House of Saka: Napa Valley's First Cannabis Wine by Co-Founder Tracey Mason
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In Episode 5: Tracey Mason, Co-Founder and CEO of House of Saka and one of my favorite bar regulars joins me for a conversation about the correlations of wine and weed. Tracey shares her process of creating premium products. Bridging two distinctly different industries of Wine and Cannabis. Resources: House Of Saka
House of Saka was founded in 2018 when cannabis industry insider, Cynthia Salarizadeh and wine industry veteran, Tracey Mason, came together with a mission to create the world’s most advanced line of luxury, cannabis-infused products made by and for women. Discovering a shared passion for wine, beauty products, and the boundless properties of the sacred cannabis plant, the pair assembled an unparalleled group of powerful females from both the cannabis and wine industries to help bring their mission to life and provide the foundation on which it could flourish. Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive-level marketing positions at some of the world's largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006 when she left to pursue her dream of running a small business.
This week’s episode is a corker (pun slightly intended), albeit without Oscar for the interview – sad times. Jonny was joined by Tracey Mason, CEO of House of Saka – a cannabinoid-infused drinks company based out of California. Pioneers of CBD & THC loaded wines - sourced directly from the famous region, Napa Valley - Tracey takes us on her professional journey describing what 30 years in luxury beverages did to equip her with the skills and knowhow to launch a fantastic cannabis brand!
Continuing our exploration into the growing cannabis beverage market, our guest this week on the Green Rush is Tracey Mason, Co-Founder and CEO of House of Saka. Founded in 2018 and with products officially launched in 2019, House of Saka is an up-and-coming luxury cannabis beverage brand in California made by women and for women. Our hosts Anne and Nick wanted to sit down with Tracey as House of Saka’s beverages are kind of an entirely new category as a grape-based drink (so kind of like a wine) but instead of alcohol, the beverages are CBD and THC infused giving consumers a familiar and quick onset feeling.As a former executive at drink powerhouse Diageo, Tracey has long been involved in the luxury beverage business and walked our hosts through the burgeoning cannabeverage marketplace. Covering branding/marketing, comparisons to the hard seltzer industry and House of Saka’s growth plans, Tracey illustrated the opportunity for beverages to make a dent in the edibles space, especially amongst new users. So don’t sit back, lean forward and enjoy! Tracey Mason, Co-Founder and CEO of House of Saka Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business.Links to guest’s social media: House of Saka Twitter: https://www.instagram.com/InfusedSaka/ House of Saka Instagram: https://www.instagram.com/InfusedSaka/ Tracey’s LinkedIn: https://www.linkedin.com/in/masontracey/ Links and Mentions: https://www.houseofsaka.com/ https://www.houseofsaka.com/purchase/ Show Credits:This episode was hosted by Anne Donohoe and Nick Opich of KCSA Strategic Communications.Special thanks to our Program Director Shea Gunther.You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing firstname.lastname@example.org. You can also connect with us via our social channels:Twitter: @The_GreenRush Instagram: @thegreenrush_podcastLinkedIn: https://www.linkedin.com/company/thegreenrushpodcast/ Facebook: https://www.facebook.com/TheGreenRushPodcast/ YouTube: https://www.youtube.com/channel/UCuEQkvdjpUnPyhF59wxseqw?disable_polymer=true
Jen Browne from MUN passed the RelaySA baton along to some truly excellent colleagues including Dr. Tracey Mason Innis. Tracey is currently the Director of Residence and Housing services at SFU. We had a chance to chat at the most recent CACUSS conference in Ottawa.