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Rohit Bhargava

55 Podcast Episodes

Latest 2 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava

Behavioral Grooves Podcast

Rohit Bhargava is on a mission to help everyone in the world become a non-obvious thinker. In this episode, he talks with us about how intentionality is the key to seeing the non-obvious and how he uses The Haystack Method to gather insights from the world. He also shared how he has become a speed-understander and the benefits that go with it. In 2011, Rohit embarked on the annual task of documenting the digital trends of the year, which after a decade, culminated in his book on megatrends in 2021 #1 Wall Street Journal bestselling author of seven books including “Non-Obvious Megatrends: How to See What Others Miss and Predict the Future” https://amzn.to/3mpkJgn. Rohit discusses with us how he analyses trends, not just on the superficial level, but digging deeper into the “why” question. Our conversation with Rohit is full of compelling insights about the human condition, unique analysis of the world around us, and actionable tips on how to train yourself to observe with intention. You’ll also get a quick education in contemporary Latin music and some head-scratching about why He-Man ever became a superhero in the first place. Two of Rohit’s books are currently being republished into new editions;  The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides) https://amzn.to/2OoxdbB The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides) https://amzn.to/3moIllg If you’re a regular Behavioral Grooves listener, please consider supporting us through Patreon. Thank you! https://www.patreon.com/behavioralgrooves © 2021 Behavioral GroovesLinksRohit Bhargava: https://www.rohitbhargava.com/ Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov Ali Pittampalli “Persuadable”: https://www.alpitt.com/ Henry Coutinho-Mason “The Future Normal”: https://henrycoutinho-mason.com/ Maysoon Zayid: https://maysoon.com/ Telemundo: https://en.wikipedia.org/wiki/Telemundo Dan Simons Invisible Gorilla video: https://www.youtube.com/watch?v=IGQmdoK_ZfY Tom Cruise “Cocktail”: https://www.youtube.com/watch?v=5YbjzztYbUo He-Man: https://en.wikipedia.org/wiki/He-Man Telemachus: https://en.wikipedia.org/wiki/Telemachus Meave Leakey: https://en.wikipedia.org/wiki/Meave_Leakey Dan Hill - Episode 151: https://behavioralgrooves.com/episode/dan-hill-phd-on-the-facial-coding-of-trump-hendrix-prince-gretzky-and-the-beatles/ Hedgefox: https://www.russellsage.org/sites/default/files/Vohs_intro_0.pdf BooksThe Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides): https://amzn.to/2OoxdbB The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides): https://amzn.to/3moIllg Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series): https://amzn.to/3mpkJgn  Musical LinksNeil Peart (Rush): https://en.wikipedia.org/wiki/Neil_Peart Fanny Lu: https://en.wikipedia.org/wiki/L%C3%A1grimas_C%C3%A1lidas Maná “Rayando del Sol”: https://www.youtube.com/watch?v=tY3O_Fbfjjs Carlos Vives “Cumbiana”: https://www.youtube.com/watch?v=baUk9YcCxBQ Carlos Vives & Shakira “”La Bibcicleta”: https://www.youtube.com/watch?v=-UV0QGLmYys Juaness “Es Por Ti | One World: Together” At Home: https://www.youtube.com/watch?v=-pgvjxtHBOg Coffitivity: https://soundcloud.com/coffitivity Topics6:37 Trends vs Fads 11:10 Haystack Method 13:18 Trends 19:15 Brave Enough to Change Your Mind 28:00 Non Obvious Brand 30:28 Spare Time 35:30 Rohit’s Inspiration 40:45 The Yellow Balloon Light Bulb 45:04 Naming 47:14 He-ManQuotes(6:37) ...trend is something that implicates behavior, which is very topical for us. And whereas a fad is just usually a thing or a platform, but doesn't always correlate to behavior. (7:55) ...a speed understander is someone who thinks about what to pay attention to as an end is intentional about what they choose not to pay attention to. (10:55) ...if you spend enough time gathering interesting, fascinating stories, instead of obsessing about why they're interesting or fascinating in the moment, then later on, you can start to spot the patterns that you would never have otherwise seen. (16:37) ...being observant is not a skill you're born with, or not born with. Being observant is a choice. (19:45)...being persuadable requires You to rethink those things, those assumptions, those points of view that you have. And I think the only way that anyone can do that is by not letting themselves be defined by the stands that they have taken. Because the more you see a stand that you've taken, or a belief or something that you've put out in the world as core to your identity, the less likely you are to change. (20:07) ...the more you see a stand that you've taken, or a belief or something that you've put out in the world as core to your identity, the less likely you are to change

1hr 17mins

11 Apr 2021

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EP 212: Rohit Bhargava - Take Advantage of Future Trends by Spotting the Non-Obvious

The Mojo Sessions

Rohit Bhargava is on a mission to help the world be more open-minded and assist us to see the non-obvious ideas. A Wall Street Journal bestselling author, Rohit's insights into upcoming trends are used globally by businesses such as the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, and NBC Universal, to discover what's next and set themselves up to win the future. Rohit spent 15 years in leadership with agencies Leo Burnett & Ogilvy and founded of the Non-Obvious Company to highlight future trends & innovations. What's not a trend, but we think or say it is? Trends are about the human, not the thing like a technology. Rohit explains. How does Rohit deal with the identity of being the non-obvious guy when an idea seems too obvious? What lesson did Rohit learn from the great David Ogilvy? What's his filter for curation? What's the Hay Stack method? How should we catagorise or qualify our ideas in the Hay Stack model? Why have we become what Rohit calls "observationally lazy?" We are suffering 'infobesity'. Is there a process or system we can use to be more intentional? What’s Rohit's internal narrative when he is out and about? Annie Liebovitz said we need to "learn to look." Would Rohit agree and how would he suggest we train for that? How does Rohit store his ideas for easy recall some years later? What's the process for speed understanding? Are writing skills something that we should consider improving? Is there an important trend Rohit is following that he thinks is critically important that is being ignored? Why does Rohit love the Olympics? How could we foster observation and creativity in our children as they grow? What's the author trying to say with the Non Obvious brand? What's his prediction for the future trend in podcasting? What's the Strategic Downgrade?   LINKS   Website for Rohit https://www.rohitbhargava.com   The Non Obvious Company website https://www.nonobvious.com   The Mojo Sessions website https://www.themojosessions.com   The Mojo Sessions on Patreon https://www.patreon.com/TheMojoSessions   The Mojo Sessions on Facebook https://www.facebook.com/TheMojoSessions/   Gary on Linked in https://www.linkedin.com/in/gary-bertwistle-helping-unlock-great-ideas-b5182011/   Gary on Twitter https://twitter.com/GaryBertwistle   The Mojo Sessions on Instagram https://www.instagram.com/themojosessions/   © 2021 Gary Bertwistle.  All Rights Reserved.

1hr 9mins

8 Apr 2021

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Intentional Branding to Build An Audience with Rohit Bhargava, Founder of the Non-Obvious Company

Founders Focus

Everyone and every company has a brand - think of it as what people say about you when you are not in the room. Brands evolve - sometimes over time, sometimes forced and sometimes by accident. Rohit Bhargava has been evolving his Non-Obvious brand and will share his strategy along with examples of playbooks you can use to be more intentional about your brand. Rohit helps inspire people to see what others miss and be more open-minded. He is the founder of the Non-Obvious Company and Ideapress Publishing.Watch the full session: https://bit.ly/3lhsJjcRead our takeaways: https://bit.ly/3tMR1VBHave feedback? Connect with Scott Case on LinkedInVisit foundersfocus.com to join the live video sessions, watch past sessions, and see what topics are up next.

42mins

16 Mar 2021

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Ep 10: Pt. 2 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava

The Transform Your Confidence Show

CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY? THEN THIS EPISODE IS FOR YOU!EPISODE 10: “Marketing Methods That Work In Today’s Overload Culture – Part 2”HOST: Our founder Raj GirnGUEST: Rohit Bhargava, founder of The Non-Obvious Company & IdeaPress PublishingHere’s a bit about Rohit: - Rohit Bhargava is the #1 Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing. - He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing.- He is has keynoted in over 32 countries and is on a mission to inspire more non-obvious thinking through The Non-obvious Company & the ‘Non-Obvious Insights Show’. - In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett. Highlights in this episode:✅ How can you market yourself to better position yourself for a job or promotion?✅ How to find a gap in the marketplace.✅ How to handle technological changes in the workplace that require marketing strategy pivots? ✅ What is the difference between marketing and sales?✅ How has marketing strategy changed in the technological era vs. the industrial era?✅ What are the advantages of marketing a new product or service that isn’t ready to go to market yet?✅ Why companies use celebrities to launch products? 📌 Subscribe on podcast platforms everywhere, search ‘The Transform Your Confidence Show’📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’#TheOpenChestConfidenceAcademy​ #RajGirn​ #Founder​ #TheTransformYourConfidenceShow​ #Podcast​ #Media​ #OnlineMedia​ #Online​ #RohitBhargava​ #MarketingExpert​ #Branding​ #ThoughtLeader​ #Publicity​ #PublicRelations​ #Entrepreneur​ #Leader​ #Leadership​ #Mindset​ #Communications​ #Marketing​ #Executive​ #Professional​ #NonObvious​ #StoryTelling​

39mins

24 Feb 2021

Most Popular

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Ep 9: Pt. 1 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava

The Transform Your Confidence Show

CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY?THEN THIS EPISODE IS FOR YOU 👇HOST: Raj GirnGUEST: Rohit Bhargava, founder of The Non-Obvious Company & Ideapress PublishingHERE’S A BIT ABOUT ROHIT:- Rohit Bhargava is the #1 The Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing.- He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing.- He is a pre-eminent voice and thought leader in everything marketing, and has keynoted events in over 32 countries.- Rohit is on a mission to inspire more non-obvious thinking in the world, for which he launched The Non-obvious Company.- This past year, he launched a popular podcast called the ‘Non-Obvious Insights Show’, which just closed out an online event called the Non-Obvious, Beyond Diversity Summit, which had over 200 speakers participate, on the state of diversity and inclusion in today’s world.- In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett.HIGHLIGHTS IN THIS EPISODE:✅ How is marketing strategy different than publicity strategy?✅ What are the main types of marketing and when should they be utilized?✅ Why is marketing considered the foundation of business growth?✅ Can a business grow without marketing?✅ Is there ever a point in a business, even in the very early stage, when marketing isn’t used?✅ At what stage of a business is marketing necessary, if it hasn’t been used in the early stages of development?✅ Is marketing needed if you’re famous or well-known?PART 2 WILL DROP WEDNESDAY, FEBRUARY 24TH📌 Subscribe on podcast platforms everywhere, search ‘The Transform Your Confidence Show’📌 Subscribe to our YouTube channel at 'The Open Chest Confidence Academy’#TheOpenChestConfidenceAcademy​ #RajGirn​ #Founder​ #TheTransformYourConfidenceShow​ #Podcast​ #Media​ #OnlineMedia​ #Online​ #RohitBhargava​ #MarketingExpert​ #Branding​ #ThoughtLeader​ #Public

42mins

21 Feb 2021

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Lessons from Failure, Key Learnings from the Worlds Best Business Leaders and Taking Safe Risks with Startup Playbook Founder, Rohit Bhargava

The Sachin and Adam Show

This week we sat down with the ever inspiring Rohit Bhargava. Rohit’s podcast ‘The Startup Playbook’ is ranked number 3 on iTunes and he has interviewed the likes of Malcom Turnbull and Cal Henderson (co-founder Slack). We spoke to Rohit about his experiences with failure, avoiding a linear career path, his learnings from guests and his passions for business. Rohit has had the opportunity to aggregate the wisdom from hundreds of the worlds business leaders and has his own experiences founding diverse businesses. His reflection and insights are extremely relevant for those considering stepping off the beaten track. Recommendations Atomic Habits- James Clear Can’t Hurt Me- David Goggins Masters of Scale- Reid Hoffman (podcast)

41mins

16 Feb 2021

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#0044 - Discussing Non-Obvious Trends with Rohit Bhargava

Startup of the Year Podcast

On this episode of the Startup of the Year Podcast, Frank Gruber talks with Rohit Bhargava about business, marketing, and his book “Non-Obvious Mega Trends.”    Rohit is an innovation and marketing expert and the founder of the Non-Obvious Company. He is also a Wall Street Journal best selling author of six business books and also teaches marketing and innovation at Georgetown University. His most recent book is titled “Non-Obvious Mega Trends” and it is the culmination of a decade of Non-Obvious trend books. You can buy the book at: www.nonobvious.com/megatrends   Rohit is hosting The Non-Obvious Beyond Diversity Summit on January 26 - 29th, where Frank will also be speaking about investing in diverse startups along with Courtney Caldwell of ShearShare, Travis Holoway of Solo Funds, Ash Kumra of Peak Mindful, Marlon Nichols of MaC Venture Capital, and Allyson Kapin of The W Fund. Find out more about the event and at: www.nonobviousdiversity.com   As always, we invite all of our listeners to get involved with our program by visiting: established.us/programs. This is the best way to get notified of the various startup opportunities that we come across while working with various partner organizations and in a number of ecosystems across the country.   Thank you for listening, and as always, please check out the Established website and subscribe to the newsletter at www.est.us   Checkout Startup of the Year at www.startupofyear.com/   Subscribe to the Startup of the Year Daily Deal Flow: www.startupofyear.com/daily-dealflow   Subscribe to the Startup of the Year podcast: http://startupoftheyear.libsyn.com/   Subscribe to the Established YouTube Channel: https://soty.link/ESTYouTube   *** Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.     Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.    The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.   Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year.  Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals.  Connect with us on Twitter - @EstablishedUs and Facebook - facebook.com/established.us/.

37mins

21 Jan 2021

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S1 E17: How a Bestselling Author Became a Successful Publisher. An Interview with Rohit Bhargava

The Make Books Travel Podcast

Today’s podcast guest is Rohit Bhargava. Not only is Rohit a #1 Wall Street Journal bestselling author, a much-demanded speaker worldwide on disruption, trends and marketing, and an adjunct professor of marketing and storytelling at Georgetown University, he has also co-founded his own publishing house: IdeaPress Publishing. 2 Seas Agency handles foreign rights in their books, whose topics mostly focus on business, marketing, leadership and creativity. Since we started working together in 2015 we’ve managed to secure hundreds of rights deals for them (alright, so much for the self-promotion!). I have been curious to know more about how Rohit evolved from being a published author to becoming a publisher himself and what impact this has, if any, on the books he publishes. His most recent book is called The Non-Obvious Guide to Virtual Meetings and Remote Work so I also wanted to pick his brain about how to best prepare for the virtual meeting marathon that lies ahead for many of us, in lieu of the physical Frankfurt Book Fair. SHOW NOTES Rohit's book recommendation: Cindy L. Otis, True or False: A CIA Analyst's Guide to Spotting Fake News (Feiwel & Friends, July 2020) About Rohit:  IdeaPress Publishing co-founder Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal bestselling author of seven books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.  Rohit has been invited to keynote events in 32 countries … and over the past few months, given more than 40 from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University. https://www.youtube.com/rohitbhargava

33mins

15 Aug 2020

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4 years of podcasting, burnout and breaking mental patterns & beliefs: Rohit Bhargava

The James Harrisson Show

My guest today is my good friend Rohit Bhargava, host of The Startup Playbook Podcast. He’s an angel investor, founded multiple businesses and is heavily involved in the Australian startup scene What you’ll learn from this interview: 1) How 4 years of podcasting has unlocked more opportunities than he ever imagined 2) Lessons learned from experiencing burnout and why it’s ok to take a temporary step back 3) Why he’s recently challenged and changed lifelong beliefs and mental frameworks around money, relationships and happiness Startup Playbook Podcast IG: @rohit_bhargava LinkedIn: rohbhargava Twitter: RohitBhargava7 e: rohit@startupplaybook.co

1hr 55mins

12 Aug 2020

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187 Rohit Bhargava Being Proactive is Not Being Quickly Reactive

Helping Sells Radio

If customer success is about being proactive and helping customers achieve outcomes and challenging customers to do their jobs better, then Rohit Bhargava’s book, Non-obvious Megatrends: How to See What Others Miss and Predict the Future, is the greatest customer success book of all time. I don’t say that lightly. I say that because Rohit’s book lays out precisely how to help customers in a more proactive and valuable way than you might be used to. It goes way beyond the usual "help customers use our software better so they can do their job and achieve their goals” mentality.  It provides a method and a discipline for helping customers see around corners and identify trends and navigate the market?  Rohit’s book will help you be an actual trusted advisor. As much as we’d like to think we do, we [customer success] don’t really do that. In the real world, I think we still sell software and then help customers use it.Non-Obvious Megatrends will help you add a layer of value you can provide customers above the help you provide with your software. Rohit has written the Non-obvious report book every year for the last ten years. Several years ago I read the fourth edition thinking to myself, “What if I could apply this process identify trends in my customers’ industries? How much more could I help them?"  I had that idea because Rohit doesn’t just write about trends that he identified in his research. He spilled the beans on his trend curating process and shows you how you can do it.  Notice the phrase trending curating. Not trend spotting. Not seeing trends.  Curating trends.  Rohit defines a trend as a "curated observation of the accelerating present." “Ah, so this is how I can become a visionary," I thought. "I don’t really have to see the future." All I have to do is apply Rohit's process, exercise some discipline, and practice observance. Then I can curate trends, too. And if I can do this with my customers in mind, I can really think about my customers even when I don’t have to. That’s being proactive: Thinking about my customers when I don’t have to. Rohit and I talked about this.  I asked “How can I really be proactive with customers when I have to think about the customer who just called me and wants to have meeting tomorrow?” Rohit suggests I think about being a great concierge. A great concierge will be continuously out there looking for new and interesting things to do Think about it.  It’s not just about googling a restaurant when a guest asks for a recommendation. It is knowing, ahead of time, that there is a great Italian place with outdoor seating by the park that has a 3 month wait for reservations…but you can get them in tonight because you built a relationships with the restaurant owner.  That’s being proactive and makes you prepared to be a great concierge. That’s being proactive. So that when a guest asks for a recommendation of great Italian  restaurants with outdoor seating by the park, you have an answer.  It's how you can say to customers in your next meeting, “That reminds me of something you said the last time we talked. You said this, and just the other day, I learned that from another customer, and I think you might like the other thing…."Be proactive. Rohit says that most of us think that being proactive means being quickly reactive.  But being proactive is thinking about someone when you don’t have to.  How can we think about customers when we don’t have to?  Rohit explains, “When we prep for a meeting, we think about what they might ask and prepare for that. Instead, we should ask ourselves, 'What will it take, in the first 5 minutes of this meeting, for my customer to say to themselves, ‘Wow I’m glad I took this meeting?’’" That’s a different kind of of question.  It's a question that makes you think ahead.  It’s not: What are they going to ask me so I can prepare all the answers.  It isn’t: Go through the check list and update the all one hour before the meeting.  It is: “How do I make them grateful that they even took the time to chat with me, in the first place?”  It is also: “That was an awesome use of my time?"  More about Rohit: Of course you should get a copy of Rohit’s latest and final edition of the non-obvious trends book, “Non Obvious Megatrends."  Rohit also has a new ebook out…and it’s free. It’s called, The Non-Obvious Guide to Virtual Meetings & Remote Work (When you Just Can’t Be There In Person). Get that free book here: https://www.nonobvious.com/virtual Get on the email list at helpingsells.substack.com

45mins

12 Jun 2020

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