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Megan Brownlow

2 Podcast Episodes

Latest 3 Jul 2022 | Updated Daily

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Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC

The IAB Australia Podcast

Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report. Of course, video and mobile are the returning stars, and Megan and IAB CEO Gai Le Roy break down the figures and dig into the data. Also, Megan is about to step away from her role at PwC, move to the country and increase her board directorship portfolio. She talks about her time in the digital industry and the changes she’s been a part of, her plans for the future and what it means to advise in a directorship role.

19mins

11 Mar 2019

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Digital Revenue - The mechanisms behind the figures and what it all means - IABs Gai Le Roy and Megan Brownlow from PwC

The IAB Australia Podcast

Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC  Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports.  They get into the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital, what they can tell us about the future direction of online advertising and how the entire Australian market is moving to being digital.

20mins

24 May 2017

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