Quit Things That Makes You Miserable with Colin Gray The Podcast Host
Unleash Your Focus
Colin is the founder of thePodcastHost.com - which is a website all about how to start and run a podcast - and also the founder of alitu.com - which is one of the easiest ways for anyone to record and edit a podcast, all right inside the browser. ____________________________ Dive in deep to understand your customer - get your FREE download here: https://www.avatarknowledgeblueprint.com/ My new marketing coaching program: https://unleashyourmarketing.academy/ More about Unleash Your Focus: https://www.unleashyourfocus.com/
How Colin Gray took his blog with high traffic and used it to grow a SaaS to $60,000 MRR
Big Break Software Podcast
Colin Gray, CEO, and founder of Alitu, talks about launching his startup and combining it with SaaS to hit $60,000 MRR. Listen to the podcast and grasp the lessons. The popularity of podcasting has been growing rapidly in recent years. Whether you are currently a podcaster or planning to become one, Alitu.com will come in handy. This efficient tool is ideal for podcasters who want to achieve excellent sound without being audio experts. Alitu allows you to automate complex audio aspects and features user-friendly drag and drop components to facilitate easy editing. Listen to Colin Gray in this podcast as he tells Geordie more about Alitu. What You’ll Learn What does Alitu do for its clients? How did Colin navigate the startup during its earlier stages? How Colin came up with the idea of an automated podcaster maker Importance of content as a marketing concept Why has Colin and his team maintained the same pricing package since they launched? How did Colin acquire customers when they first launched? Importance of affiliate marketing How Colin and his team identifies affiliates and their revenue share How is the conversion rate on Alitu from affiliates? How did the pandemic affect Colin and his team? In this Episode: Content is powerful, and Colin demonstrates this when he mentions that Alitu grew from the content they produced. Together with his team, they started writing blog posts to teach their readers how the platform worked and how they could create an excellent podcast. They would later venture into assisting people in creating podcasts on their own before developing the software. Colin ventured into podcasting through education. He tells Geordie that he was a trainer of lecturers in learning technology at the university for nearly six years. His main goal was to ensure that lecturers understood how to leverage technology to aid their students. Podcasting was one of the popular technologies then, and Colin’s team encouraged him to consider it. He would later love everything about it and incorporate it into his curriculum at the university. At the same time, he documented what he was learning on his blog, giving birth to the host.com podcast. Colin admits that podcasting back in the day was not as smooth as it is today. Find out his reasons from the podcast. Editing can be a time-consuming procedure that many people detest. Colin explains how the idea of starting Alitu.com crossed his mind, and you can find the details from the podcast. Colin says that he spent an entire year developing a plan for his primary business. He also focused on other aspects like content, agency, and affiliate. While Colin had a robust plan for the software at the end of the year, he was yet to start the development stages. At some point, he applied for funding to support his MVP, which he got and indulged in building the software. Still, Colin says he had to pay a third of the initial MVP cost and explain how he budgeted for the funding. Listen to the podcast to learn. Colin and his team got some regular clients from the MVP but continued growing content, which he says was their main income. Colin explains this concept further, which you can learn about from the podcast. What were the components of the MVP? Colin gives a comprehensive explanation of his MVP and the tools behind it, which you can only learn about by listening to the podcast. He says working on the MVP was not only exciting, but it also exposed him to coding even though he had no prior coding experience. Colin talks about how the MVP operates, and you can get all the details from the podcast. Platforms evolve with time and based on client needs. Sometimes clients may request specific features. How do Colin and his team handle such a situation? He answers this question in the podcast. According to Colin, most of their traffic was going to their blog, but they worked a way to direct it to the podcast. Find out how they did it from the podcast. At some point, Colin and his team experienced a surge in traffic on Alitu, and after that, they started growing tremendously. He explains the strategy they used. Every entrepreneur or marketing professional cannot miss the details in this part of the podcast. Colin highlights the months of November and December 2019 as the moment when they experienced their big break. There were multiple signups, and their client base grew in the first three months of 2020. He mentions that they are considering introducing higher pricing tiers soon. In conclusion, Colin says that podcasting is an excellent way of selling products because it develops trust among clients and entrepreneurs. Resources Alitu.com The Podcast Host Colin Gray LinkedIn
We are back with one of Meg’s oldest friends/basically sibling Colin Gray (musician Yurd) to talk about his many journeys in life, making music, and catch up after far too long! It’s a great one! Follow Colin: instagram.com/yurdmusic listen to his single here: https://open.spotify.com/track/7LuiloKznbVccxJRvb9aVQ?si=iJN0qh8AQESMp3LJzUvzUQ Follow us: Meg: twitter.com/megbunn instagram.com/megbunn Harrison: twitter.com/hhaarriissoonn instagram.com/hhaarriissoonn hhaarriissoonn.com Stream Harrison’s new song with his band baseball hat here: https://open.spotify.com/track/6myvurkgeYuauwbKreszDk?si=Y286EN1NRVyfAq5oUSbnHQ listen to Super Mind Exploder: Apple: tinyurl.com/smeapple Spotify: tinyurl.com/smespotify twitch.tv/mindsugar666 twitter.com/mindsugar666 instagram.com/mindsugar666
Guest: Colin Gray founder of The Podcast Host and Alitu: The Podcast Maker
OnLine with Bill Alexander
On this episode, Bill talks with Colin Gray founder of The Podcast Host and Alitu: The Podcast Maker. Colin started out in Astrophysics, before realising how much maths you had to do. Turns out Podcasting has less maths, but just as many puzzles!
In this bonus episode, Buzzsprout's Head of Marketing, Alban Brooke, sits down with Colin Gray to discuss Colin's new book "Podcast Growth: How to Grow Your Audience."Grab the book at ThePodcastHost.com/PodcastGrowthBookConnect with Colin on Twitter @colinmcgray and @thepodcasthostRecord your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.Review Podcasting Q&A in Podchaser to let us know what you think of the show.
Colin Gray on Why Podcasting is a Great Business Strategy - The ROI Online Podcast Ep. 39
The ROI Online Podcast
On this episode of the ROI Online Podcast, Steve talks with Colin Gray, the founder of The Podcast Host and Alitu, two tools that help make other podcaster’s jobs easier. Colin has been podcasting for over 12 years now and is knowledgeable about the trends within the industry as well as the best ways to make the most of your content. Colin started teaching lectures and realized that the best way to teach people was to give them information they can digest when doing other things, like taking a walk, driving, or cleaning their house. Easily consumable information became his life as he transitioned into podcasting at first at The Podcast Host and later, creating Alitu. The Podcast Host is a resource for anyone who wants to start a podcast but has absolutely no idea where to begin. Alitu was born from the biggest barrier to podcasting: editing. It’s an all-inclusive software for easy audio editing, recording, and exporting to your podcast host. The beautiful thing about podcasting is that it’s seen slow, steady growth over the last 15 years and so, theoretically will continue to do so for years to come. A great place for a business to start, according to Colin, is actually with a blog post. He thinks it’s important to repurpose content, to use your blog, turn it into a podcast, and record the video to post clips to YouTube. That way you’re searchable on the three biggest search platforms around: Google, YouTube, and Apple Podcasts. For businesses thinking of getting into podcasts, a great strategy is to think up the top 10 questions you get asked most often, and to create content is three forms—text, audio, and video—answering those questions. Your audience will find you more easily and trust that you can help solve their problems in the future. Colin offers advice on earning money from your podcast as well. First and foremost, start from the beginning with a strategy so you don’t alienate your audience. Then, you can look into sponsorship, affiliate marketing, or selling your own products—what Colin says is the most effective way to make money off an audience that already trusts you. You can learn more about Colin here:https://www.thepodcasthost.com https://alitu.com Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
41 // Ethics and Dark Patterns in Design with Dr. Colin Gray
Learning Experience Leader
Colin is an Assistant Professor at Purdue University in the Department of Computer Graphics Technology and he leads the UX Pedagogy and Practice Lab, which focuses on research at the intersection of design education, practice, ethics, and critical theory. Colin has worked as an art director, contract designer, and trainer, and his continued involvement in design work informs his research on design activity and how it is learned. Today we talk about: An introduction to the scholarly conversation around ethics, morals, values, and dark patterns The role of design judgment and character in the act of designingOverview and examples of the 5 dark pattern strategies that Colin’s team found in their research and how they might show themselves in learning designHow can we ensure we are good designers without resigning responsibility and joining the dark side? Dr. Gray Resources 👉 Research Paper: The Dark (Patterns) Side of UX Design 👉 Research Paper: Inscribing ethics and values in designs for learning - request download from Colin by sending him an email at email@example.com👉 Overview of Colin’s team’s Dark Patterns strategies: 👉 The Hall of Shame of Dark Patterns 👉 More about Dr. Gray Resources 👉 Evil By Design (book) 👉 Ethical Design Handbook (book) 👉 The Conscious Creative (book)Support the show (https://www.patreon.com/lxleader)
Ever thought about creating a podcast? Colin Gray from PodcastHost.com tells us about his online training program to teach you all the ins and outs of running a podcast to promote your business! Affiliate Link: https://www.thepodcasthost.com/academy/ref/22/?campaign=podcastWorkingWhileHomeschooling (Thank you for your support of my business!) We appreciate our Listener Supporters! For more info: https://anchor.fm/workingwhilehomeschooling/support Find Me on the Internet: Website – WorkingWhileHomeschooling.com Facebook – https://www.facebook.com/WorkingWhileHomeschooling/ Twitter - twitter.com/WorkWHomeschool Instagram - instagram.com/working_while_homeschooling/ LinkedIn – www.linkedin.com/in/juliemendez --- Support this podcast: https://anchor.fm/workingwhilehomeschooling/support
Colin Gray has been helping people set up and run successful podcasts for more than a decade. He runs The Podcast Host website and also hosts his own podcast, The Podcraft Podcast. In the interview James Deeney speaks with Colin Gray about some of the fundamentals of podcast planning.
WTR Discussion: Colin Gray, Podcasting to Grow Your Business
Wealth Tactic Rebels
In order to grow a business, a lot of people take interest in creating a podcast where they get to talk about their niche and promote their services. But what does it actually take to get started in developing a successful podcast channel? A common roadblock that people run into when starting their podcasts is a lack of specificity in what they are trying to get across. Today, WTR welcomes Colin Gray, founder of The Podcast Host. In this episode, we will discuss the tools that you can use to further your success in terms of podcasting.Ingenious tactics to accumulate wealth, for people who see things differently.Colin GrayWebsite: https://www.thePodcastHost.comWebsite: http://hostileworlds.netLinkedIn: http://Uk.linkedin.com/in/colinmcgrayFacebook: https://www.facebook.com/thepodcasthostTwitter: http://twitter.com/thepodcasthostYouTube: https://www.youtube.com/user/colinmcgrayNOTES[00:26] Kevin: Today's we're joined by Colin Gray, founder of The Podcast Host[00:58] Today, we're going to be talking about podcasting to grow your business[01:03] Would you give our listeners a little background about where you came from and what inspired you to get to where you are today?[01:22] Colin: I was a teacher back in the day. I taught lectures how to use technology in their teachings[01:38] I was asked to learn how podcasting works so that I could teach it to the lectures[01:57] It's so personal; the attention is great (people can listen for a while)[02:48] Today, we teach people how to run a podcast[03:04] The whole aim is to make podcasting easy and to help anyone run their own podcast if they want[03:53] Kevin: Why do you think podcasting is so important for any business owner today?[03:58] Colin: The complaint I hear most often from people who want to start a podcast: how do I differentiate? How do I get more customers to find us?[04:26] In terms of blogs, it's hard for you to get your personality across (you have to be a really good writer to convey who you are as a person)[04:45] In terms of videos, you can start to get your personality across more so people can find out about you, but it's hard to make (a lot of technology needed and intimidation)[04:57] In terms of podcasts, it is a way that you can create some content that shows people your personality, why you're different from your competition, and it's really easy to make[05:15] Very personal (connect with people... trust building)[06:04] Attention (people listen for a long time)[08:24] Kevin: What would our listeners need to get started if they want to start a podcast channel?[08:31] Colin: You actually don't need a lot, you can start really simply[08:37] People procrastinate on starting their podcast (worrying about insignificant things)[08:48] You need really simple gear to get started so there's nothing stopping you from recording[09:02] USB microphone[11:00] The most important thing for your first 10-20 episodes is consistency[11:30] The easiest possible way is to literally press record on your smartphone and speaking into your phone if you have a decent smartphone[11:57] If you're using cheaper gear, make sure you're in a good environment for recording[13:24] There's something tangibly different about recording a practice episode you know will never be published and recording something that you know will be published[13:50] Don't worry about the quality of your episodes when you start, you'll eventually get better[14:06] Kevin: What kind of software do they need to get going?Colin:[14:12] Audacity is a free audio editor (easy to learn)[14:38] If you want to learn how to use Audacity, we have a course of 5 videos or so on my YouTube channel[14:57] Adobe Audition is a more professional audio editor[15:06] Paying nearly $30/month[15:13] Alitu[15:31] It all depends on what your priority is (whether you're willing to pay a little extra, spend a bit of extra time on it, etc.)[17:19] Kevin: In terms of hosting, what do you suggest people do when they're doing research and trying to look for hosts?[17:28] Colin: The host is important because that is what delivers your episode to the world[17:42] You do need a separate podcast hosting platform[18:18] Buzz Sprout[18:30] Captivate[18:50] Transistor[20:43] Kevin: When you're developing your show, what metrics can you use to figure out how well your show is doing?[20:48] Colin: Any good podcast host will give you download metrics so you can see solid numbers of how many people are downloading your show (not that useful though)[22:13] Small numbers can transfer just fine with podcasting though (particularly because podcasting is such a high conversion rate)[22:45] Downloads don't actually tell you if people are listening and for how long their listening[23:01] Engagement with your listeners[23:03] Measures the quality of your show a lot better[23:08] Asking people to get in touch (with hashtags)[23:33] Get specific (sparks a thought in people's minds and makes it easier for them to respond)[24:06] Mention your listeners names (gains loyalty and they're more likely to continue to listen to your content)[25:15] Kevin: Before we close for today, I'm going to ask you for a value bomb, which is in your experience, what is something our listeners can look to avoid doing and what they can do about it?Colin: They should be focusing on[25:39] The simplicity (people usually make it far too complicated)[26:16] Don't compare yourself to others, don't use downloads as a success metric[26:29] Differentiation/ Uniqueness (start specific, then branch out if you'd like)[29:19] It's okay to rebrand your podcast[29:42] Kevin: Anything else you would like to say to our listeners before we close for the day?[29:46] Colin: If anyone is interested in making podcasting a bit easier, it would be cool of you to try out our Alitu app (alitu.com)