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Nadia Boujarwah

16 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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Dia & Co’s Nadia Boujarwah On Reimagining Retail Returns

Tech Transformation

On this episode of Tech Transformation, we’re talking about getting the right fit, the right recommendation, and – most importantly – the right returns process. We’re talking with Nadia Boujarwah, Co-Founder and CEO of Dia & Co, an inclusive apparel retailer that considers itself just as much of a tech company as it does a retailer. We dig into AI, Gen Z, and virtual try-on tech, and we get details on Dia’s TikTok strategy.  Listen to learn:  •The future of sizing and try-on technology•How Dia & Co has rethought returns to encourage the process•Learnings from engaging with and selling to Gen Z •Advice for brands and retailers on being more inclusive •Why Dia & Co recently acquired 11 Honoré 

24mins

29 Jun 2022

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Dia & Co's Nadia Boujarwah: 'We're at the beginning of the next renaissance of plus-size fashion'

The Glossy Podcast

Eight years ago, Nadia Boujarwah launched fashion styling and e-commerce company Dia & Co to cater to women wearing sizes 10-32. This customer segment has long been neglected, but according to Boujarwah, brand interest in serving the demo is at its height.“The social calls for inclusivity have never been more pronounced,” she said on the latest Glossy Podcast. “Inclusivity has really moved into the limelight in the last two years."She added, "We're hopeful we're at the beginning of the next renaissance of plus-size fashion, where both the social imperative and the inventory availability finally meet”.Old Navy recently laid the foundation for such a renaissance by launching inclusive sizing, pricing and merchandising across its women’s product portfolio. Of course, not every brand can afford to make such an investment in the category -- but doing so isn’t needed to forward progress, Boujarwah said.“Our advice to brands is to just start [offering plus-size options],” Boujarwah said. “As long as the customer knows they’re on a journey with you – where things are going to get better, and that is communicated clearly – the endpoint doesn't have to be today.”In addition, Boujarwah discussed Dia & Co.’s strategic use of data, approach to fundraising and evolving business model.

43mins

30 Mar 2022

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‘Bringing the market to its full potential’: Dia&Co’s Nadia Boujarwah on growing the $21B plus-size market

The Modern Retail Podcast

Online apparel marketplace Dia&Co is trying to tap into the $21 billion inclusive sizing market.Within the last few years, more brands have begun introducing a wider range of sizes. But according to co-founder and CEO Nadia Boujarwah, most businesses are only scratching the surface. Boujarwah joined the Modern Retail Podcast this week and spoke about Dia&Co, as well as the current state of plus-size apparel.Dia&Co has been around for six years, and has witnessed big shifts in brands’ plus-size strategies. “If you look at what the supply side of the [plus-size] equation is doing, it is remarkably anemic,” Boujarwah said. “About less than 20% of apparel dollars that are spent in the U.S. each year are spent in those sizes.”Her company has been trying to change that. Inclusive apparel has had its ups and downs over the last few years. Between 2018 and 2019, more brands were entering into the space than ever before, Boujarwah explained. But the coronavirus changed a lot of product roadmaps. Throughout that time, Dia&Co was focused on bringing a platform that women could trust to provide clothing choices in many sizes.Now, said Boujarwah, more brands are once again doubling down on plus-size options, which is giving Dia&Co a helpful boost. What’s more, there’s a large and growing group of plus-size influencers that Dia&Co has been tapping. Currently, the company partners with upwards of 500 influencers every month.Though Dia&Co has dabbled in building its own brands, Boujarwah said the company is primarily focused on connecting customers with other apparel giants like Madewell and Wacoal -- as well as helping those brands better market their plus-sized offerings.With that, Dia&Co has a huge opportunity at its fingertips, said Boujarwah. “We have always been a multi-branded retailer and a multi-category retailer. So our audience is broad,” she said. “Within that, we can serve different price-points.”

37mins

17 Feb 2022

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Ep 69 "You deserve to have fun with fashion" with Nadia Boujarwah

Peach, Please! PLUS SIZE COMMUNITY I SELF LOVE I FAT POSITIVITY I SIZE ACCEPTANCE

Hey peaches! Welcome to another episode of the Peach, Please! Podcast! This week I have such a special treat for you! I am talking to Nadia Bourjarwah, the Co-Founder and CEO of Dia & Co, the leading clothing and lifestyle brand for style in sizes 10-32. Nadia Boujarwah is the Co-Founder & CEO of Dia & Co. Growing up, Nadia struggled to find stylish clothing in her size. She knew she wasn’t alone, so she teamed up with her Harvard Business School classmate Lydia Gilbert to transform the shopping experience for the 100 million plus-size women in America. Dia & Co stylists work with top brands — from industry staples to up-and-coming young designers — to provide each customer with curated looks to suit her unique style and shape. Dia has a dedicated and diverse customer base crossing all 50 states and more than 80 percent of ZIP codes. Prior to founding Dia & Co, Nadia worked as an investment banker at Perella Weinberg Partners, and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. With a Cuban mother and a Kuwaiti father, Nadia hails from both Miami and the Middle East, and is currently based in New York. Check out Dia & Co at www.dia.com and on Instagram @diaandco And you can connect with me in the following ways: IG, TikTok and Twitter @katieiswinnen Email me! peachpleasepodcast@gmail.com Bye peaches!

1hr 2mins

8 Sep 2021

Most Popular

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Ep 77: Eyelashes and Bathing Suits with Nadia Boujarwah

Gee Thanks, Just Bought It!

Dia and Co. founder and CEO Nadia Boujarwah knows a little bit — okay, a lotta bit — about plus size clothing, bathing suits, and wedding dresses. Plus collagen in her coffee, GrandeLash on her eyelashes and much more.Follow along with recs (and share your own via DM) on the “Gee Thanks, Just Bought It!” Instagram: www.instagram.com/geethanksjustboughtitpod and shop all of our recs here: https://shoplist.us/geethanksjustboughtit and here: https://www.amazon.com/shop/geethanksjustboughtit Mentioned on the show:Dia and Co bathing suits: https://fave.co/3oZRuSYVital Proteins Collagen: https://amzn.to/3wJ6bfNGrandeLash Serum: https://myshlf.us/p-88830GrandeLash Brow Serum: https://myshlf.us/p-88831 Top 8 Best Selling Products in the Gee Thanks! Community in 2020!8. The Hot Tub ($529): https://amzn.to/3aYP1TO7. Digit for saving: https://digit.co/r/GeeThanks?ab6. Rakuten for cash back while you shop: https://www.rakuten.com/r/CAROLI33174?eeid=281875. Universal Standard: https://fave.co/3l5KtN74. LED Lights: https://amzn.to/2WZO9WG3. Home Comforts: https://bookshop.org/a/9875/97807432728652. The Revlon One Step: https://amzn.to/3o96cFO1. The Garden Witch Overalls (Size up!): https://amzn.to/383oGltSubscribe to Hotline Skin, a twice monthly newsletter about skincare product recs from Jolie: https://www.geethanksjustboughtit.com/hotline-skin Subscribe to Flavor of the Week, a weekly newsletter featuring one product we love, why we love it, and where you can get it. It’s free! https://geethanks.substack.com/p/hello-flavor-of-the-week As always, reach me at Caroline@geethanksjustboughtit.com, @geethanksjustboughtitpod on Instagram, or leave me a message at 424-245-0736.  Hosted on Acast. See acast.com/privacy for more information.

1hr 7mins

28 May 2021

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Nadia Boujarwah | Episode #270

The Chenese Lewis Show

Nadia Boujarwah is the Co-Founder & CEO of Dia&Co. Growing up, Boujarwah struggled to find stylish clothing in her size. She knew she wasn’t alone, so she teamed up with her Harvard Business School classmate Lydia Gilbert to transform the shopping experience for the 100 million plus-size women in America.Dia&Co stylists work with top brands — from industry staples to up-and-coming young designers — to provide each customer with curated looks to suit her unique style and shape. Dia has a dedicated and diverse customer base crossing all 50 states and more than 80 percent of ZIP codes.Prior to founding Dia&Co, Boujarwah worked as an investment banker at Perella Weinberg Partners, and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. With a Cuban mother and a Kuwaiti father, Boujarwah hails from both Miami and the Middle East, and is currently based in New York.

31mins

22 Sep 2020

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Nadia Boujarwah: Dia&Co

SelfMade Stories

Nadia Boujarwah is the co-founder and CEO of Dia&Co, the leading plus-size retail service. Dia&Co has incredible company culture and fans who love what Dia brings to the community. Nadia talks openly about her journey from the very beginning of how she went about building her business.

23mins

6 Nov 2018

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Episode 76: It's All About Endurance Training - Nadia Boujarwah, Dia&Co

Positively Gotham Gal

Nadia Boujarwah is the Co-Founder and CEO of Dia&Co -- a shopping and styling resource for plus-sized fashion. Nadia and I talked about how she took her career from investment banking analyst to starting her own business, and all the hurdles in between.

31mins

7 Oct 2018

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Episode 6-Nadia Boujarwah

Big Things with Zach Miko

Nadia Boujarwah went from not being able to find a prom dress for her high school prom, to being the CEO and Co-Founder of Dia & Co. Zach sits down with this incredible entrepreneur to talk about plus fashion, body positivity, and Dia & Co.'s rise to be an industry leader.

53mins

12 Mar 2018

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20VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Nadia Boujarwah is the Founder & CEO @ Dia & Co, the startup that provides premier plus size clothing and styling for women. To date they have raised over $20m in funding from some of the best in the business including the likes of Alfred Lin @ Sequoia and the team @ NextView Ventures. Prior to Dia&Co Nadia was the CFO and COO @ Frieda and Nellie and also enjoyed time in the marketing and strategy team @ Diane von Furstenberg. In Today’s Episode You Will Learn: 1.) How Nadia made her way from HBS grad to founding one of the hottest e-commerce companies of the day backed by Sequoia, Dia&Co? 2.) Why does Nadia believe that the biggest opportunity for value creation is through category creation? What does Nadia mean when she discusses category re-architecture? How does she think of the inherent cons (CAC, consumer education, distribution etc.) 3.) Despite the likes of Sequoia being invested now, the first year of Dia gained no institutional money. Why does Nadia think this is? What was the inflection point for VC interest? Is there anything that Nadia would change about how she has run the fundraising process? 4.) What does Nadia suggest as some core solutions to ensuring that more females become VCs? How does Nadia believe this will impact the types of companies that are being funded and built? What remain the core issues today? 5.) How does Nadia differentiate between customer centricity and customer devotion? Why is this so crucial in today's proliferated world of e-commerce? How does Nadi and Dia determine with data, the extent to which they achieve their customer devotion targets? Items Mentioned In Today’s Show: Nadia's Fave Book: Competing Against Luck As always you can follow Harry, The Twenty Minute VC and Nadia on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Cooley are the global law firm built around startups and venture capital.  Since forming the first venture fund in Silicon Valley, Cooley has formed more venture capital funds than any other law firm in the world, with 50+ years working with VCs. They help VCs form and manage funds, make investments and handle the myriad issues that arise through a fund’s lifetime. So to learn more about the #1 most active law firm representing VC-backed companies going public. Head over to cooley.com and also at cooleygo.com. Zoom, fastest growing video and web conferencing service, providing one consistent enterprise experience that allows you to engage in an array of activities including video meetings and webinars, collaboration-enabled conference rooms, and persistent chat all in one easy platform. Plus, it is the easiest solution to manage, scale, and use, and has the most straightforward, affordable pricing. Don’t take our word for it. Zoom is the top rated conferencing app across various user review sites including G2Crowd and Trust Radius. And you can sign up for a free account (not a trial!). Just visit Zoom.us.

25mins

16 Feb 2018

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