Episode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)
Sound in Marketing
Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use. Believe me when I say we are no where near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do. You already know your customer and you probably already have the data at hand. The difference and true power of voice marketing is that you’ve probably never had a customer that’s talking to you in the moment. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat. You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at email@example.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
DAVE ISBITSKI RETURNS!Today we are talking to Dave Isbitski, the Chief Evangelist for Amazon Alexa. And we have a deep discussion on the transition to a remote work society, why self branding is more important than ever before, and tips and tricks for dealing with difficult emotions.All of this, right here, right now, on the Modern CTO Podcast!
Episode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)
Sound in Marketing
Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground in this episode and the next exploring lots of real world usages for smart speakers in both personal and business use. We started as an auditory society. Talk wasn’t cheap. Talk was incredibly valuable. Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat. You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at firstname.lastname@example.org. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Dave Isbitski of Amazon - Voice is first technology my parents are as excited about as my kids
One on One Interviews
In 2016 I did my first presentation on Amazon Alexa and Echo, and at the time there were about 700 skills available. Today there are over 100K. And hundreds of millions of Alexa-enabled devices. So, since most of us are spending more time than ever in our houses, I wanted to catch up again with Dave Isbitski, Amazon’s Chief Evangelist for Alexa and Echo. In a pretty extensive chat we had on LinkedIn Live recently, Dave shares some of the stories of how people are using Alexa/Echo and smart assistants in general during the Covid-19 pandemic, why he thinks voice technology is uniting generations, and how he sees voice playing a major role in the PC (Post Covid) era.
Episode 60, Voice in Education, 3.15.20 with Dave Isbitski, Chief Evangelist at Amazon Alexa
Voice in Education
Episode 60 is a long one! 30 minutes of chatting with Dave Isbitski, Chief Evangelist for Amazon Alexa. Dave is a pioneer in the voice industry and has a Project Voice aware to prove it. In episode 60, Dave chats with Julie about how he began in the voice industry, where Alexa has been, where it is going and the intersection of Alexa and learning.
048 - Dave Isbitski - Power of Alexa for Marketing - Pt. 1 of 2
Beetle Moment Marketing Podcast
Dave Isbitski, Chief Evangelist, Amazon Alexa, on the power of Alexa for marketing, part 1 of 2.Dave and Emily talked about why voice is a departure from previous technology (leaving Tap, Type, & Swipe - entering Voice First) and how you can harness Alexa to learn more about your customers. Plus: how you can use voice as the ultimate frictionless up-sell. Full show notes and web player hereWe also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found? Friendly reminder: please mute your Alexa device before listening.1-Click listen in your favorite podcast appSHOW NOTES:2:05: Dave has worked in web and mobile for decades: what is different about voice?3:40- “Voice cuts across all industries. From finance to CPG…” You’ll see people talking about voice in finance, then doctors and healthcare professionals about what does voice mean for patient care? And you’ll see others ask what does it mean for shopping and pay? Brand ask what it means for them and customer?3:32 “Every technology I’ve ever talked about has always had training, we had to teach customers how to do this first before they can tell us what they want.” - DaveDave Isbitksi, Chief Evangelist, Alexa - Amazon4:00 There is no learning curve with voice: it’s natural for everyone to speak5:54 Inclusivity:It’s not about how well you can code, it’s about how well you can converse (Dave mentioned this in his keynote at VOICE Summit 2019)7:10 The marketer’s bottleneck with IT - this is less a problem with voice (Emily)7:50 Ruder Finn / PR Week event where Dave made a point about organizational education about voice - how it’s not really new but is easier:8:30 “There must be a doc somewhere in your organization that can help you with voice” - a group is still responsible for teaching new tech (like with cloud) but getting people up to speed now is much easier9:40 Alexa can learn easily - these are just restful web services passing JSON across SSL request - which we are already doing on mobile. It calls the same API. The magic is that Alexa is taking normal human language and figuring out which function to call, vs you hitting a button or tapping a screen to trigger that call.10:25 Alexa stands on the shoulders of all the tech waves that came before11:00 Let's have a discussion about your customer who engages not in a silo but on phones, tablets, social, and other on-ramps11:10 Alexa Skills Kit enables you to teach Alexa how to have a conversation about things. “Set up parameters of a conversation our customers have with us.”11:45 Alexa Voice Service is why you see Alexa in cars, radio services, Windows desktop, and other mobile devices12:30 Upsell- with voice, this is the moment where your customer essentially already has their money out (movie theatre popcorn and Coke analogy). They’re already logged in. Brands can use their own POS like Domino’s does, or Amazon Pay - so it’s just very simple and natural in the moment to get an additional sale13:00 The real difference with voice is being in the moment. We process sounds differently than other senses - it is in real time14:00 Carl Jung reference - the subconscious collects 11 million but we can only process about 40 things in our conscious despite thousands of inputs coming into our brains at all times16:00 Four years ago, Dave said "Get in early now to figure out what people are asking or saying"16:42 Discoverability: how can marketers get their Alexa skills found?17:00 When you first launched your brand's mobile app what did you do, just submit it to the App Store or Google Play? No! Let customers know it's there and why it's faster or better.17:20 Banking app example - when it went mobile customers would choose that bank for its ease of use17:50 MyFitnessPal Alexa skill - track calories by voice (Dave found out about it through another marketing message on the mobile app)18:40 Remember that customers are multimodal - silo launches don’t work19:00 If you already know the top three things your customers do on your mobile app (via analytics), those are your three functionalities to start with in voice20:00 Reviews - flywheel of customer feedback on Alexa skills for usability studiesListen anywhere: Subscribe free to this podcast See acast.com/privacy for privacy and opt-out information.
Amazon Alexa's Dave Isbitski's Key Note at VOICE Summit 2019
With VOICE Summit 2019 recently finishing, we wanted to share with you the new sonic brand sound for VOICE Summit, feedback from people who attended the event, plus Dave Isbitski's Key Note about where voice is at and going today. Enjoy!
Dave Isbitski talks about his role as Chief Evangelist for Amazon Alexa and Alexa's future.
Sam Talks Technology
Sam Sethi talked with Dave Isbitski about v-commerce, Alexa auto, privacy, skills payments, new devices, localisation and much more.Dave's quote below pretty much sums up my thinking about voicefirst development for the next generation of the web."I feel like voice is the new HTML" - Dave Isbitski
Voice strategy advice with Amazon Alexa Chief Evangelist, Dave Isbitski
We're honoured to be joined by Amazon Alexa Chief Evangelist, Dave Isbitski, to discuss the conversations that he's having at C-Suite level about how brands should be approaching voice and where it's all heading.Become an expert conversation designerThe Conversational Academy is a fantastic online course that'll teach you the ins and outs of conversation design. Prepare yourself for the UX role of the future and enrol on the course today. VUX World listeners will save $100 when you enrol at conversationalacademy.com.In this episodeDave Isbitski is the Chief Evangelist at Amazon Alexa and spends his days touring the world speaking and educating brands on why they should be adopting a voice strategy and how they can do it.We chat to Dave about what he's observing at Chief Exec level within brands across different industries and how he's advising brands to approach voice. We also look at the bigger picture, where voice is heading and what brands can do today to put themselves in prime position tomorrow.This is a key episode for digital and innovation leaders and C-Suite execs as you'll hear first hand from Amazon on how you should be thinking about and approaching voice in your company. From visioning and scene setting to resourcing, planning and scaling. You'll also hear about the opportunities that are waiting for you once you start down this path.It's also an important episode for anyone working at agency level, as you'll see some of the techniques Dave uses to sell voice to big companies and understand where the technology and user behaviour is heading.We dive into details on:Voice in the enterpriseShort and long term roadmap planningThe similarities between voice now and mobile thenHow to get users to discover your skillsConversation designRelationship buildingThe future of voice and how to plan for itLots of you sent your questions in for us to ask Dave, which we do at the end and Dave shares plenty of tips for designers, developers, agencies and creators in this space.Thanks to everyone who sent their questions in, it was a great way to end the show.LinksDave's details: thedavedev.comDave Isbitski on TwitterVote and propose Alexa features: alexa.uservoice.comDave's podcast: alexadevchat.comRecent podcast appearancesHear Dave discuss the evolution of Alexa on VoicebotAbout Dave, his role and Alexa in Canada on Alexa in CanadaDave on what's changed in voice on Voice Summit See acast.com/privacy for privacy and opt-out information.
2019 Voice Trends with Dave Isbitski, Amazon Alexa's Chief Evangelist
Dave Isbitski is Amazon Alexa's Chief Evangelist - so if he doesn't know what's going on with Alexa, who does? Dave is coming back to Newark this Summer for VOICE 19 as our keynote speaker and in this chat with Pete, he goes into some of the trends of what he sees coming this year to his keynote, as well as reflecting on some of the growth in the #VoiceFirst market compared to previous tech revolutions.