Franklin Madison's guest appearances

Franklin Madison

The CU Lab with NAFCU Services

Nancy Dickey

DDJ Myers

Mastercard Podcast

OwlTail

Today’s podcast is all about marketing personas. You may have heard them referred to as a “member persona,”“buyer persona,” or “content persona”—and that’s because they are meant to be personalized to YOU and your marketing strategy. In our case, we’re talking about credit union member personas. These are semi-fictional representations of your ideal member-based on market research and the real data that you already have.

Create Detailed Member Personas for Your Credit Union | Franklin Madison

How do you become a smarter marketer? In this discussion, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement. We will share key marketing tools that will help guide you through ever-evolving technology and industry trends and keep your credit union focused on what you need to grow your member base.