jason Cavness Experience

On this episode of the Jason Cavness Experience I talk to Tom Kulzer Founder and CEO of AWeber CavnessHR Social Media cavnessHR website: https://www.cavnessHR.com Jason’s email: jasoncavness@cavnessHR.com @cavnessHR across social media @jasoncavnessHR across social media We talk about the following What is spam What do people get wrong about following up What is the definition of small business AWeber Tom’s Bio Tom Kulzer is founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company's strategic direction, growth and evolution. Over the company's 20+ year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding. Tom laid the foundation for AWeber while working at a computer hardware firm in the mid 1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalized follow up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects. Tom’s Social Media Tom’s LinkedIn: https://www.linkedin.com/in/tomkulzer/ Tom’s Twitter: https://twitter.com/tkulzer AWeber website: https://www.aweber.com/ AWeber FB: https://www.facebook.com/aweber AWeber Twitter: https://twitter.com/aweber AWeber YouTube: https://www.youtube.com/channel/UCSfx_lXaIO6CRC7-uADM65w AWeber Instagram: https://www.instagram.com/aweber/ Tom’s Gift Our product is completely free. If anybody is looking to start using email newsletters, email automation, or even setting up a landing page, or frankly, even just starting a website. You can use AWeber completely free to set up a list to create an email newsletter list up to 500 subscribers. We have full customer service available for both our free as well as our paid users and anybody can check it out. That's for free. Life. There's no timeline or deadline on that. Go to the link below https://www.aweber.com/free-t2.htm Tom’s Advice I would say just get started do something. Whatever that thing is that you've had on your to do list. That you've been anxious about and not wanting to get started. Just put something out there. Because once it's out there, you kind of get over that inertia and you'll start the ball rolling. So really, whether it's starting a newsletter or starting a business, just do something, get it out in the world. So you can start getting feedback and the rest will kind of go from there. But until you get started, you're not going to get any results and you're not going to get any feedback. So just move things forward.


31 May 2021

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536: Mashup | SaaS Success Stories ft. Tom Kulzer, Jon Ferrara, Zvi Band

Build Your Network

Tom Kulzer, founder of AWeber Communications, Jon Ferrara, founder of Goldmine and Nimble CRM, and Zvi Band, CEO of Contactually share the secrets to their SaaS success.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


27 Jan 2021

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499: Tom Kulzer | 0 to 1 Million SaaS Subscribers

Build Your Network

Creating a network is more than just who you know, but who you connect to who. Our guest today,Tom Kulzer, is a master at cultivating relationships. Tom founded the award winning https://www.aweber.com (AWeber Communications) to help small businesses around the world better communicate and build relationships with customers and prospects using permission based email marketing. Tom's focus is strategic planning, market strategy, business development, and team building, and believes in creating a unique workplace lifestyle with a culture driven by core values all while in pursuit of growing millions of small businesses around the world. I can’t wait to dive right in and learn how Tom brought his business from zero to one million SaaS subscribers by connecting people and generating relationships.  Things you will learn in this episode: [00:01 - 08:53] Opening Segment I introduce today’s guest, Tom Kulzer Activities and Success Announcements  https://travischappell.typeform.com/to/kmf5p4 (travischapel.com/makemypodcast) Tom gives some background on his story Always doing odd jobs  Parents owned a garment factory  Entrepreneurship taught or caught? Tom’s examples  Family business dynamic Factors that go into it  Tom talks about growing up learning entrepreneurship Growing up around small businesses Used to working all kind of jobs  Started a software company  Developed AWeber over time  [08:54 - 16:44] The Benefits and Struggles of Software  Tom talks about the value of his hard work  Building up over time  Evolving over the years Benefits and struggles of building a software company  A constantly evolving market  Increased competition  Engineering capacity used on stopping abuse  Recurring and predictable  Customer solutions operations Pitfalls of software  The things you don’t see  Examples  [16:45 - 18:28] Do What You’re Passionate About Tom talks about the beginning of his hiring period  First hire in customer solutions  Loving what you do  Work doesn’t feel like work  [18:29 - 28:24] Closing Segment Who you or What you know?  What you know can open the doors to who you know  Being the resource for others  What then who Important relationships that made you what you are today? Tom’s friend that pushed him  Relationship started from a newsletter  Tom’s advice to his mentees  Leadership strategies to build better relationships with customers and employees  Be yourself  Cultivate a genuine culture  The RaNdoM RoUnd Remember to upload and tag us on instagram! Final words  Tweetable Quotes:  “At the end of the day software is something where… it’s a recurring base, so it’s very predictable, it’s very measurable in many ways. It has a lot of upsides, and it definitely can scale…” - Tom Kulzer “I don’t look at work as necessarily work… Do something that you’re passionate about.” - Tom Kulzer “The ‘who you know’ is for other people; being beneficial to them and connecting them to other people and helping them out with whatever struggle that they have.” - Tom Kulzer Resources Mentioned:  https://www.omnigroup.com/omnifocus/ (Omnifocus) You can connect with Tom on https://www.linkedin.com/in/tomkulzer/ (LinkedIn), and https://twitter.com/tkulzer (Twitter). Visit https://go.tomkulzer.com/home to learn more about his space.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to https://travischappell.typeform.com/to/kmf5p4 (travischapel.com/makemypodcast) and let my team make you your very own show! If you want to learn how toAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


23 Nov 2020

Most Popular

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Using Email to Succeed with Tom Kulzer

Building a Business that Lasts

These days, we send a lot of emails. When we automate those emails, it gives us space to focus on other important aspects of our businesses. Tom Kulzer, founder of AWeber, knows the value of email automation because he runs one of the most successful email automation systems in the nation. Every day, he helps small businesses communicate well by email with a powerfully-simple email marketing solution. In this episode, Tom shares his best advice about scaling your business, overcoming roadblocks, and using successful email strategies. Support the show (http://buildingabusinessthatlasts.com)


20 Oct 2020

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Simple Email Marketing Strategies that Creates Engagement With Tom Kulzer

Uncover Wealth Radio

In this episode of Uncover Wealth Radio 260. We will be discussing all about the Simple Email Marketing Strategies that Creates Engagement With Tom Kulzer Today, Annette Ferguson, who is the host of Uncover Wealth Radio and a pro in helping entrepreneurs take home more money from their business for them and their family to enjoy, is here to tell you all about money, business wealth and creating financial freedom. Uncover Wealth Radio Episode 260Click To Tweet Get All My Best Resources Click Here Partner With Me Here Inquire Now JOIN THE FACEBOOK GROUP! Uncover Wealth Community Points of Discussion Here are a few insights you’ll hear in today’s show… How has email marketing evolved over the years? (…Are people still excited to get emails?) Learn the three basic principles that have helped email marketing stay in the forefront of successful businesses. What does the future hold for email marketing? What are the best practices to adapt to make sure people are getting your emails? (…and not ending up in the spam and being deleted right away) Is there a thing as “emailing too frequently” Does the length of the email matter to deliverability What do you do about people that are unengaged How do you ask for that “opt-in” and build your email list the healthy way Connect with Annette Ferguson Website Visit and inquire on our homepage at this link: annetteandco.co.uk Facebook Keep posted on our updates and hit like on our page at this link: facebook.com/annettefergusonuk Instagram Give us a heart and hit follow to get some insights from us at this link:instagram.com/annette_fergs LinkedIn Keep updated and connected on our certified post at this link:linkedin.com/in/annettefergusonuk Twitter Follow and tweet with us on this link: twitter.com/Annette_Fergs TikTok Keep on the trend with us on this link: tiktok.com/@annette_fergs iTunes https://podcasts.apple.com/gb/podcast/uncover-wealth-radio/id1473582522 Connect with Tom Kulzer Tom Fulzer, who is the Founder and CEO of AWeber Communications, Inc., an email marketing automation platform that helps small businesses around the world effectively communicate and build relationships with customers and prospects. Tom will share how email marketing is your best leverage in helping grow your business. www.aweber.com Email Facebook Twitter – @tkulzer Instagram – @aweber LinkedIn


9 Oct 2020

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Discussing the hard topics... Food. Feat. Tom Kulzer

Boyz n the Stu

All people agree they have a favorite food. Usually passionately guarded close to their hearts. We just had to discuss these very things. Special Guest Tom Kulzer

1hr 43mins

16 Sep 2020

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Email AMP and the future of email marketing with Aweber CEO Tom Kulzer

The Email Marketing Show

The future of email marketing is here ladies and gentlemen, and it's called email AMP.And we wanted to get someone very special on the show to tell you all about it.Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.Are you ready? Hold on to your keyboards because you're in for a treat....Email AMP and the future of email marketing with Aweber CEO Tom KulzerEpisode Content(02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?(04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!(05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?(07:14) What is AMP for email and how is it going to revolutionize email marketing?(10:02) How is email AMP going to reach us? (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.(12:35) That all sounds great…. but what about email file size?(13:20) Let’s talk engagement rates. Will they increase or decrease? (14:32) User friendliness. Yay or nay?(16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”(20:31) And the most ironic subject line of the week this show have ever seen goes to…..Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.


26 Aug 2020

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Ep. 50: Grow Your Business with Email Marketing, with Tom Kulzer

The Business Lab with Laine Schmidt

Ep. 50: Grow Your Business with Email Marketing Guest: Tom Kulzer www.aweber.com https://twitter.com/tkulzer Connect with Laine: www.laineschmidt.com www.instagram.com/laineschmidtcoaching laine@laineschmidt.com Special thank you to Stone Circle Media and Heather Holt Photo


18 Aug 2020

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1286: Aweber Founder, Email Automation Industry Leader Tom Kulzer

The Tech Talks Daily Podcast

AWeber delivers powerfully-simple email marketing software specifically designed for small businesses. Since 1998, They have helped over 1,000,000 small businesses around the world grow their businesses by giving them the tools and knowledge they need to connect with their prospects and customers. AWeber is a 100% remote-first team. That means they work from the comfort of their homes while making an impact on customers around the world. they value collaboration, flexibility, and entrepreneurial spirit — not what you wear or where you choose to do your most productive work. They also believe that an incredible culture is not about where you work, but about the people that you work with.


28 Jul 2020