Disruptive Brand Marketing From A Consumer Lens – Hannah Robbins – EP47
The Page 1 Podcast
How seriously are you taking your branding strategy? Are you consistent and authentic with it? In this episode of the Page One Podcast, Luke Peters speaks with Hannah Robbins, a branding expert who has worked with major brands like Coca-Cola. She shares the tips to creating an authentic and consistent brand that communicates to consumers especially during the COVID-19 period. Listen in to hear how she helped in the rebranding process of the Maple Hill Creameries company and turned it around. Key Takeaways: How to be flexible, adaptable, and listen to what the consumer is saying in the marketing world during the pandemic. How to be consistent to create authenticity with your brand. How to define the core product and service to drive loyalty and purchase from the target customer. How to be specifically targeted through social media. Recognizing what your core values are to drive a scalable positioning for your business. Episode Timeline: [0:30] Intro [3:08] How COVID-19 is affecting the marketing world and how it is being handled. [5:33] Can a brand be humorous with Coronavirus when marketing? [6:42] The steps to take to create authenticity with your brand. [10:36] How to create your brand’s core values. [12:43] Why it does not matter to give back if your product or service is not performing well in the market. [15:33] She talks about how she helped revitalize the Maple Hill Creameries brand. [18:44] How long does the process of rebranding a company take? [22:06] How to maximize your budget and do specific targeting when rebranding. [25:34] What is PINCHme.com and does she do with them? Relevant Links: LinkedIn: https://www.linkedin.com/in/hannahrobbins/ https://PINCHme.com https://www.maplehill.com
03 // Praying about Online Dating (feat. Hannah Robbins)
From an Open House
After an inevitable update about Abby's hair, our friend Hannah Robbins (now Hannah Busko) joins us for a conversation about praying out loud and online dating. You'd think these things don't tie together, but just you wait to hear how Hannah makes it happen for us. How comfortable are you praying out loud? Do you despise online dating as much as Jami? Listen and find out on our 3rd ever episode!
Hannah talks competing with big brands and the importance of micro-influence, transparency and consistent messaging. With an impressive runway of marketing leadership at Walgreens, Kraft and Sara Lee, Hannah Robbins discusses the process of narrowing down a core consumer base to developing the most effective ways of tapping into them using today’s digital technologies.