Penfolds v Louis Vuitton: Chief Winemaker and Global CMO reveal the bold three-year strategy to create a global Australian luxury icon - beyond a fine wine brand
Mi3 Audio Edition
Penfolds Chief Winemaker Peter Gago and global marketing boss Kristy Keyte talk through their ambitious strategy to reinvent Penfolds into an Australian global luxury icon, like Gucci, Aston Martin or Louis Vuitton. Joined by WundermunThompson CEO, Lee Leggett, this conversation is fascinating, including how Penfolds sold-out of the $200,000 release of its Ampoule edition and how they’re managing strategy, product and portfolio management, consumer behaviour, shifting direct-to-consumer and e-commerce models, long-term branding and executional complexity.See omnystudio.com/listener for privacy information.
This episode features our frequent and very popular guest Elyse Rivin. If you enjoy her episodes, please consider supporting her on Patreon. On today's episode of the podcast, Annie and Elyse have a conversation about the Louis Vuitton Foundation and the Jardin d'Acclimatation in Paris. The Louis Vuitton Foundation and Museum are to the West of Paris, just outside of the périphérique (that’s the Paris belt road). It is easily accessible by metro (line 1). This museum is worth it just to see the building, but the art inside occasional steals the show! And we also talk about the Jardin d'Acclimatation, an amusement park that kids would enjoy. The two are linked in a way because the city donated the land for this building and it was part of the Jardin d'Acclimatation. The Louis Vuitton Foundation in Paris The reason why this building is so remarkable is that it was designed by architect Frank Gehry. One of the richest men in the world, Bernard Arnault was the instigator of this project. Arnault owns a lot of modern and contemporary art and he wanted to display it in a beautiful place. Gehry buildings are always innovative in both form and material and this one completely lives up to the hype! Gehry is a creator of public buildings such as museums. For instance he also designed the Guggenheim Museum in Bilbao, Spain which is also extraordinary. Gehry has not designed a lot of homes other than his own in Santa Monica. Frank Gehry found some of his inspiration for the Vuitton Foundation in the landscape of the Jardin d'Acclimatation and from the Grand Palais in Paris. Surprising Things About the Louis Vuitton Foundation The Louis Vuitton Foundation in Paris has a lot of levels, nook and crannies, and yet it works as a museum space. This is surprising because so many oddly shaped museums are simply confusing. This museum is the property of the Vuitton Foundation, but it will become the property of the city of Paris starting in 2062. The Jardin d'Acclimatation Today The Jardin d'Acclimatation has a complicated and very unethical history. We explain why in the episode. We don't recommend you go back in time to visit the original Jardin d'Acclimatation. But today it's a great day out with your kids! It's a fairly small theme park with rides, refreshments, gardens, farm animals, birds, but no more large zoo animals. It has come a long way! The Bois de Boulogne is nearby and also a great visit. If you're interested in parks in general, you should listen to episode 290 to decide which ones to put first on your list. More episodes about Museums in Paris Email | Facebook | Instagram | Pinterest | Twitter Did you get my VoiceMap Paris tours yet? They are designed for people who want to see the best of Paris neighborhoods and put what they are looking at into historical context. There are so many great stories in Paris. Don't walk right past them without having a clue what happened there! You can buy them directly from the VoiceMap app or click here to order activation codes at the podcast listener discount price. Discussed in this Episode Vuitton Foundation Jardin d'Acclimatation Support the Show Tip Your Guide Extras Patreon Audio Tours Merchandise Categories: Family Travel, French Châteaux, Museums in Paris, Paris
The Dropcast #125: Lucien Clarke X Louis Vuitton is the biggest win of the year
Leading the way is Lucien Clarke x Louis Vuitton, as Virgil Abloh tapped the London-based skateboarder to help design the fashion house's first-ever skate shoe. Civilist’s Nike SB Dunk is another high-profile skate sneaker that's on the way, while Snow Peak has teamed up with New Balance for a three-in-one footwear collab that just makes sense. And let's not forget Virgil's forthcoming Mercedes-Benz G-Wagen. We really hope it doesn't come with a huge red zip-tie.On the style front, we take some time to discuss NEIGHBORHOOD's FW20 collection that just dropped, as well as Aimé Leon Dore's new campaign starring friends and family of the brand. Also, is Dior Homme making its own movie? We think we deserve that. Learn more about your ad choices. Visit megaphone.fm/adchoices
Leadership lessons from Louis Vuitton, Samsonite and now, EVCP Growth Equity
The Insider's Guide To Finance
Marcello Botolli is the co-founder and Managing Partner of EVCP Growth Equity. EVCP is a boutique private equity firm dedicated to investing in promising consumer lifestyle brands. Marcello has led remarkable brands including his position as Chairman and CEO of Louis Vuitton, his restructuring and turnaround of the great American brand, Samsonite, and his directorship positions with other internationally recognized names. You are going to hear about how Marcello ascended to the top leadership roles of some of the world’s most iconic brands, how he managed and led through some of the world’s most difficult times including September 11th and the 2008 financial crisis. Given the turmoil in our current economies, his experience and advice couldn’t be more timely.
From Boxes to Billions: The Story of Louis Vuitton
In this episode, we dive into the rich history behind the luxury brand Louis Vuitton. We go from the humble beginnings of Louis Vuitton himself, to the brand's current influential status in pop culture today. We also take a look at some of Louis Vuitton's most groundbreaking designers and how they contributed to the LV legacy. Next, we discuss whether purchasing something strictly for the hype is justified and finally answer some questions from the community. Be sure to subscribe to stay updated when we drop our next episode!
I begin this episode with a brief history of the Louis Vuitton fashion house, then I go over a few trademarks and patents that Louis Vuitton owns, next I conduct my legal analysis into a few recent intellectual property parody lawsuits involving Louis Vuitton (Louis Vuitton v. Haute Diggity Dog , Louis Vuitton v. My Other Bag , Louis Vuitton v. MGA Entertainment ). I conclude the episode with a phone interview with a former Louis Vuitton sales associate who gives us some further intel into the brand! 1. Louis Vuitton Patent : Wheeled suitcase comprising a retractable rod https://pdfpiw.uspto.gov/.piw?Docid=10004310&homeurl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D27%2526p%3D1%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526S1%3Dvuitton.ASNM.%2526OS%3Dan%2Fvuitton%2526RS%3DAN%2Fvuitton&PageNum=&Rtype=&SectionNum=&idkey=NONE&Input=View+first+page 2. Louis Vuitton Malletier, S.A. v. Haute Diggity Dog, LLC, 507 F.3d 252 3. Louis Vuitton Malletier, S.A. v. My Other Bag, Inc., 1:2014-cv-03419 4. MGA Entertainment Inc. v. Louis Vuitton Malletier, S.A., 2:18-cv-10758
I met Jessen about eight years ago, when he sat in the front row at one of my training courses in a grotty London airport hotel.Since then, he’s gone on to do ENORMOUS things, including speaking alongside some of the biggest names in the business and personal development world. Recently featured on TV’s “Rich House, PoorHouse,” Jessen and I talk about his philosophy and how he managed to get where he is today.Check out Jessen at jessenjames.com
Master Your Restaurant's Brand: Pauline Brown, Former Chairman of Louis Vuitton
FULL COMP: The Voice of the Restaurant Industry Revolution
Longtime leader in luxury goods and former Chairman of LVMH North America, Pauline is renowned for acquiring, building, and leading some of the world’s most influential brands. In her groundbreaking new book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses to create products and services that delight their customers and build businesses that last. Her book is based on a course that she designed and taught at Harvard Business School. Here, she looks to our industry, walking us through how to build a successful hospitality brand. Click to sign up for our weekly newsletter. Click here to book time on my personal calendar. Click here to download our Restaurant Recovery Guide. Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business. SHOW NOTES What is Aesthetic Intelligence? Taste A higher level of perception The ability to discern and communicate what looks and feels good Grew up as first-gen Jewish American in a creative but practical household Going into business doesn’t always embrace the creative side It took Pauline many years to combine creativity with her business knowledge The importance of creative briefs Marketing document Roadmap for the brand plan Stems from the company’s central idea into a more fixed template for branding How to create a creative brief for a restaurant Start with the core idea/usp/story The core idea needs to be relevant, original and engaging to capture the imaginations of customers Create an execution strategy to communicate that idea to customers A central part of a restaurant’s idea - how do I want people to feel? Getting to know the customer on a basic level What do they order? What is the occasion they come to your restaurant? How much do they typically spend? What time of day do they come to the restaurant? Getting to know the customer on an advanced level Mood state Who are they as a person? What drives them? What are the wanting to feel in the restaurant? Empathizing with the customer and getting to know them elevates the brand Creating a “halo-effect” Building anticipation before they come to the restaurant Creating long-lasting memories for the customer after they have left Aesthetics don’t need to be expensive Nice things don’t need to cost a lot of money Practical ways to save money aesthetically improving a restaurant Consider the things you are already doing e.g paint a wall. Could that wall be a different color? Making the same decisions more mindfully Editing and taking away can also be effective Having lots of capital can be a bad thing Lots of money can make people lazy Less money = more resourcefulness and creativity Restaurants are not easy businesses Most restaurateurs think very practically as operators Tips to uplevel the customer experience in a restaurant Sound design Lighting design, down to the color of the bulbs Visual design - small details Pitfalls to avoid Hiring a team that is not passionate about what they do Amazing service leaves a lasting impression
Yorkdale Shopping Centre, Louis Vuitton Flagship, 'Paul' Bakery, Taschen and Holt Renfrew Restaurant Re-Rebrand
The Retail Insider Podcast Network
This week Craig & Lee talk about Canada’s top mall announcement, Toronto’s Yorkdale Shopping Centre to open Louis Vuitton flagship, French Bakery ‘Paul’ and German book publisher ‘Taschen’ coming to Vancouver and Holt Renfrew re-rebranding their restaurants nationally.Retail Insider Podcast is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.Sponsored by JLL Canada: What’s your ambition? Visit JLL.ca to see how JLL Canada is here to create rewarding opportunities and amazing spaces around the globe where people can achieve their ambitions.Discussed this episode:Toronto’s Yorkdale Shopping Centre Sees Remarkable Success as Canada’s Top MallLouis Vuitton to Open Yorkdale FlagshipBRIEF: French Bakery Concept Entering Canada, Holt Renfrew Rebrands All Restaurants, including:*French Bakery Concept ‘Paul’ to Enter Canadian Market*Luxury Book Publisher Taschen Opens Vancouver Retail Space*Holt Renfrew Rebrands In-Store RestaurantsSubscribe, Rate, and Review our Retail Insider Podcast!Follow Craig:LinkedIn Instagram TwitterFollow Retail Insider:LinkedIn Facebook Twitter InstagramListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherGoogle PlayShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!