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Dave Chesson Podcasts

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42 of The Best Podcast Episodes for Dave Chesson. A collection of podcasts episodes with or about Dave Chesson, often where they are interviewed.

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42 of The Best Podcast Episodes for Dave Chesson. A collection of podcasts episodes with or about Dave Chesson, often where they are interviewed.

Updated daily with the latest episodes

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SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson

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Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year.

"What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book."

Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem."

BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book.

"Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish.

Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content.

Show Notes

  • [02:29] Why SEO is important when you want to sell more books. 
  • [04:26] How Publisher Rocket sells more books. 
  • [06:40] Validating your book idea before you start writing a book with Publisher Rocket.
  • [08:02] Learn how to use BISAC code when marketing your book. 
  • [09:48] Using Publisher Rocket to validate a book idea and set up for success.
  • [13:16] Discovering kindle keywords to get your book found on Amazon.  
  • [17:05] Questions to ask when researching keywords. 
  • [18:06] Why it's important to make sure your keywords fit your book.
  • [20:26] Two ways that categories help with your book. 
  • [23:31] How to set up and run Amazon ads.
  • [27:30] Biggest mistakes people make with Amazon ads.

Links and Resources

Sep 09 2020 · 35mins
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Episode 021: How to Successfully Self-Publish on Amazon - with Dave Chesson of Kindlepreneur

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If you want to successfully self-publish your book, you need to know how to market it. But where do you start? How do you beat the algorithm and get your book in front of new readers? Preferably without spending a lot of $$$? Dave Chesson (book marketing Jedi and founder of Kindlepreneur.com) is here to answer that very question.

Dave's mission is to help indie authors take their book sales to the next level. He is the creator of Publisher Rocket, a software that does the work for you and shows you what's really going on in the Kindle store. In this interview, Dave demystifies some of the common struggles that indie authors face and pulls back the curtain of Amazon to show us how to successfully self-publish our books.

Dave's FREE Amazon Ads course: https://courses.kindlepreneur.com/courses/AMS

Publisher Rocket: https://authorabbieemmons--rocket.thrivecart.com/publisher-rocket/

Dave's website: https://kindlepreneur.com/

Want to support the show + get a shout-out? Visit https://www.patreon.com/thekateandabbieshow

Like this episode? Give us a nice rating and tell us what you thought.
Connect with Kate on Instagram (@lonehawkwriter) or her blog: https://www.heretocreateblog.com/
Connect with Abbie on Instagram (@makeyourstorymatter) or her blog: https://www.abbiee.com/

Sep 07 2020 · 51mins

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Ep:34—An Interview with Amazon Expert & Author, Dave Chesson

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On this episode of the Main Street Author Podcast, I interview Amazon book publishing expert and author, Dave Chesson.

Dave served in the U.S. Navy for 11 years and today is a world-renowned expert on helping people create successful self-published books. He is the founder of Kindlepreneur.com and Publisher Rocket and the author of eight books.

Using what I learned from Dave, my brand new book, The 100-Page Book became an Amazon #1 Best Seller in both print and Kindle in a number of business categories.

Learn more about Dave by visiting Kindlepreneur.com.

Aug 13 2020 · 24mins
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Marketing on Amazon with Dave Chesson

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Through dissecting the website's algorithms, understanding the relationship between keywords and sales, and applying an entrepreneurial mindset, master coder Dave Chesson has gained a solid understanding of how to market a book on Amazon. Chesson is the mastermind behind Kindlepreneur, an online blog and podcast that shares his extensive marketing knowledge with authors around the world. He is also the creator of Rocket, a self-publishing software that provides authors with useful analytics and keyword suggestions for their books. Links to Kindlepreneur and Rocket can be found below.

From Kindlepreneur.com:

When I’m not lightsaber dueling with little Jedi, or sipping tea with princesses, I’m testing new book marketing tactics, and helping authors improve their book sales. I'm also the creator of Publisher Rocket, a software that helps authors see what's really going on in the Kindle marketing, and thus pick better keywords and categories to help them sell more books. I’ve worked with multiple New York Times bestselling authors like Ted Dekker and the marketing team behind L.Ron Hubbard, as well as top writers like Pat Flynn and Jeff Goins. To help all writers learn the art of book marketing, I created Kindlepreneur as a free source for authors with the sole goal of giving you everything you need to take action, and see results.

Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.

Join international bestselling author J.D. Barker and indie powerhouse, J. Thorn, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.

In this episode, you’ll discover:

  • Why Amazon ads require effort to maintain
  • Why keywords matter
  • When to use a subtitle
  • How to understand the buyer’s process
  • The importance of making consistent sales over time


J. D. Barker - http://jdbarker.com/

J. Thorn - https://theauthorlife.com/

Dave Chesson - https://kindlepreneur.com/who-is-dave-chesson/

Kindlepreneur - https://kindlepreneur.com/

Rocket - https://publisherrocket.com/

Save Indie Bookstores - https://www.saveindiebookstores.com

Music by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep

Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.com

Contact - https://writersinkpodcast.com/contact/

“Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/

*Full disclosure: Some of the links are affiliate links.

See acast.com/privacy for privacy and opt-out information.

Jun 29 2020 · 50mins

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Heard it Through the Rosevine #7 - Interview with Dave Chesson

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Dave Chesson is the creator of Kindlepreneur.com and Publisher Rocket. He is an expert on helping authors optimize their keywords and discover the right keywords for both their book’s metadata and also for Amazon advertising. Having worked with such authors as Orson Scott Card, Kevin J. Anderson, Ted Dekker and more, his tactics help both Fiction and Nonfiction authors of all levels get their books discovered by the right readers.


Support this podcast: https://anchor.fm/blackrosewriting/support
Apr 03 2020 · 49mins
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Episode 12 - How to Write Book Ad Copy That Sells with Kindlepreneur's Dave Chesson

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Write Your Best Book, Episode 12

Are you struggling with writing advertising copy for your books? Are you pounding your head against the wall trying to come up with a great back cover blurb or what to say in social media ads about your book? This show is for you! I’ve brought in the expert, Dave Chesson of Kindlepreneur, and we sat down to discuss all the key points, tips, and tricks to writing amazing ad copy that will help you sell more books!

In this episode, we will:

  • Learn exactly what we mean by “ad copy”
  • Learn how to write social media posts that sell books
  • Learn words to use and not to use when writing ad copy
  • Learn the language that MUST be in your ad copy if you want to sell more books

Hosts & Guests

Host – Christina Kaye

Guest Host – Dave Chesson, Kindlepreneur

To Connect with Dave Chesson


Kindlepreneur on Social Media

Facebook - https://www.facebook.com/KindlePreneur

Twitter - https://twitter.com/DaveChesson

Book Plug of the Week – RETURN TO ME by Melissa MacKinnon


To Contact Christina Kaye:



For a Consultation with Christina Kaye


To Follow Christina Kaye




Mar 20 2020 · 45mins
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How to Sell more Books and Build your Brand Dave Chesson

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For many aspiring writers, the idea of publishing a book can be so romantic. Simply write a book and readers will magically fall in love with it, you get paid an obscene amount of money, and you instantly become famous!

The hard truth is that it's simply not true. That kind of thing only happens in the movies.

However, the good news is that in today's ripe market, you can become a full time author by adopting to the way the market works.

There are some misconceptions about the publishing world that many writers believe, including that only a traditional publishing contract is the only way to success (we bust that myth).

One person who does know how the industry works is Dave Chesson, founder of Kindlepreneur and Publisher Rocket software.

Listen to what Dave has to say in our interview and be inspired to spread your message by becoming a best selling author.

SHOW NOTES:  http://bit.ly/MimikaTV50

Feb 25 2020 · 27mins
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How to Rank in Amazon Search Results with Dave Chesson

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Learn Amazon SEO tips and tricks with guest Dave Chesson.

The post How to Rank in Amazon Search Results with Dave Chesson appeared first on Author Media.

Feb 03 2020 · 37mins
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The Debut of Launch Pad with Dave Chesson

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Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. 

But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems.

The main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity.

Enjoy this episode and by all means, employ the techniques! Also, if you like it, please consider reviewing (or just rating!) I'm putting so much into this pod revamp and would be so grateful for any and all support.


Jan 01 2020 · 45mins
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SEO With Dave Chesson and the most Awesome SEO Blueprint Ever Conceived in Broad Daylight!

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Zbooks SEO Podcast Interview with Dave Chesson,

In this podcast+post we cover:

  • The SEO Blueprint for Authors
  • Finding and Targeting Keywords
  • Keyword Tools
  • Amazon Associates
  • Website Monitoring and Metrics
  • The Future of Ebooks
  • Disappearing Camels!
"I may not be a best author, but I am a best selling author."-- Dave Chesson, Kindlepreneur click to tweet!http://ctt.ec/0Gn_f

Last week I had the excellent opportunity to interview a non-fiction AND SEO master, the one and only Dave Chesson of Kindlepreneur.com! If you are not familiar with SEO, it's "Search Engine Optimization", and it's the difference between a "Disappearing Camel" or a "Steady Stream".  ???What???

You see most authors don't want to bother with a complicated website, they just want to publish in Amazon and let Amazon "do the rest". 

BIG mistake!

The Question is: Do you want a disappearing camel, or a steady stream?

Your author website is your hub, everything you do in cyberspace should point back to your website.

And when you get your SEO right, it will supply a steady stream of sales, instead of the "disappearing Camels" you get when you launch a book in Amazon or do an occasional promotion.

SEO is NOT easy, but if you ask me, I LOVE this technique as compared to "just" publishing in Amazon. And it can make a non-profitable book in Amazon, profitable on your blog!

Listen to Dave's valuable and surprisingly awesome information in the podcast, for example how he uses Amazon Associate links to research who his target readers REALLY are, and when you are done, check out The Most Awesome SEO Infographic Ever Conceived in Broad Daylight! Brought to you by Dave and myself. 

It's hyperlinked to all the goodies so click around to your heart's content -and yes- some of those are my affiliate links, so if you like what I have made, and it adds value to your process, please use them!

This is the most awesome SEO BLUEPRINT FOR AUTHORS and at the same time the most effective compilation of the best resources and links to take you step by step from SEO Noob to SEO MEISTER and make your books PROFITABLE!


Download The Full Hi-Res Graphic and Link List HERE

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Oct 27 2019 · 1hr