Greg Warnock's guest appearances

Greg Warnock

Beehive Podcast

SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development

Tanner's Influence Podcast

Silicon Slopes Podcast

The Jimmy Rex Show

Meadville Baptist Church

Johnny Hanna

Jeremy Andrus

Vess Pearson

Davis Smith

John Pestana

Carine Clark

Aaron Marshall

Andrew Smith

Erwin McManus

John Edward

John Dehlin

Steve Robinson

Joel Marion

Niyc Pidgeon

Mike Miller

OwlTail

Guest Bio:Greg Warnock, PhD is co-founder and managing director of Mercato Partners, where he is involved on the boards of Sphero, SteelHouse, and Stance. Greg is a technologist, innovator, and entrepreneur with a proven history of building and growing companies.Prior to Mercato Partners, Greg was co-founder and managing director of vSpring Capital, an early stage venture capital fund. Before vSpring, Greg was principal in more than 20 M&amp;A transactions and launched several businesses spanning technology, consumer, biotech, and marketing.Greg was also the founder of Junto Partners, an entrepreneurship education initiative designed to train and mentor aspiring entrepreneurs, and is a past chairman of the board for the Community Foundation of Utah. Greg has been named Utah Business Outstanding Director and Utah Business Mentor of the Year, and was honored with the Supporter of Entrepreneurship Award by Ernst &amp; Young.Greg received a B.S. in computer science and an M.B.A. and PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.

Guest Bio: Greg Warnock, PhD is co-founder and managing director of Mercato Partners, where he is involved on the boards of Sphero, SteelHouse, and Stance. Greg is a technologist, innovator, and entrepreneur with a proven history of building and growing companies. Prior to Mercato Partners, Greg was co-founder and managing director of vSpring Capital, an early stage venture capital fund. Before vSpring, Greg was principal in more than 20 M&amp;A transactions and launched several businesses spanning technology, consumer, biotech, and marketing. Greg was also the founder of Junto Partners, an entrepreneurship education initiative designed to train and mentor aspiring entrepreneurs, and is a past chairman of the board for the Community Foundation of Utah. Greg has been named Utah Business Outstanding Director and Utah Business Mentor of the Year, and was honored with the Supporter of Entrepreneurship Award by Ernst &amp; Young. Greg received a B.S. in computer science and an M.B.A. and PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.

#132 - Greg Warnock - Founder of Mercato Partners & One of the Top Utah VC's Drops Amazing Knowledge in Investing & Entrepreneurship

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners.  Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth.   ON THIS EPISODE YOU'LL LEARN:  The qualities of top performing entrepreneurs and how to spot them Differentiating between Venture and Growth: The origin story of Mercato 4 benchmarks Mercato uses to to evaluate their investments 3 "red flags" of unsustainable growth The 3 biggest growth challenges and how to avoid them Why pricing and process are the most costly sales mistakes entrepreneurs are making How Skull Candy turned Brand Equity into "Irrational Brand Loyalty" An innovative approach to gain sales confidence and process 

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners.  Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth.  ON THIS EPISODE YOU'LL LEARN: <ul> <li>The qualities of top performing entrepreneurs and how to spot them</li> <li>Differentiating between Venture and Growth: The origin story of Mercato</li> <li>4 benchmarks Mercato uses to to evaluate their investments</li> <li>3 "red flags" of unsustainable growth</li> <li>The 3 biggest growth challenges and how to avoid them</li> <li>Why pricing and process are the most costly sales mistakes entrepreneurs are making</li> <li>How Skull Candy turned Brand Equity into "Irrational Brand Loyalty"</li> <li>An innovative approach to gain sales confidence and process</li> </ul>

025: 3 Pillars of Scalable Growth with Venture Capitalist Greg Warnock 

For the initial launch of Tanner’s Podcast Series, we know we wanted to “go big”, so we asked Dr. Greg Warnock, a visionary leader in the growth of Utah’s VC, private equity, and technology community, if he would be our first interview. He graciously accepted!  Garrett Koerner, a tax partner at Tanner, and Dan Griffiths, Tanner’s director of strategy, appreciated Greg’s perspective as a true visionary in Utah’s growing technology community. Greg Warnock is the co-founder and managing director of Mercato Partners and successful innovator and builder of high-growth companies. He is a brilliant thinker (PhD), technologist, innovator, and turnaround artist. Greg is also an amazing person who has helped so many companies and the entrepreneurs who lead them (Skullcandy, Domo, Cymphonix, and Stance) become better. Prior to Mercato, Greg was the co-founder of vSpring, a scrappy early stage venture capital fund. He has been the principal in more than 20 M&amp;A transactions and has spent his entire career helping other entrepreneurs succeed. Greg has been the recipient of numerous awards and received a B.S. in computer science, an M.B.A.,  and a PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business

For the initial launch of Tanner’s Podcast Series, we know we wanted to “go big”, so we asked Dr. Greg Warnock, a visionary leader in the growth of Utah’s VC, private equity, and technology community, if he would be our first interview. He graciously accepted!  Garrett Koerner, a tax partner at Tanner, and Dan Griffiths, Tanner’s director of strategy, appreciated Greg’s perspective as a true visionary in Utah’s growing technology community. Greg Warnock is the co-founder and managing director of <a href="http://mercatopartners.com/" rel="nofollow" target="_blank">Mercato Partners</a> and successful innovator and builder of high-growth companies. He is a brilliant thinker (PhD), technologist, innovator, and turnaround artist. Greg is also an amazing person who has helped so many companies and the entrepreneurs who lead them (Skullcandy, Domo, Cymphonix, and Stance) become better. Prior to Mercato, Greg was the co-founder of vSpring, a scrappy early stage venture capital fund. He has been the principal in more than 20 M&amp;A transactions and has spent his entire career helping other entrepreneurs succeed. Greg has been the recipient of numerous awards and received a B.S. in computer science, an M.B.A.,  and a PhD in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business

Greg Warnock, Mercato Partners