Diane Burley's guest appearances

Diane Burley

Retail Is Your Business - retailtech and retail innovation

Develomentor

The Experience Maker Show

Andrew Smith

Tim Ryan

Todd Lewis

Peter Weedfald

Paul Greenberg

Dominique Lamb

Stephan Schambach

Julie Lyle

Timothy Aquino

Dorie Smith

Chris Briglin

Tracy Hansen

Nick Caldwell

Katia Beauchamp

Mark Kohlenberg

OwlTail

Welcome to another episode of Develomentor. Today's guest is Diane Burley..Diane Burley is a storyteller. She helps executives in all industries understand technology’s role in solving many of the challenges they face today. What is tech content marketing? How does it differ from marketing in other industries?Diane is a former journalist and multi-media executive. She put the first daily newspapers on the web in 1995. Diane is fully aware of the complexities of integrating vast amounts of data, facing political hurdles, and changing up processes to support the technologies-all while facing that “existential threat.” If you are enjoying our content, click here to support us!Episode Summary“My thrust is never to look for a technology for technology’s sake. It is to solve a business problem, and look to match the technology to the problem. From a storytelling standpoint it helps resonate with your audience. They have the pain. They have the problem.”“You don’t want a wandering generality. You want meaningful specific – something that is meaningful and specific to truly answer a person’s needs.”“When you’re talking about enterprise technology and enterprise sales there’s so many different audience members. And I think one of the biggest mistakes most companies make is say ‘oh this is technical, and the technical person is going to understand all of this’.”“I’ve worked in networking companies, cybersecurity companies, development companies, database companies. I can tell you that the top engineers in each of those places wouldn’t have a clue about what a technology is that another company is offering. So you really need to break it down to those basic levels. You don’t have to do it in a condescending way, you do it with metaphors.”—Diane BurleyKey MilestonesDiane got degrees from SUNY Oswego and Rutgers in Communications and information systems. What did these degrees teach her?What were newspapers like in 1995 and how did they go from print to digital? How does Diane approach tech content marketing and storytelling?What are some practical skills and tips for content producers to improve their SEO?You can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/CONNECT WITH DIANE BURLEYLinkedInFOLLOW DEVELOMENTORTwitter: @develomentorCONNECT WITH GRANT INGERSOLLLinkedInTwitterSupport the show

Welcome to another episode of <a href="https://develomentor.com/" rel="nofollow" target="_blank">Develomentor</a>. Today's guest is Diane Burley.. Diane Burley is a storyteller. She helps executives in all industries understand technology’s role in solving many of the challenges they face today. What is tech content marketing? How does it differ from marketing in other industries?Diane is a former journalist and multi-media executive. She put the first daily newspapers on the web in 1995. Diane is fully aware of the complexities of integrating vast amounts of data, facing political hurdles, and changing up processes to support the technologies-all while facing that “existential threat.” If you are enjoying our content, <a href="https://develomentor.com/support-us/" rel="nofollow" target="_blank">click here to support us!</a>Episode Summary“My thrust is never to look for a technology for technology’s sake. It is to solve a business problem, and look to match the technology to the problem. From a storytelling standpoint it helps resonate with your audience. They have the pain. They have the problem.”“You don’t want a wandering generality. You want meaningful specific – something that is meaningful and specific to truly answer a person’s needs.”“When you’re talking about enterprise technology and enterprise sales there’s so many different audience members. And I think one of the biggest mistakes most companies make is say ‘oh this is technical, and the technical person is going to understand all of this’.”“I’ve worked in networking companies, cybersecurity companies, development companies, database companies. I can tell you that the top engineers in each of those places wouldn’t have a clue about what a technology is that another company is offering. So you really need to break it down to those basic levels. You don’t have to do it in a condescending way, you do it with metaphors.”—Diane BurleyKey Milestones<ol><li>Diane got degrees from SUNY Oswego and Rutgers in Communications and information systems. What did these degrees teach her?</li><li>What were newspapers like in 1995 and how did they go from print to digital? </li><li>How does Diane approach tech content marketing and storytelling?</li><li>What are some practical skills and tips for content producers to improve their SEO?</li></ol>You can find more resources <a href="https://develomentor.com/2020/06/29/diane-burley-tech-content-marketing-storytelling-69/" rel="nofollow" target="_blank">in the show notes</a> To learn more about our podcast go to <a href="https://develomentor.com/" rel="nofollow" target="_blank">https://develomentor.com/</a> To listen to previous episodes go to <a href="https://develomentor.com/blog/" rel="nofollow" target="_blank">https://develomentor.com/blog/</a> CONNECT WITH DIANE BURLEY <a href="https://www.linkedin.com/in/dianeburley/" rel="nofollow" target="_blank">LinkedIn</a> FOLLOW DEVELOMENTOR Twitter: <a href="https://twitter.com/develomentor" rel="nofollow" target="_blank">@develomentor</a>CONNECT WITH GRANT INGERSOLL <a href="https://www.linkedin.com/in/grantingersoll" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/gsingers/media" rel="nofollow" target="_blank">Twitter</a><a href="https://www.patreon.com/develomentor" rel="payment nofollow" target="_blank">Support the show</a>

Diane Burley – Tech Content Marketing & Storytelling #69

From the global digital workplace to the digital commerce experience, companies need to build powerful search and data discovery solutions for employees and customers. Diane Burley, VP of Content for Lucidworks a a Leader in Cognitive Search, with an AI enabled internal and external search solution, talks with Rob Sanchez on location at eTail East in Boston. She covers how companies in and out of the mason industry can bridge the a gap between people and their data.See omnystudio.com/listener for privacy information.

From the global digital workplace to the digital commerce experience, companies need to build powerful search and data discovery solutions for employees and customers. Diane Burley, VP of Content for Lucidworks a a Leader in Cognitive Search, with an AI enabled internal and external search solution, talks with Rob Sanchez on location at eTail East in Boston. She covers how companies in and out of the mason industry can bridge the a gap between people and their data.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Diane Burley of Lucidworks - Bridging a Data Gap in Retail