Anna Kenoff's guest appearances

Anna Kenoff

A Well-Designed Business® | Interior Design  Business Podcast

The Chaise Lounge Podcast

Laura Umansky

Lauren Clement

Angela Harris

Amy Flurry

Andrea Schumacher

Kendall Wilkinson

Marie Flanigan

Jenny Madden

Krista Watterworth

Sandra Funk

Adam Japko

Kim Hoegger

John Robert Wiltgen

Laura Thurman

Peter Lang

OwlTail

Morpholio Apps

Anna Kenoff - Morpholio AppsToday in the Lounge Nick speaks with Anna Kenoff, co-founder of Morpholio, all the way from New York. Anna and Nick discuss how Morpholio began, how it launched four different apps and, the costs and benefits of using Morpholio professionally. Getting to Know AnnaAnna grew up in Charlotte, North Carolina. She stayed there until she went to architecture school in Virginia. That’s when she made her way up to New York and practiced architecture for ten years while also obtaining her masters from Colombia.What is Morpholio?In New York, Anna worked on a lot of medium-scale commercial projects. When the iPad came out, she had an idea. If she was going to have such a powerful device in her hands, she wanted to be able to utilize it to show off her work. That is when Anna and her three partners, friends from grad school, created Morpholio Design Portfolio App. Additionally, they designed a feature to able to draw on top of your work, which eventually became its own standalone app called, Morpholio Trace. They felt that because they had launched the perfect app for architects, they also wanted to create the perfect app for designers. Morpholio Board, started with the foundation of being digital mood board, which is an inspiration board for projects, but it now offers so much more to interior designers. The features for this app include a massive library of products; Ava (Automated Visual Assembly), which takes your board and lets you export spreadsheets which keep links, data, notes, and images; and augmented reality (AR) color capture, which takes the colors around you and finds samples for the colors using its RGB color number. You can even look up complementary colors for any color you choose. Lastly, Anna and her team have also created an app called, Morpholio Journal, which is a simple sketchbook. With the launch of AR, it created an opportunity for the design industry. Additional to her partners the small Morpholio team has four part-time staff.Cost and Benefits of MorpholioRight now, Morpholio is available for $11.99 a year or $3.99 a month. It comes with a free week trial and there is an option for an extended trial. The free trial doesn’t include all the features so purchasing the pro app would be to your benefit. Morpholio Trace is $20.00 a year. Morpholio Journal is $3.99 a year. Morpholio Portfolio is free. These apps are available for the iPhone but, the iPad is where you really get to see the app in its full capacity. You are able to send clients jpegs or files for the boards you create for them. Morpholio apps are unique because people in the industry created them so they know what tools you need to make your design work. They have also been working really closely with Apple. Tim Cook, the CEO of Apple, used images of Morpholio Trace in his annual keynote.Branding for MorpholioMorpholio branded their apps by reaching out to well-known vendors in design such as Knoll, Herman Miller, Kravet, and Porcelanosa. This gave vendors a new place to launch their products. They are also looking to branch out to work with big companies as well as up-and-coming designers and vendors, so don’t be afraid to reach out. Architects and designers are finding morpholio through their Instagram page and they reach out to clients at events ,such as ICFF and Porcelanosa lunch and learns, which is a way to earn credits for different licensing. To learn more about Morpholio visit www.morpholioapps.com and follow them on Instagram at @morpholioboard. You can get notifications for the lunch and learns if you have the app downloaded. They do also send weekly emails to keep up everything Morpholio.ResourcesBenjamin MoorePorcelanosaDesign Manager Universal FurnitureUpcoming EventsModernism Week – Feb 15 – 25Design Bloggers Conference – March 4 – 6BD West – April 4 – 5High Point Market – April 14 – 18HD Expo – May 2 – 4ICFF – May 20 – 23NeoCon – June 11 – 13Wrap Up

Anna Kenoff - Morpholio Apps Today in the Lounge Nick speaks with Anna Kenoff, co-founder of Morpholio, all the way from New York. Anna and Nick discuss how Morpholio began, how it launched four different apps and, the costs and benefits of using Morpholio professionally. Getting to Know Anna Anna grew up in Charlotte, North Carolina. She stayed there until she went to architecture school in Virginia. That’s when she made her way up to New York and practiced architecture for ten years while also obtaining her masters from Colombia. What is Morpholio? In New York, Anna worked on a lot of medium-scale commercial projects. When the iPad came out, she had an idea. If she was going to have such a powerful device in her hands, she wanted to be able to utilize it to show off her work. That is when Anna and her three partners, friends from grad school, created Morpholio Design Portfolio App. Additionally, they designed a feature to able to draw on top of your work, which eventually became its own standalone app called, Morpholio Trace.  They felt that because they had launched the perfect app for architects, they also wanted to create the perfect app for designers. Morpholio Board, started with the foundation of being digital mood board, which is an inspiration board for projects, but it now offers so much more to interior designers. The features for this app include a massive library of products; Ava (Automated Visual Assembly), which takes your board and lets you export spreadsheets which keep links, data, notes, and images; and augmented reality (AR) color capture, which takes the colors around you and finds samples for the colors using its RGB color number. You can even look up complementary colors for any color you choose. Lastly, Anna and her team have also created an app called, Morpholio Journal, which is a simple sketchbook. With the launch of AR, it created an opportunity for the design industry. Additional to her partners the small Morpholio team has four part-time staff. Cost and Benefits of Morpholio Right now, Morpholio is available for $11.99 a year or $3.99 a month. It comes with a free week trial and there is an option for an extended trial. The free trial doesn’t include all the features so purchasing the pro app would be to your benefit. Morpholio Trace is $20.00 a year. Morpholio Journal is $3.99 a year. Morpholio Portfolio is free. These apps are available for the iPhone but, the iPad is where you really get to see the app in its full capacity. You are able to send clients jpegs or files for the boards you create for them. Morpholio apps are unique because people in the industry created them so they know what tools you need to make your design work. They have also been working really closely with Apple. Tim Cook, the CEO of Apple, used images of Morpholio Trace in his annual keynote. Branding for Morpholio Morpholio branded their apps by reaching out to well-known vendors in design such as Knoll, Herman Miller, Kravet, and Porcelanosa. This gave vendors a new place to launch their products. They are also looking to branch out to work with big companies as well as up-and-coming designers and vendors, so don’t be afraid to reach out. Architects and designers are finding morpholio through their Instagram page and they reach out to clients at events ,such as ICFF and Porcelanosa lunch and learns, which is a way to earn credits for different licensing. To learn more about Morpholio visit <a href="http://www.morpholioapps.com" rel="nofollow" target="_blank">www.morpholioapps.com</a> and follow them on Instagram at @morpholioboard. You can get notifications for the lunch and learns if you have the app downloaded. They do also send weekly emails to keep up everything Morpholio. Resources Benjamin Moore Porcelanosa Design Manager Universal Furniture Upcoming Events Modernism Week – Feb 15 – 25 Design Bloggers Conference – March 4 – 6 BD West – April 4 – 5 High Point Market – April 14 – 18 HD Expo – May 2 – 4 ICFF – May 20 – 23 NeoCon – June 11 – 13 Wrap Up

194 – Anna Kenoff: Morpholio Apps

Have you heard of the Morpholio Project yet?  Well, today LuAnn has something pretty cool to share with you. Morpholio is an IOS app and LuAnn has the co-creator, Anna Kenoff, with her, on the show. This app was designed as a tool for your presentations, for working with and collaborating and critiquing presentations, with your clients.  The news about this app has been featured in Wired, Fast Company, USA Today, ABC News, Arch Daily, Dwell and also a dozen other outlets. LuAnn really thinks that you're going to like this awesome and groundbreaking app for your design business, so listen in to find out more about how it can really save you time and energy! Anna,  is an Architect who found a need, while doing her work. Like many other brilliant people that have been featured on the show this past year, she gathered some of her smart friends and together and they built an answer to her problems. And so, Morpholio was born! Anna has had some really significant projects, as an Architect, including the Queen's library, in collaboration with New York City's Design Excellence Program, New York's first edible school yard, in Brooklyn and Public Farm One, commissioned by Moma PS One. She has a Master's in Architecture, from Columbia University and a Bachelor's of Science in Architecture, from the University of Virginia. Listen in now, to find out more about this really innovative new app and it's really awesome features for Designers.   Show highlights:  Anna explains what Morpholio is all about, what it comprises of and how she came up with it. Anna walks you through how a Morpholio Board will work for you, in real time, during a presentation. Anna explains some of the technicalities of working with the Morpholio Mood Board. Morpholio has a curated library of thousands of amazing pieces of furniture, fixtures, fittings and finishes. Anna explains how this works for you, when you're designing a Mood Board with Morpholio- and you can create and add your own library too. The really sophisticated and smart tools that Anna and her team create for iPads. Morpholio can really hold tons of information, in a much smaller format. Pinterest is such an important way that Designers and their clients communicate, so Morpholio has a portal directly to Pinterest. Morpholio has recently partnered with Pinterest, so it's the only app on the planet that they are allowing to portal into your Secret Boards. You can adjust the colors on the images, with Morpholio. The research mindset that Anna and her team started out with. How you, as a Designer, could use Pinterest in conjunction with Morpholio. You can actually manipulate the images when you import them into Morpholio. Morpholio is a really efficient tool for smaller businesses- and its almost revived the iPad! How to become a member of Morpholio. Go to #morpholioboard on Instagram and have a look! It really doesn't cost much, to use Morpholio. It's only $3,99 for the Entry Level App and $11,99 for the Pro Version.    Links:   The Morpholio website: www.morpholioapps.com   You can also find Morpholio on Facebook and Instagram

Have you heard of the Morpholio Project yet?  Well, today LuAnn has something pretty cool to share with you. Morpholio is an IOS app and LuAnn has the co-creator, Anna Kenoff, with her, on the show. This app was designed as a tool for your presentations, for working with and collaborating and critiquing presentations, with your clients.  The news about this app has been featured in Wired, Fast Company, USA Today, ABC News, Arch Daily, Dwell and also a dozen other outlets. LuAnn really thinks that you're going to like this awesome and groundbreaking app for your design business, so listen in to find out more about how it can really save you time and energy! Anna,  is an Architect who found a need, while doing her work. Like many other brilliant people that have been featured on the show this past year, she gathered some of her smart friends and together and they built an answer to her problems. And so, Morpholio was born! Anna has had some really significant projects, as an Architect, including the Queen's library, in collaboration with New York City's Design Excellence Program, New York's first edible school yard, in Brooklyn and Public Farm One, commissioned by Moma PS One. She has a Master's in Architecture, from Columbia University and a Bachelor's of Science in Architecture, from the University of Virginia. Listen in now, to find out more about this really innovative new app and it's really awesome features for Designers. Show highlights: <ul> <li>Anna explains what Morpholio is all about, what it comprises of and how she came up with it.</li> <li>Anna walks you through how a Morpholio Board will work for you, in real time, during a presentation.</li> <li>Anna explains some of the technicalities of working with the Morpholio Mood Board.</li> <li>Morpholio has a curated library of thousands of amazing pieces of furniture, fixtures, fittings and finishes. Anna explains how this works for you, when you're designing a Mood Board with Morpholio- and you can create and add your own library too.</li> <li>The really sophisticated and smart tools that Anna and her team create for iPads.</li> <li>Morpholio can really hold tons of information, in a much smaller format.</li> <li>Pinterest is such an important way that Designers and their clients communicate, so Morpholio has a portal directly to Pinterest.</li> <li>Morpholio has recently partnered with Pinterest, so it's the only app on the planet that they are allowing to portal into your Secret Boards.</li> <li>You can adjust the colors on the images, with Morpholio.</li> <li>The research mindset that Anna and her team started out with.</li> <li>How you, as a Designer, could use Pinterest in conjunction with Morpholio.</li> <li>You can actually manipulate the images when you import them into Morpholio.</li> <li>Morpholio is a really efficient tool for smaller businesses- and its almost revived the iPad!</li> <li>How to become a member of Morpholio.</li> <li>Go to #morpholioboard on Instagram and have a look!</li> <li>It really doesn't cost much, to use Morpholio. It's only $3,99 for the Entry Level App and $11,99 for the Pro Version.</li> </ul> Links: The Morpholio website: <a href="http://www.morpholioapps.com/" rel="nofollow" target="_blank">www.morpholioapps.com</a> You can also find Morpholio on Facebook and Instagram

217: Anna Kenoff - The Morpholio App For Your Interior Design Business