Chrissie Rucker is the founder of London's The White Company, which sells affordable luxury linens, accessories and furniture, all in neutral colors. She's just written her first book, For The Love Of White, showcasing people's homes where the predominant color palate is a mix of creams, whites and soft greys. The rooms are not only beautiful and peaceful, they are full of personality. We talk about how to achieve this by looking at all of the elements that go into the perfect mix of texture.
Success Stories: Chrissie Rucker, The White Company
What started with a brainwave to create a small bedding collection quickly became The White Company, the lifestyle brand that is, 25 years on, a household name. With 60 stores, a 250 million pound annual turnover and a new book under her belt, founder Chrissie Rucker tells Sheerluxe's Georgie Coleridge Cole her success story. From the inspiration behind the brand to how it's grown without investment to how to find the perfect work/life balance, the entrepreneur reveals all. See acast.com/privacy for privacy and opt-out information.
S3: Slow and steady wins the race, with Chrissie Rucker OBE, founder of The White Company
Conversations of Inspiration
In this episode, Holly meets one of her business idols - Chrissie Rucker OBE, founder of The White Company. In this conversation, they discuss Chrissie's incredible 25 year journey, how she has weathered the storms of retail, juggling a business whilst raising a family (with an entrepreneurial husband to boot!) and her work with the Princes Trust ‘Women Supporting Women’ and how we can all help encourage, inspire and champion women to start their own business. Chrissie founded The White Company in 1994, from her kitchen table, starting as a small mail order business from her back room and growing to a well loved, admired brand and an icon of the British High Street. She now has 50 stores around the UK and 2 in America, turning over £200 million pounds with an online presence to rival her shops. Her journey is one of those British tales to be proud of. Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals. Find tickets for Conversations of Inspiration Live this year at holly.co/events Follow Holly on Instagram: instagram.com/hollytucker/?hl=en