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Franklin Madison Podcasts

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2 of The Best Podcast Episodes for Franklin Madison. A collection of podcasts episodes with or about Franklin Madison, often where they are interviewed.

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2 of The Best Podcast Episodes for Franklin Madison. A collection of podcasts episodes with or about Franklin Madison, often where they are interviewed.

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Create Detailed Member Personas for Your Credit Union | Franklin Madison

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Today’s podcast is all about marketing personas. You may have heard them referred to as a “member persona,”“buyer persona,” or “content persona”—and that’s because they are meant to be personalized to YOU and your marketing strategy. In our case, we’re talking about credit union member personas. These are semi-fictional representations of your ideal member-based on market research and the real data that you already have.
Dec 04 2018 · 20mins
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Blueprint for Smarter Marketing | Franklin Madison 2018

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How do you become a smarter marketer? In this discussion, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement. We will share key marketing tools that will help guide you through ever-evolving technology and industry trends and keep your credit union focused on what you need to grow your member base.
Nov 27 2018 · 15mins