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Geoff Atkinson

30 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Post Algorithm Update Site Evolution -- Geoff Atkinson // Huckabuy

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14mins

14 Jun 2022

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Using Structured Data to Qualify for Enhanced Search Results -- Geoff Atkinson // Huckabuy

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18mins

13 Jun 2022

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Ecommerce Townhall with Jon Tucker (featuring Geoff Atkinson of Huckabuy): SEO Optimization on Your Ecommerce Store

eCommerce Townhall with Jon Tucker

The world of e-commerce has changed drastically over the past few years. Online retailers have begun to utilize SEO optimization to bring in more traffic and profits. SEO is not just about ranking in search engines. It is about having more organic visits, more conversions, and higher ROI. Your online store can attain these objectives by optimizing content and keywords relevant to your area of business. There are many benefits of optimizing your site for search engines, such as improved rankings and traffic, increased conversion rates, and increased sales. Learn more in this episode with Geoff Atkinson. Geoff is the CEO of Huckabuy, former SVP of Marketing at Overstock, golfer, dad (2 chocolate labs, one baby girl,) and a loving husband. Huckabuy is a search engine optimization (SEO) platform designed to facilitate performance-based organic search. The company's platform drives more organic traffic to brands' sites and improves user page experience by automating SEO practices, enabling clients to drive growth for their business, investigate the competition, track organic rankings and visibility, optimize content, and report on insights from the field. Tune in!

40mins

29 Mar 2022

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Interview with Geoff Atkinson, Business Development Manager at Everty

Fleet Auto News

Everty is a technology (software) company in the e-mobility sector and provides EV charging solutions and a cloud-based Software as a Service (SaaS) platform to companies installing Electric Vehicle (EV) charging infrastructure. The software allows EV charging station operators to monitor, manage and monetise their charging infrastructure assets and provides an interface to EV drivers for the use of chargers. Everty’s software enables efficient management and operation of physical assets (EV charging stations) as well as the integration of cars and charging infrastructure with the electricity grid. Geoff has over 17 years of Business Development experience within fleet management and automotive industry. He has worked in new business acquisition and account management roles within the UK for Pitney Bowes and in Australia for Interleasing, Ford Motor Company of Australia, and held regional and national sales leadership roles at Mitsubishi Motors Australia Limited and Permagard Australia.

21mins

20 Feb 2022

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Will Your SEO Survive Google’s New Page Experience Rules? w/ Geoff Atkinson

The B2B Revenue Executive Experience

Your SEO strategy has been paying off: You’ve won some key rankings and, more importantly, they’re generating leads. But then the infamous internet autocrat, which prefers to be called Google, decides to implement some changes to its algorithm — and they require technical expertise on your end. Do you have the technical SEO capabilities to meet the challenge or are you doomed to share the fate of Ask Jeeves and MySpace? If you weren’t already aware, this is not merely a hypothetical — Google really is changing its algorithm to punish slower pages in its rankings. If you aren’t sure what this means for your business, today’s guest, technical SEO wizard Geoff Atkinson, Founder and CEO of Huckabuy.com, has the answers you seek. In this episode, we discuss: The changes Google is implementing and what they mean for you The importance of page speed for Google’s new changes and as a KPI for your business How Huckabuy can help you not just survive Google’s changing algorithm, but use it to win Now that you know how Google’s new rules impact your SEO, are you ready to learn the secrets to establishing credibility or crack the code to effective outbound marketing? Check out the full list of episodes: The B2B Revenue Executive Experience.

24mins

26 Oct 2021

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Geoff Atkinson (Huckabuy)

Marketing News Canada

On this episode of Marketing News Canada, Darian Kovacs interviews Geoff Atkinson, Founder, and CEO of Huckabuy. Geoff chats with us about the more technical side of SEO such as Dynamic Rendering and how Huckabuy can easily improve your website's SEO ranking.Check out homesnotforsale.com to see how RIZE is changing the housing game with purpose-built rental projects. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Huckabuy:Website - https://huckabuy.com/Twitter - https://twitter.com/geoffatkinson?lang=enLinkedIn - https://www.linkedin.com/company/huckabuy/Facebook - https://www.facebook.com/HuckabuyOfficial/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

20mins

16 Mar 2021

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#66: Geoff Atkinson

The Page 2 Podcast: An SEO Podcast

In this week’s episode, we talk with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO.We talk about Geoff’s evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO & Digital at Overstock as marketplaces were on the rise, what it was like being part of the acquisition of Portico, and what drove him to found his own company Huckabuy and take it from a coupon-website to a SaaS SEO company.For our weekly topic, we discuss the ins and outs of doing Enterprise Ecommerce at massive scale, and what strategies Geoff was able to use during his time at Overstock that still work today.And lastly, we take more weekly Twitter questions and award more swag.So get your popcorn ready as we tell Geoff’s SEO story and have another great roundtable discussion. 

1hr 27mins

23 Feb 2021

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151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach

B2B Marketing and More With Pam Didner

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very special guest today Geoff Atkinson, and he's going to talk about SEO and a little bit of analytics. Geoff is a former Senior Vice President of Marketing for Overstock.com, with a lot of B2C experience. Now he is the B2B world, founder and CEO of a software company called Huckabuy. His company handles SEO's technical side for their clients, such as Salesforce and SAP and many big enterprise customers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 

27mins

5 Jan 2021

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Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

eCommerce MasterPlan

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

45mins

19 Oct 2020

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SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson

Keep Optimising

Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by KlaviyoThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

31mins

19 Aug 2020

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