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Kevin Donlin Podcasts

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10 of The Best Podcast Episodes for Kevin Donlin. A collection of podcasts episodes with or about Kevin Donlin, often where they are interviewed.

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10 of The Best Podcast Episodes for Kevin Donlin. A collection of podcasts episodes with or about Kevin Donlin, often where they are interviewed.

Updated daily with the latest episodes

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730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin

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Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He’s been delivering sales gains of over $1 million to entrepreneurs — online and offline — since 1998 and here's here to tell us how to:

Retain clients
Be relevant
Be available
Offer more value than everbefore
Talk care of YOU

Resource

Previous appearances: www.marketeroftheday.com/289 and www.marketeroftheday.com/500
Kevin Donlin's Site clientcloningsystems.com
Jun 23 2020 · 39mins
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7 Ways to Protect Your Business During Coronavirus with Kevin Donlin

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Kevin Donlin is a copywriter, marketing advisor and author of 3 books. He's been delivering sales gains of over $1 million to entrepreneurs -- online and offline -- since 1998

Top 3 Value Bombs:

1. Don't get a customer just to make a sale; keep serving that customer and take care of them.

2. Think of what you can give away today when people are worried - something that can start a conversation today and that may lead to a sale tomorrow, or a month from now.

3. If you do most of the 7 actions, you're going to add more value to the marketplace than you ever have before.

Download the playbook and request a FREE 20-minute problem-solving session with Kevin – ClientCloningSystems.com/fire

Sponsors:

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Apr 15 2020 · 39mins

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Ecommerce Guru Kevin Donlin

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Kevin Donlin the owner of Client Cloning Systems shares the highlights of his entrepreneurial journey.

Aug 13 2018 · 26mins
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Copywriting Secrets Revealed With Kevin Donlin

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How can you use words to sell? Kevin Donlin joins "Small Business Stacey" to share his latest and greatest copywriting tactics to grow your small business.

Episode Transcript

http://smallbizmarketingspecialist.com/show42

Currently Featured Marketing Programs:

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May 13 2018 · 40mins

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500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

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Kevin Donlin returns to the Marketer of the Day for the 500th episode!
He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.

He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.

For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.
Resources

Marketing Multipliers (membership site, reply to initial email with "Robert Plank 500th episode")
Kevin's previous Marketer of the Day interview
Marketing Multipliers: 11 Simple Tools to Grow Your Business (book)
Client Cloning Systems: Get More Clients Like Your Best Clients
Kevin Donlin on LinkedIn
Feb 16 2018 · 31mins
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#096: Kevin Donlin - Kevin has been involved in marketing since 1994, and has since been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions.

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Kevin Donlin has been involved in marketing since 1994, and has since been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions.

He’s been interviewed by major media outlets and is the author or co-author of 5 books, including the new book, “Marketing Multipliers.”
Nov 09 2017 · 31mins
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Ep. 75 – Marketing Makes Sales Easy with Kevin Donlin

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“I don’t make money in my underwear but I do make it in my undershirt.”

Today my special guest on the podcast is Kevin Donlin. Kevin is an author, a copywriter and a marketing optimizer.

In this episode, we talked about marketing multipliers, video handshakes, the difference between sales and marketing, and how you can get over the fear of selling your product/service by asking yourself the right questions.

I know there are solopreneurs, entrepreneurs, freelancers and consultants out there who need this information to bring their businesses to the next level and attract new clients to their business, so please share this with your network by clicking any of the social buttons above.

What is marketing?

In my view, marketing is finding horses and sales is asking them to drink. If you can get thirsty horses and lead them to a pool of crystal clear mountain water, and it’s cold, and it’s a hot summer’s day, it’s not hard to make that sale.

The job of marketing is to do the prep work and to come up with the right offer, find the right way to reach the right market at the right time, and then the sales take care of themselves.

Marketing makes sales easy

The way to make selling easier is to – that’s what the job of marketing is. If you handle the marketing correctly, the sales often will take care of themselves.

It was Peter Drucker who said: The aim of marketing is to make selling superfluous. Meaning, if you pick the right market, the right audience, and you put the right offer in front of them at the right time, the sales largely take care of themselves.

An example would be if you’re a girl and you’re selling girl scout cookies. Who are the first customers that you call? Just a rhetorical question, but I’ll bet you’ll get this.

If I’m a 12-year-old girl scout, who do I ask to buy first?

…It’s going to be mom and dad. The girl scout instinctively picks the ideal market and she makes the ideal offer, “Daddy, will you buy my first box of cookies?” Well, there’s a 100% closing sale on that sale, because she has picked the right market, made an irresistible offer and the price is right.

Characteristics of a marketing multiplier

  • Small actions, not huge technological systems
  • Typically low cost or no cost
  • Often tangible

How do you do sales and marketing as a non-sales/marketing person?

For anyone who’s listening, if you don’t like to sell yourself, you’re self-conscious – that’s fine. That’s normal. Just start thinking, “How can I get in front of ideal prospects – more of them? How can I make an irresistible offer that everyone’s going to say YES to?”

When you get those parts right, then it’s just a matter of how do I want to reach them? Is it online, offline, in-person – what? It can make your selling superfluous. That’s the way I approach marketing.

Mentions

Connect with Kevin on LinkedIn

Client Cloning Systems

Marketing Multipliers Blog

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Buy Marketing Multipliers: 11 Simple Tools to Grow Your Business by Kevin Donlin on Amazon, or get it for FREE at http://www.marketingmultipliers.com/

Jul 05 2017 · 34mins
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GMS 65 - The Importance of Quality Copywriting with Expert Kevin Donlin

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There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

See acast.com/privacy for privacy and opt-out information.

Jun 08 2017 · 30mins
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Kevin Donlin – Marketing Multipliers

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Kevin Donlin has been in marketing since 1994, when he sold one of the first ebooks. Since 1998, he’s been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions to clients. He's author or co-author of 5 books, including the new "Marketing Multipliers.

Kevin Donlin Vroom Vroom Veer
A jock in high school; also got highest score in his city college entrance exam
That test score earned him $250 per month; beer money!
Started teaching English in Japan; got to write text books too; created a job
Made Fedex.com in 1994; looked up UPS boxes too and did a little marketing for FedEx
Thought about being a high school teacher; decided it wasn't for him after subing for two years
Created the Paper Email by printing an email and mailing it to Seth Godin; Seth called!
Marketing Multipliers are a low/no cost tool to greatly increase effectiveness of marketing
Kevin Donlin Links

Marketing Multipliers Website

Get a Free Copy of of Kevin Book Marketing Multipliers Book if you sign up for your free month and reply to the email and tell Kevin you heard this on Vroom Vroom Veer.
Jun 05 2017 · 52mins
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ALM 153: New Marketing Strategies – Kevin Donlin

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Kevin Donlin has been called an “accidental pioneer” of online marketing, having sold one of the first ebooks on Usenet in 1994. From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. … Continue reading →

The post ALM 153: New Marketing Strategies – Kevin Donlin appeared first on ACT LOCAL.

Jun 14 2016 · 36mins