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Matt Diggity

25 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Affiliate Marketing SEO - Matt Diggity

SEO Podcast With Chris Palmer Marketing

Affiliate Marketing SEO - Matt Diggity SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing  Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support


18 Jul 2022

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Matt Diggity Talks To Us About Affiliate SEO - Episode 041

The SEO Show

We're joined by none other than Matt Diggity this week to talk all things affiliate SEO.Affiliate marketing is a topic we haven't really gone in to on the show until now, but it's an exciting part of the SEO world and something you can realistically use to generate 6 figures in revenue a month, as Matt covers.Matt is a well known name in the SEO world, whether it's running his blog Diggity Marketing, his YouTube channel, or over at his training group The Affiliate Lab. He's also the man behind the Chiang Mai SEO Conference.Our chat touched on the key things you need to know about using SEO and affiliate marketing together. Enjoy.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalcoCheck out our content on Youtube


15 Jun 2022

Similar People

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How to Perform SEO Tests with Matt Diggity

Niche Pursuits Podcast

How can you know when you make a change to your website that it’s not hurting your rankings in Google? Well, you can set up SEO tests. Today, I’m excited to share my recent interview with Matt Diggity where he drops some serious knowledge bombs as it relates to SEO tests, affiliate marketing, ranking in Google, and much more. Why SEO testing? Well, there’s a lot of noise in the SEO industry. You can listen to one expert or you can listen to another person and not know if they’re an expert. And of course you can try to listen to Google. How do you know what SEO strategy is the best for your site? Listen to the full episode to hear some of the SEO tests that Matt has performed and how you can set up your own tests.


15 Feb 2021

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MSMP 83: Matt Diggity on Better Management

Mads Singers Management Podcast

It’s often said that a business is a way for the founders and employees to bring their theories to life.  Sometimes those founders have enough energy and vision to drive multiple businesses.  Today’s guest for the Mads Singers Management Podcast is Matt Diggity and he is very much one of those types of founders.  His businesses include (drum roll): Diggity Marketing (a blog about digital marketing), Leadspring (a firm that builds authority, monetizes, and eventually sells affiliate websites), Authority Builders (a backlink service), Search Initiative (a client-facing SEO agency), Affiliate Lab (a course that teaches the background of the services that Leadspring offers, for the DIY type), and Chiang Mai SEO (during times when gathering in numbers is permitted).If you were paying any kind of attention to that impressive resume, you’ll see that Matt has a lot of SEO superpowers and is simply deploying them in multiple ways.  In order for him to do that effectively, he’s got to have great management skills.  That’s actually how our paths crossed originally.  I came out to one of his team’s in-person events to give them some management training.  I covered a lot of what I talk about in my management course, with a special emphasis on 1 to 1 meeting and recruitment.  Those two activities, apart from the day-to-day management tasks, like strategic thinking and networking, comprise the very heart of great management.Matt shared how much he loves assigning responsibilities, rather than tasks, when he delegates.  I agreed, saying that if team members are clear on the expected outcome, they can feel free to tweak the process in order to get to that outcome.  Delegation also assumes knowing where someone is coming from, and I think DISC can go a long way to helping people solve that problem.  Matt noted that he liked DISC because unlike Meyers-Briggs, which gives you 16 possible variants, it only has four measurements to examine.Part of how you can get to understanding the urgency of delegation is auditing your activity: seeing how you are spending your time and noting what kind of income those activities generate.  When you see that laid out it becomes so much easier to let tasks go that you simply don’t have to do, not least of which because you are nowhere near the best person in your company to do those things.Despite all that he’s got going on, Matt is mindful of parenting and he had a lovely thought for current and aspiring parents: “There is no amount of time that is ‘enough’ to spend with your child.”  Enjoy this conversation!Key Learning Points:1. Matt notes the revelation of there only being two main functions of management once things get put in place - 3:082. Mads reminds listeners that if you can’t take a month off, you don’t have a business, just a glorified job - 4:503. Mads emphasizes the ineffectiveness of doing tasks that should be outsourced - 8:154. Mads talks about the “boxes” that DISC helps create - 15:305. Mark shares the helpfulness of assigning responsibilities rather than tasks - 20:156. Mark underlines that delegation assumes A-players - 31:257. Mads discusses an alternative way of framing a job search - 34:358. Matt tells listeners a key lesson about parenthood - 39:15 Resources Mentioned:The Algebra of Happiness by Scott Galloway Connect with Matt DiggityDiggity Marketing


3 Feb 2021

Most Popular

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How Matt Diggity Grew 2 Sites to Nearly $100,000 a Month with Link Building and EAT Strategies

Niche Pursuits Podcast

Matt Diggity is someone that has been buying, building, and growing affiliate website for a long time. In fact, I had him on the podcast about a year ago to discuss some of his background. Since then, I've stayed in touch with Matt and he started sharing more and more about the recent success of a couple of websites that he purchased. These 2 sites have gone from making less than $1,500 a month combined to nearly hitting his goal of $100,000 per month (combined earnings) before the end of this year! And all of this growth has happened in less than 2 years. How did he do it?  Well, that's the focus of this brand new interview that I'm releasing today. We dive into tons of SEO strategies, but we focus mostly on E.A.T. (Expertise, Authority, and Trust) and Link Building.


26 Oct 2020

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Ep.471 ~ A 7-figure SEO Location-Independent Business in 4 Years ~ Matt Diggity

The Business Method: Interviews from the World’s Top Entrepreneurs & High-Performance Experts 🎧

Matt Diggity~ Founder of Diggity Marketing ~ Current Series ~100 Interviews with 100 Major Influencers “Just start tracking everything. Just gather all the data you can in whatever activity you do.” Matt Diggity Today Matt Diggity joins us to share how he built a 7-figure SEO Location Independent business in four years. Matt is the founder of Diggity Marketing a very well respected SEO company that gets their clients ranked ASAP to catapult their business. ​ On this episode, Matt and I chat about a few things that hit home for location-independent entrepreneurs. We talk about the home-based/travel life balance and Matt shares why he prefers a 60/40 split. Matt digs into the science of building and maintaining a 7-figure business with plenty of travel involved. Lastly, he shares about where SEO is headed and ways you can manage your SEO to get better results. 01:31: Why Matt Loves Chiang Mai? 02:50: Who is Matt Diggity? 06:15: What Diggity Marketing and Lead Spring Offer 09:19: Mastering Tracking and Testing 11:06: Tracking SEO 13:35: The Future of SEO vs. Google 15:39: Will Google Ever Fill Search Results with Only Advertisements? 16:09: What’s the 80/20 of SEO vs Google Ads? 18:07: Balance Work/Travel with a 7-Figure Location-Independent Business  Honorable Mentions:'The 4-Hour Work Week' by Tim Ferriss Matt’s SEO Conference ​Contact Info:http://diggitymarketing.com/ http://leadspring.org/ http://diggitymarketing.com/chiang-mai-seo-conference/ Website:  https://www.thebusinessmethod.com/matt-diggity Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po


16 Sep 2020

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20. Matt Diggity QUITS his 9 to 5 job and becomes a VERY SUCCESSFUL Online Marketer

Hasta La Vista Boss Podcast

Today will hang out with Matt Diggity. He's an amazing marketer that I admire and respect a lot. We'll chat about how he's making money online with Affiliate Marketing and how he became so good at it. Plus other topics I want to pick his brain on. We're going to find out how he did it so we can try to replicate his success!😃🎁👕 Get your Hasta La Vista Boss Favorite Merch Here:https://www.redbubble.com/people/HastaLaVistaBos/explore?asc=uHere's the full hangout on YouTube: https://youtu.be/kbqr0ENyVqQFind out more about Matt►► https://DiggityMarketing.com/►►https://Authority.builders►►https://ThesearchInitiative.com►►https://AffiliateLab.imContent writing FB groups/cultofcopy/https://www.facebook.com/groups/cultofcopy/The hiring book Matt mentioned:https://amzn.to/2Dem73vMatt's post about SEOs fav bookshttps://diggitymarketing.com/list-of-seos-favorite-books/Matt's Backlinks Blueprinthttps://diggitymarketing.com/backlink-blueprint-timeline ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬*** TRAINING, SERVICES & TOOLS I PERSONALLY USE & RECOMMEND1. Learn How To Build A 5 Figure Niche Site With Doug Cunnington►► https://hastalavistaboss.net/recommen...2. Learn On-Page SEO with the SEO Genius, Kyle Roof►► https://hastalavistaboss.net/recommen...3. Local SEO Dominance: Learn Local SEO with Jason Wright►► https://hastalavistaboss.net/recommen...4. Do you want a “Done For You website”? Human Proof Designs might be the perfect solution►► https://hastalavistaboss.net/recommen...5. Get Fast and Reliable Hosting with Siteground►►https://hastalavistaboss.net/recommen...*** Disclaimer: Those are affiliate links which basically means that if you end up buying any of those programs or services, I will get a commission at no extra cost to you. Thank you and I love you❤ That's how I can keep the family fed and the bills paid. Gracias 😍▬▬▬▬▬▬▬▬▬▬▬▬▬▬WATCH OUR MOST POPULAR VIDEOS:►► 2 Years Doing Affiliate! Am I Rich? https://youtu.be/LiAOx0p__oc►► How my friend Marty quit his job https://youtu.be/dinMMpNEtyo►► Kyle Roof OnPage SEO Course Review https://youtu.be/7Fur1xb_HiU►► Doug Cunnington Review https://youtu.be/GEq3UmqAYPw►► Free Keyword Research Extension https://youtu.be/nZQEi9J3s7Q►► How to use Surfer SEO https://youtu.be/fhDRQc6_Vu0▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬FOLLOW US ON SOCIAL MEDIA! ►► Join us on Facebook: https://www.facebook.com/groups/Hasta...►► Blog: https://HastaLaVistaBoss.net►► Twitter: https://twitter.com/IwillFireMyBoss►► Reddit: https://www.reddit.com/user/HastaLaVi...►► Follow HastaLaVistaBoss on Instagram : https://www.instagram.com/_hastalavis...►► I love to answer questions on Quora: https://www.quora.com/profile/Hasta-L...►► Leave us a Review on Google My Business: https://g.page/hasta-la-vista-boss?gm▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬DO YOU LIKE THE VIDEO PRODUCTION? HERE’S MY GEAR:►► Webcam: https://amzn.to/2SSekxs►► Mic: https://amzn.to/2SKR7NL►► Mic Scissor Arm Stand: https://amzn.to/39vEdsZ►► Headphones: https://amzn.to/2QDIBgZ►► Laptop: https://www.utopiacomputers.co.uk/►► Laptop Ventilated Stand: https://amzn.to/2QGGB7A►► Monitor: https://amzn.to/2SIzUEN►► Studio Lights: https://amzn.to/39xyJhy►►Light bulbs: https://amzn.to/2MOGSnX►► Software: https://obsproject.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬WHAT WE’VE TALKED ABOUT TODAY?How fast you can make money onlineHow long it can take to create an online businessDigital entrepreneurshipHow to start a side hustle and quit your jobdigital marketing for beginnersaffiliate marketingside hustle ideas to make moneyhow to start a side hustleprofitable side hustleeasy side hustle ideas to make moneyquit the 9 to 5

1hr 6mins

5 Sep 2020

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Expert Level SEO, Buying/Selling, and Dance Battles [with Matt Diggity] - FF018

The Fall Forward Podcast with Emilia Gardner

Super grateful to have the chance to talk to Matt Diggity of Diggity Marketing (as well as LeadSpring, Authority Builders, The Search Initiative, and the Chiang Mai SEO Conference) about all of the things that he knows and does (that I could fit into a 45 minute chat). You can find about more about Matt (and all the work he does across a bunch of different platforms) here:https://diggitymarketing.com/https://leadspring.org/https://affiliatelab.im/ (his course)https://www.facebook.com/groups/thelabresults/ (Free FB group)https://www.youtube.com/channel/UCP5A5lVxaT7cO_LehpxjTZg (his youtube channel)Matt reached out to me a few months ago to chat about the Income Store situation, and offered to help in any way he could. Lacking any real task for him to do, I asked if  he'd want to come on the channel to talk about what he knows all about. The honest truth was that at the time I was talking to him, I didn't really understand the breadth of his knowledge, (SEO, running successful businesses, building teams, buying and selling websites, website operation, building vs buying, launching a successful course, Facebook groups, Youtube).Then I started looking up all his work and I was shocked at my ignorance, because so much of his content was so quality and helpful. Some of it went over my head too, but that's okay. But I realized also that he'd be a great person for people who follow my content to get to know, simply because he just obviously knows his stuff and he is in the trenches. Not just selling a course after one win. He's in it, day in and day out. When chatting with him, I honestly had to just make sure to cut myself off after a reasonable amount of time, or I could literally have picked his brain for hours. You can find this interview on my youtube channel as well, if you want to see  our smiling faces. https://youtu.be/JNsAp6x0f6w


25 Jul 2020

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E6 Part 1: Matt Diggity on Levelling Up

Website Investing from Investing.io

On this episode, I speak with Matt Diggity from: * Diggity Marketing* The Search Initiative* Leadspring* Authority Builders* Chiang Mai SEO Conference* Affiliate SEO Mastermind Facebook Group* Affiliate Lab CourseAs you will hear, Matt is a boss-level SEO and website flipper.In this part 1, free subscribers get the first 30 minutes; paying subscribers also get part 2 in their RSS feed. To access just hit the button below.EPISODE SPONSORThis podcast is sponsored by Ezoic, an AI-driven platform built for publishers to optimize ad revenue and maximise site speed.Part 1 Show NotesMatt does his website flipping within Leadspring LLC - a US-based company which hires the best from all around the world. They focus on hardcore affiliate, but have started to dip into lead generation. Actually the foundation of the company, with Kurt Philip from Convertica, was to focus on lead gen sites but they soon pivoted into affiliate SEO. They created a program called Leadspring Launchpad where they would JV with people who had got their site to a certain point and then would take over and split additional profit 50-50 (a similar model to what I used to do with Flipping Websites, now at Alpha Investors. The Launchpad is pretty much closed down now other than for exceptional opportunities. Matt’s SEO Site Flipping FormulaMatt does have a formula that they are getting solid results from, but states it changes every day. With all the new projects that they start they are going with acquisition - acquiring existing websites already ranking / pulling in traffic and making some revenue.Step 1 - Super AuditThe first thing Matt does when acquires a new site is a super audit - a very thorough technical SEO overview, content optimization and conversation rate optimization. It’s not about backlinks at this point (although will do a backlink audit and disavow). The super audit tells them how ready the website is to work on it. After running the audit, they let websites sit for a month or so to see what happens. If a website skyrockets (i.e. increased revenue from $1K/m to $4K/m) they will give it full attention right away, but if it’s a marginal improvement then most likely the site has some kind of filter / google algorithm penalty and they need to wait until the next google update to verify that they have done the right things, and that they will get a return on their efforts. Step 2 - Content & LinksWhen a site takes off they start pouring on the typical process of content and links and continuously keeping an eye on things so that everything is technically sound along the way. Step 3 - List Building & YoutubeSomething changes around the $10K/m mark where the website becomes a bit more of a business so they invest more to protect it.They do a couple of things at that point such as capturing leads through lead magnets, creating an automated email follow up series. They try to create a big list so can have traffic on demand, and get an audience into their own hands. They have also been playing around with Youtube channels, getting influencers to represent their sites to show Expertise, Authority & Trust to protect against future Google updates. Step 4 - Experts & BacklinksWhen the sites hit $20K/m, they continue with the influencers and try to get experts as staff in terms of content review and then:At this point we go absolutely bonkers with backlinks.Step 5 - FlipWhen they feel like they have maxed out the niche they will look to flip. Deal Size & ROIMatt needs any acquisition to be making at least $100/m, which proves that a website has broken through a threshold where it will work. Smaller sites in the $100/m to $1K/m range will generate a greater ROI from the same level of investment. At the lower end, marketplaces such as Empire Flippers won’t sell them so it’s more about negotiating with the seller and making them feel better about parting with their hard work. I think it’s fun to take something from level 3 to level 60, if we are using a role playing game strategy, rather than level 40 to level 60. Matt doesn’t track ROI on money invested into sites as the prices of backlinks vary between years:We just try to go as fast as we can at all times and we know it’s always going to work out in the end as this is affiliate SEO, there are no better margins on the planet as far as I’m concerned.His MO is to buy sites between $5K - $20K but has paid over $100K before. Acquisition FiltersWhat he’s looking for are:* Backlinks - a mostly whitehat backlink profile. The quantity of links doesn’t influence the decision; having very hard to get links does.* Rankings - some decent keywords on page 1 (Google isn’t going to put websites on p1 that they hate)* Traffic graph - making sure it doesn’t have any recent penalties or devaluations * A niche he wants to be in (more below)* Branded domain name where you can really expand and potentially become a household nameMatt doesn’t consider the amount of content that comes with a website, especially if the content isn’t created to your own standard as it becomes more investment to fix up. At this deal size, he doesn’t want to buy a site where the traffic is super dependent on just one URL, but spread across 5 pages would be enough for him. And just because the content you’re buying may be good, it’s not likely to be 6 months to a year from now, as search intent and algorithms change - on his own websites he’s auditing the content all the time. Health, Wealth & RelationshipsMatt states that he is very picky about the niche and tries to stay within these major three categories. Health (spent the most time in): diet, weight loss, fitness, muscle building etc.For wealth: crypto, real estate etc.He has not touched relationships yet.He states that he did break his rule about 9 months ago where he acquired a general Amazon review site in the home niche such as gearhungry.com (which he states sold for 8 figures). But the recent Amazon commission structure changed that idea. Operational CapacityMatt likes to keep Leadspring boutique level, managing anywhere between 6-10 authority sites at a single time, as any single website can get to 20-30x of your normal-sized website. They also like to keep headcount at a boutique level, having 2-3 main project operators, as find that staying agile and small is better suited for an industry that is completely changing all the time and you need to make fast decisions.Matt only brings on a new website after they have flipped an old one.Sourcing DealsMatt sources deals from Facebook groups such as Flipping Websites but if he is going after a particular niche he will do outreach to existing sites that are ranked on p2 or p3 and making them a proposal. He finds the response rate from affiliate site owners is very low, however. Doing MagicWhen you’re investing in a website, one of two things can happen:* You see ranking increases right away. This means you had some technical SEO issues, content that needed optimization, or backlinks that needed to be built (when the site had low authority) that the algorithm didn’t need to refresh in order to reward you with. When this happens the website is ready for them to work on as has validated itself. * The website just doesn’t move that much, indicating that somewhere in a past algo update, Google devalued the site for a certain reason and you’re going to have to wait until the next algo refresh to see if the hard work you’ve been doing will pay off. Until then, the site is not ready for further investment. When to ExitMatt takes the sites as far as they can go, and looks to sell when they have maxed out the keywords to target. He has a site in the general health and wellness niche where the sky is the limit so has invested heavily into it. If they were to niche down into sub-topics of fitness, they would have less to talk about and you’d cap out earlier. In general, Matt invests 60% into links and 40% into content. When a site really starts to take off they are publishing a new post a day which could be 1K to 2K words dependent on what the search is asking for, and typically paying about 6c a word. Therefore, likely spending $2K-$3K a month on content for a typical site and backlinks could scale up to $4K/m in a site’s growing phase. Then when you come out of the growth phase, you can scale back the investment in backlinks, as a lot of links will start to naturally come in. At that point, 80% of further investment would be content.Matt would typically be looking to flip a site within 2 years, as long as the average last 6 months is at the highest level. Max ROI growth is in year 1; ROI actualization in year 2. In which case if you can max out content in year 1 you could flip quicker as content is now considered an asset and not an expense with brokerages.Episode 6 Part 2In part 2 of this conversation:* How to win from Google updates* Why Matt does not like to use 301 redirects* How Matt is leveraging influencers on Youtube and Instagram* How we both see the future of website investing as individual assets (e.g. social profiles) that can be acquired and bundled together * I ask Matt whether he would hold websites within his own personal investment portfolio Part 2 is for paying subscribers, you can access by hitting the button below.Enjoyed this episode or have any questions? You can leave a comment at the bottom of the web version of this post. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investing.substack.com


19 Jun 2020

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EP 48 - Affiliate Marketing, SEO and Running An Online Business With Matt Diggity

The HUSTLR Podcast

Welcome back onto the HUSTLR podcast. Today I have a superstar hustler on the show. HIs name is Matt Diggity and we’ve met through a Facebook mastermind group about SEO started by the guys at Authority Hacker.  If you’re an SEO - you’ll definitely know this guy. For those of you who doesn’t know Matt, he is one of the biggest authorities in SEO - check out his blog at diggitymarketing.com (i’ll put that in the show notes below), an established affiliate marketer who has made millions of dollars online across many different industries, he runs a very high-level SEO agency called The Search Initiative. I consider him one of the best SEOs in business now and I’m sure you and I both can learn something from this episode. Stay tuned!For more episodes like this, check out https://www.hustlr.com/podcast.Support the show (https://www.hustlr.com/podcast)


26 Feb 2020