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Aaron Ross

63 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Aaron Ross & Sanya Richards-Ross

Black Love: The Interviews

2x Super Bowl Champion Aaron Ross and Olympic Gold Medalist Sanya Richards-Ross first met as students at the University of Texas-Austin. While we wouldn't call it love at first sight, it was definitely like at first sight! 17 year old Sanya wasn't going to take any chances. She walked up to Aaron and asked him out on a date and the rest was history. Listen to this 2017 interview from the second season of Black Love Doc to hear how Aaron and Sanya navigated pro athlete careers, when they knew it was the right time to get married, and what life looked like for them after retirement. This couple is a true example of the ever evolving nature of love. ========Looking for more Black Love content like After Love: the official Black Love after show? Get to getting   Black Love+. Black Love+  is an all new totally free app that gives you all 360 degrees of Black Love. You can find it now on Apple, and Android. Plus you can find it on your favorite TV apps like Roku, Apple TV, Amazon Fire Stick and wherever you get your apps! Download it today so you never miss a minute of Black Love. Connect with us:@blacklove on Instagram@blacklovedoc on Facebook@blacklovedoc on Twitter


10 Sep 2021

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Predictable Revenue's Aaron Ross, on a better way to sell

Protect the Hustle

Topics discussed in this episode: Why everyone should have the skill to sell The secret to nailing the niche Dissecting the ideal customer Why most companies stall The anatomy of a successful cold call This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 


27 Jul 2021

Similar People

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Create Predictable, Scalable Sales Revenue - Aaron Ross

Lead Generation Strategies for B2B Tech Companies

In this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue. If you want to know more or get in touch with Aaron Ross, you find more information in the links below: https://www.linkedin.com/in/aaronross/ PredictableRevenue.com 


28 Apr 2021

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How Aaron Ross grows his SaaS clients to $1mARR or more through outbound marketing

Big Break Software Podcast

Aaron Ross of Predictive Revenue talks about his startup adventures, being an author, and an entrepreneur. Listen to the podcast to get the best outbound marketing tips.  While many people call it an outdated strategy, outbound marketing remains a popular form of persuasive communication for approaching customers. Marketers can use it to inform customers about their services and products. The main idea of outbound marketing is to generate sales: Aaron Ross, an outbound marketing expert, talks to Geordie about his journey. What You’ll Learn Difference between organic growth and proactive growth What are the different cold calling techniques available? How does Predictive Revenue operate?  Importance of targeting the right companies Data cleaning strategies Why knowing your prospects is crucial In this Episode: The journey to successful entrepreneurship can be challenging, based on Aaron’s story. He talks about starting a tech company that would later fail despite his engineering background. He later opted to learn sales, out of which he formed a team which he says executed outbound prospecting in a very predictive way. While he struggled to help his team achieve double growth, something good came out of his effort. Find out about it from the podcast. He would later start a successful consulting company.  According to Aaron, hitting 30,000 MRR is not proof enough that an entrepreneur has established a product-market fit. He opines there is a difference between organic growth and proactive growth, explains these concepts, and talks about product channel fit. Listen to the podcast and learn. Aaron says his specialty is outbound selling and prospecting. In the outbound prospecting approach, humans are involved in deciding the companies you want to target. How do marketers identify suitable companies? Aaron mentions three crucial channels, which you can figure out from the podcast. He talks about the process of handling customers from the beginning to the end. According to Aaron, many clients may not beware that they do not need outbound prospecting in the first place. Listen to the podcast for his explanation of this concept. When it comes to outbound prospecting, getting your target company right is critical. Aaron opines that what you say on the phone, Email, or LinkedIn does not matter if you target the wrong companies. Are you looking for the ideal strategy of getting your outbound prospecting and marketing right? Aaron speaks about three steps you should follow, which you can learn from the podcast. To get a good return on investment from outbound prospecting, you must have a specific type of customer. What’s more, that customer must pay you otherwise you will hardly make any money. Aaron gives an illustration in this podcast that you must listen to.  What tools can you use to understand your customers? Aaron says there are numerous tools in the market today, and choosing the right one can be difficult. He recommends identifying three suitable tools and testing them to see what best meets your needs. Outbound marketing strategies can lead you to find the ideal customer, but you will also need the right tools to build your lists. To determine the effectiveness of your lists, you will need to send messages through your preferred communication channel. For example, Aaron says you could send 100 emails that do not bounce. If you receive no response at all, that could indicate that the strategy does not work. However, if you receive even one positive response, that would be a good start. Aaron says that the testing process is more time-consuming than many people realize as he breaks down the process in the podcast. Listen to this section keenly to grasp the details. Getting an outbound prospecting email right is not an easy task. Aaron talks about the different factors you should consider before you can start writing. He also discusses strategies you should use to figure out the effectiveness of the Email and recognize mistakes before sending it to your target customers. Listen to the podcast for all these comprehensive details. According to Aaron, an effective cold email should be between 300 and 500 characters. Focus on delivering a short and precise email that the target people will not find boring. Aaron says there are various effective calls to action you can use and gives examples in the podcast. He reiterates that the number of cold emails you send per day varies. However, Aaron recommends between 6 and 8 cold emails, but you can still send more. Cold calling is another outbound prospecting strategy that marketers can use. However, it takes lots of learning to get right. Listen to Aaron’s cold calling tips on this podcast. Aaron concludes by talking about practical SaaS books you should read. Resources Fromimpossible.com  Aaron Ross LinkedIn Predictable Revenue


27 Apr 2021

Most Popular

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The mayor of Austin, master of all things colorful, and boss of all things fakie, Aaron Ross sits down for two solid hours of tangent-filled conversation. 0:00 - Intro / polar apocalypse 8:05 - USL blow up the streets12:40 - Aaron’s socialite tendencies 23:00 - Game-changing video parts32:00 - Aaron’s dad invented jetski hovercraft things38:10 - FBM39:30 - 91,000 tweets / Overall success48:30 - Why did the color bikes stop?53:50 - Going to Japan and not eating rice1:02:00 - Riding ten years ago vs today1:08:30 - Not working in BMX1:16:00 - Hot Wheels/Mario Andretti/Lambos1:28:20 - Treating BMX as a job. 1:42:35 - Burn Slow1:51:10 - Dennis tried to whip El Toro1:56:05 - What’s next?

1hr 59mins

5 Apr 2021

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Episode 4: Aaron Ross

Collin Cadmus Podcast

Aaron Ross went to Palo Alto high school and Stanford University. He started his career in mergers and acquisitions, had a 2 year stint in product marketing, then became cofounder of eLease which shut down and liquidated after 2 years. He then joined Salesforce.com (now commonly known as Salesforce) where he spent what I would call “the 4 years that changed his life”.  Aaron became a tremendous success at Salesforce, developing their outbound sales approach which he calls “cold calling 2.0”. This sourced over $100M in recurring revenue for Salesforce, where Aaron went on to lead corporate development and acquisitions.  Aaron spent a total of 4 years at Salesforce and drove the company through the exponential growth that has turned them into the SaaS behemoth that they are today, with shares trading at over $250 on the New York Stock Exchange.  Aaron went on to write his book Predictable Revenue which has sold 200,000 copies and founded his company Predictable Revenue which has grown to 60 employees and $4m in revenue. So he’s not just a teacher he’s also an operator. The sequel to Predictable Revenue was From Impossible To Inevitable, called the ‘growth bible of silicon valley’. He also has 9 kids. This is his story.


1 Mar 2021

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Impossible to Inevitable with Aaron Ross

Love Selling Hate Sales Podcast

Aaron Ross is the author of Predictable Revenue, his company, (www.PredictableRevenue.com) builds (and fixes) outbound sales teams. He is the author of best-selling books "Predictable Revenue" and "From Impossible To Inevitable" (www.FromImpossible.com) are based on the outbound systems he created for Salesforce.com and other companies, which have created billions in value.


28 Feb 2021

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Where Buddhism & Libertarianism Intersect (with Aaron Ross Powell)

Portraits of Liberty

Discussions of Buddhism typically revolve around lofty topics like reincarnation and the nature of the self. Policy debates about tax rates and international trade seem to be outside of the Buddhist focus. Aaron Ross Powell joins to discuss how the ethical principles of Buddhism apply to the world of politics. See acast.com/privacy for privacy and opt-out information.


28 Jan 2021

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S1E172 - LIVE WFH Bonfire Session with Aaron Ross of Predictable Revenue

Surf and Sales

Don't let your ego get in the way of your learning process How do you manage the What do you do when you are emotionally stuck. Navigating predictable chaos  Real tips for forecasting 2021


16 Nov 2020

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How to Create a Sales Process to Raise Capital , w/ Aaron Ross | Bulletproof Cashflow S02 E77

Bulletproof Cashflow: Multifamily & Apartment Investing for Financial Freedom

Aaron Ross is the co-author of "From Impossible To Inevitable" and "Predictable Revenue", a book that discusses sales systems that helped companies like Salesforce.com and Twilio create billions in revenue. As a highly ranked international speaker, he is known for combining 'big picture' breakthroughs and inspirational ideas with giving audiences tactical take-aways. His speaking topics include scalable sales teams, creating predictable revenue, growth and innovation.  In this episode, Aaron shares why you need to be great at building  your own processes for reaching out to potential investors and how to create a sales process to raise capital.


2 Nov 2020